Marketing / Public Relations
Open To Work
Samantha S. Rider
Pratt Industries
Highland,NY
Work Preference
Job Search Status:
Open to work
Desired start date:
Immediately
Desired Job Title
Digital Marketing ManagerManager, Public RelationsExecutive Administrative Assistant
Work Type
Full Time
Location Preference
On-SiteHybrid
Location:
Highland, NY
Open to relocation:
No
Minimum Desired Compensation
$90000/yr
Important To Me
Work-life balanceCompany CulturePaid sick leavePaid time off401k match
2
Languages
1
Certification
25
Years of experience
Dynamic and results-oriented professional with a proven track record in project management, safety, quality, training, digital marketing, public relations, and administration. Expertise spans corporate and manufacturing environments, demonstrating a strong ability to adapt and thrive in diverse settings. Committed to driving operational excellence and fostering a culture of quality and integrity through effective leadership and innovative strategies. Passionate about leveraging skills to enhance organizational performance and achieve strategic goals.
Work History
Safety/Quality Manager/Process Improvement Manager
7 Years 4 Months- Implemented, managed, and maintained all company policies including safety program and quality assurance
- Earned certification as an ISO 9001:2015 Lead Internal Auditor (from SAI Global Intertek) and spearheaded company’s first-ever ISO 9001:2015 Certification
- Completed root cause analyses and corrective actions, yielding an 80% reduction in lost dollar credits over a five-year period and leading to a 90% reduction in audit findings over a three-year period
- Chaired a 12-person safety committee, and implemented new protocols that decreased recordable incidents by 50%
Administrator & Digital Marketing Coordinator
3 Years 10 Months- Launched new products and services through marketing and showroom events
- Maintained a strong visible social media and web presence with relevant posts and digital advertising
- Developed targeted email campaigns to enhance customer engagement
- Wrote engaging and successful marketing, advertising, and website copy.
- Achieved MVP status from the NTEA (The Work Truck Association) & ASE Certification from the National Institute for Automotive Service Excellence
- Handled sensitive information discreetly, maintaining strict confidentiality at all times
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
Multi-Media Sales Executive
2 Years- Utilized highly effective marketing solutions through use of SEO/SEM, targeted email marketing, social media management and traditional print products to maximize clients’ ROI
- Performed account managerial duties that included monitoring and reporting campaign results, benchmarking best practices, and ensuring all customer expectations were met
- Mastered the use of CRM platform Salesforce.com to keep pipeline of prospective and current customers current
Area Manager, Social Commerce
1 Year 10 Months- Built and managed Gannett Digital product/services in a cutting-edge digital media space while aggressively representing the Poughkeepsie Journal publication brand image
- Analyzed data on demographics, purchasing behaviors and trends
- Oversaw social media efforts including targeted Facebook and Twitter engagement
Director, Public Relations
2 Years 7 Months- Created and built a highly successful one-person in-house corporate public relations department
- Promptly established high-level contacts with trade, business and personal finance press, resulting in substantial coverage in both print and broadcast media, bringing the firm into the industry forefront
- Developed creative presentations, trend reports, and product data sheets
- Managed project timelines and ensured delivery of high-quality financial email materials
- Managed email subscriber database, ensuring compliance with privacy regulations and data integrity
- Collaborated with compliance department to adhere to FINRA & SEC communication rules
- Strengthened ties with the New York Mets for jointly-sponsored ‘Taxes Done-for-Free at Shea Stadium’ promotions
Manager, Public Relations and International Marketing Management
5 Years 10 Months- Served as company spokesperson for all media and managed a $100,000 annual budget
- Generated over 150,000,000 impressions in major national and international publications, as well as in industry trade publications, resulting in an ad value of over $2 million
- Established a solid, trusted rapport with two Wall Street Journal reporters resulting in significant positive coverage
- Served as main internal communicator during official rebranding process and corporate spin-off
- Supported company’s international growth opportunities via new product development and marketing
- Created marketing plans for its international division, which supported its business objectives, revenue growth and positioning in the global marketplace
Education
M.A. - French Studies
Bachelor of Arts - French Studies
Skills
ISO9001:2015 Lead Internal Auditor
Microsoft Office Suite
CoPilot
Teams
Google Workspace
Gemini
Google Meet
Salesforce
Amtech
Dakota Software
Project Management
Leadership & Training
Orientation and onboarding
Strong verbal and written communication skills
CPR/AED/First Aid Certified
Reading Proficiency in Spanish
Certification
- OSHA 30 - General Industry
- Google AI Fundamentals Certificate
- Currently enrolled in Google Digital Marketing & eCommerce Certificate course
Languages
French
Professional Working
Spanish
Elementary
Timeline
Safety/Quality Manager/Process Improvement Manager
Pratt Industries
02.2019 - 06.2026Read More
Administrator & Digital Marketing Coordinator
Hudson River Truck Equipment
04.2015 - 02.2019Read More
Multi-Media Sales Executive
Gannett Co., Inc. / The Poughkeepsie Journal Media Group
03.2013 - 03.2015Read More
Area Manager, Social Commerce
Gannett Digital, Inc.
05.2011 - 03.2013Read More
Director, Public Relations
Gilman Ciocia, Inc.
02.2007 - 09.2009Read More
Manager, Public Relations and International Marketing Management
Cartus Corporation (formerly Cendant Mobility)
02.2001 - 12.2006Read More
The American University
M.A. from French Studies
Read More
SUNY Albany
Bachelor of Arts from French Studies
Read More