Sameer Sinha

Forward-thinking technology leader having 21 years of experience and expertise, collaborating with global and cross-functional teams to successfully deliver major transformation programs. Goal-oriented, disciplined, and empathic team leader focused on agility, continuous improvement, optimum productivity, efficiency, and profitability.

• HEAD OF PROGRAM MANAGEMENT OFFICE, TUNGSTEN AUTOMATION, 11/2022, Present, Mergers and Acquisitions – Integration of acquired Organizations and their Products - Ephesoft, Tungsten and Printix, CX Portal – Ideation to Build for Tungsten Automation, PMO Set Up and Governance, Integration Management Office Systems Lead, Product Management, Rebranding, Salesforce, ERP, Data Governance, Einstein, SF Voice
• ASSOCIATE PARTNER, WIPRO (DIGITAL STRATEGY AND TRANSFORMATION), 10/2018, 11/2022, Director for Whirlpool‘s Digital Transformation Program (eCommerce – ERP / Digital Marketing), helping Whirlpool, Kitchenaid, and Maytag streamline their eCommerce capabilities, with MarTech assisting in driving greater revenues. (Omni Channel Capabilities implemented: Major Appliances Ordering, Social Sign On, Installation, Cart Abandonment, Lead Gen, Campaigns), (Shopping cart Check Out and ordering was enabled for whirlpool.ca, maytag.ca, and kitchenaid.ca in June, 2021., In an earlier assignment for Wipro CIO Advisory (2020), was in the role of Portfolio Director at MUFG, NY/Remote, enabling world’s largest implementation of FIS’ through Union Bank’s Core Banking transformation program. The program focusses on improving operational agility of MUFG Banking services., In 2019, worked as an Enterprise Agile Transformation Coach at Ford Transformation Office, Dearborn, MI – Coaching Program Managers, Product Group Managers, Product Line Managers, Product Owners, Scrum Masters, Product Teams. Streamlined the system of delivery from Intake to deployment. Developed and refined Agile Transformation Playbook, and Roadmap (Transition to product based organization).
• DIGITAL PROGRAM MANAGER, 7-11 DIGITAL CORP, 05/2018, 10/2018, Program Manager for 7-11’s Digital transformation. Unstructured data was ingested into the Azure Data Lake and Digital Marketing was executed through Salesforce Marketing Cloud, based on target group attributes/customer data segmentation from the Data Lake. 7NOW App, runs promos based on subscribed Customer data, driving greater revenues through increased orders (delivery)., Helped set up 7-11’s Agile PMO., Inculcated lean/agile practices and formulated intake and flow of work (Strategy/Initiative-> Epics->User features->User stories)., Transitioned 5 product teams (across 7-11’s digital products – 7NOWdelivery, Azure Cloud, Targeted marketing) to optimal levels of business and technical agility, by coaching them in LeSS, Kanban and XP., Cloud (Azure), CRM and Digital Marketing package evaluation and selection.
• PRINCIPLE PROJECT MANAGER, SABRE, 04/2017, 03/2018, Agile Program Manager for Data Centre to Cloud (AWS) migration program for Sabre., Responsible for AGILE transformation of the Program., As an agile coach, was an active contributor in SCRUM ceremonies. Utilized XP/KANBAN principles wherever feasible, enforced time-box management, developed cadence, encouraged collaboration for sprint planning, helped product owner with backlog grooming, coordinated demos, contributed to workflow improvement, reduced cost by encouraging cross functional teams and increased development VELOCITIES., COACHED and ensured that the Scrum Team adheres to the Scrum principles, values and roles.
• PROGRAM AND PRODUCT MANAGEMENT, INFOSYS, 05/2006, 11/2016, Program managed and delivered Apple’s Digital E COMMERCE B2B /DIGITAL MARKETING/BUSINESS INTELLIGENCE transformation program which helped streamline the Order to Cash(ERP/CRM) cycle for Apple Retail Stores.The product successfully went live in 450 Apple Retail stores,improving Apple’s Retail Stores sales by 3.1%, a significant amount considering Apple’s high sales base., Managed Apple Dev Ops and Infrastructure management team, ensuring continuous delivery and feedback. Overturned the delays in Apple’s Data Center infrastructure ramp ups/migrations, enabling enterprise programs to have an “on time” release and utilize the ramped-up infrastructure., As SENIOR SCRUM MASTER, was instrumental in adopting and implementing the AGILE Scrum software development methodology for this project. Worked with the product owner to prioritize the Product Backlog Items. Coordinated and FACILITATED SCRUM CEREMONIES like daily scrum, backlog grooming session, project demo, project review and retrospective with cross functional teams., Managed and delivered Global digital transformation (PwC US and UK), which brought insight, rigor and operational efficiency into how PwC manages accounts, contacts, relationships, opportunities, campaigns and marketing activities. This position was responsible for managing projects/products delivery for mid to large and complex Enterprise projects/products (up to 12 projects, which included SALESFORCE-CRM, UX, DIGITAL MARKETING, SAP, HR, BI(Oracle OBIEE Reports), MDM, Mobile, DW, Google Analytics projects, among others) with cross functional project teams that comprised of several departments, had high visibility, aggressive schedules, and required negotiation skills to balance the needs of project stakeholders., Stabilized PwC “Iris” product through performance review and fix. Open incident count reduced from 280 to 25 in steady state. Received PwC certificate for excellent program management., FACILITATED scrum events like daily scrum, backlog grooming session, project demo, SPRINT REVIEW AND RETROSPECTIVE with cross functional teams. COACHED SCRUM TEAMS. Worked with the product owner to prioritize the Product Backlog Items. Led SCRUM OF SCRUMS in a Scaled Agile framework. (SAFe methodology was used for Iris Program, with regular PROGRAM INCREMENTS., Helped Syngenta integrate its merger of 3 companies into a unified Agro Major. Delivered $15M ERP/B2B/E COMMERCE/BI/MDM/DIGITAL MARKETING transformation program, increasing web sales by 13%., Implemented custom HR AETU project for Mentor Graphics, improving efficiencies and time utilization by 33% for 5,000 employees. Integrated ERP/CRM/BUSINESS INTELLIGENCE/MDM in this program. This was one of the first ITERATIVE/HYBRID AGILE project for Infosys., Implemented CRM and managed the integration of 45 systems for SCE, including ERP, CRM, MDM and BUSINESS INTELLIGENCE/ANALYTICS systems., Successfully implemented E commerce program for ADC, which included Web shop and configurator’s, ERP, BUSINESS INTELLIGENCE/ANALYTICS, MDM systems were successfully integrated in this program. ADC sales increased by 18% as a result of this transformation.
• SENIOR SOFTWARE ENGINEER, ACCENTURE, 2005, 2006, Successfully designed functionalities and technical objects for SAP ERP (SD/MM/FINANCE CONTROL/BI) Implementations. As QA lead for this project ensured zero P0 defects on delivery and reduced the defects by 78%., Successfully led the performance optimization of SAP ABAP code, improving performance by 33%., Created and optimized technical and functional design templates, Unit and Integration testing template, Performance testing template and code review checklist. The use of these templates in the Project improved the average business acceptance rating of the application from “satisfactory” to “good”.
• SOFTWARE ENGINEER, TCS, 2000, 2005

PMP, CSM, CSPO, SPC 5.0, ITIL