SAMARA L. KUAILE
Anaheim Hills,CA
Summary
Strategic-thinking professional with expertise driving business growth to exceed expectations. Expert in Marketing and talented coach and mentor.
Overview
27
27
years of professional experience
Work History
Senior Vice President
Marketing Bank of America
12.2010 - Current
- Strategic planner for digital, social, radio and print marketing for home loan products for first-time homebuyers
- Works with multiple ad agencies to launch social media, digital campaigns, webinars, radio, and print to support mortgage products.
Marketing Manager
Balboa Insurance Group
10.2004 - 12.2010
- Responsible for strategic planning and managing marketing campaigns while leading cross-functional teams, from creative services to senior management, for term life, accidental death, homeowners and renters insurance products working with market research, analytics, modeling, ad agencies, digital and print vendors.
Advertising Manager Teacher
Created Materials, Inc
07.2000 - 12.2003
- Responsible for all phases of national magazine ads from scheduling to copyediting to monitoring printing for product catalogs
- Assisted with new product development and packaging design
- Managed graphic designers, copywriters, web designers for multiple divisions, including retail, trade shows, sales and online.
Marketing Coordinator
Fairplex
06.1999 - 07.2000
- Team lead – created marketing and communications strategies, leveraged market research to design effective branding, Web and direct mail strategies.
Director
Oakland County Bar Association
08.1998 - 06.1999
- Implemented short-term and long-range marketing communications plans to increase member retention and attract new members through different touchpoints such as personal contact, direct mail, news releases and media relations.
Marketing Coordinator
National University
07.1997 - 06.1998
- Coordinated and oversaw in-house and third-party vendor production of direct mail brochures and Web pages including online registration.
National Media Planner & Buyer
BBDO PentaCom
08.1993 - 01.1996
- Planned and executed national, multi-million dollar print and broadcast schedules for Chrysler, in conjunction with other advertising agencies.
Education
Bachelors of Arts - advertising, public relations and marketing
Michigan State University
Skills
- FUNCTIONAL MARKETING SKILLS
- Cross-functional Team Leadership, Strategic Planning, SEM and SEO, Communications, Social Media, Media Planning & Buying, Direct Mail, Digital Ads and Event Planning
Timeline
Senior Vice President
Marketing Bank of America
12.2010 - Current
Marketing Manager
Balboa Insurance Group
10.2004 - 12.2010
Advertising Manager Teacher
Created Materials, Inc
07.2000 - 12.2003
Marketing Coordinator
Fairplex
06.1999 - 07.2000
Director
Oakland County Bar Association
08.1998 - 06.1999
Marketing Coordinator
National University
07.1997 - 06.1998
National Media Planner & Buyer
BBDO PentaCom
08.1993 - 01.1996
Bachelors of Arts - advertising, public relations and marketing
Michigan State University
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