Samhitha Yennam
Business Strategist
New York,NY
Summary
As the lead Business Strategist and Analyst of American Fragrances, an AI-driven fragrance e-commerce platform, I have honed my skills in innovation and comprehensive business strategy. With a double major in Finance and Business Administration from the University of San Diego, I have leveraged my expertise to design and soon launch a cutting-edge platform. My experience spans product development, dynamic user interface design, strategic marketing, and global community building, all aimed at delivering exceptional user experiences. I am eager to bring my analytical and strategic skills to a Business Analyst role, where I can contribute to driving business success through data-driven insights.
Overview
2
2
years of professional experience
2
2
Certifications
4
4
Languages
Work History
Founder and Business Strategist
American Fragrances
09.2023 - Current
- Conceptualized and Developing: Leading the creation of the world's first AI-driven fragrance e-commerce platform, set to launch next month, integrating user analytics for personalized fragrance recommendations and unique product barcodes.
- Innovative Technology Implementation: Spearheading the use of cutting-edge AI and real-time data analytics to bridge the gap between physical and digital shopping experiences.
- Product Development: Overseeing the development and curation of a diverse fragrance and beauty product line, ensuring high quality and alignment with user preferences.
- User Experience Design: Designing a dynamic user interface that offers personalized shopping experiences, including real-time product descriptions and visual analytics.
- Team Leadership: Managing a team of professionals across various departments, fostering a collaborative and innovative work environment.
- Customer Engagement: Building a global community of fragrance enthusiasts to share insights, reviews, and recommendations.
Business Development Intern
Spesicon Inc.
05.2022 - 08.2022
- Conducted competitive analysis to identify market trends and develop targeted strategies for business growth.
- Developed knowledge of company products and services to make suggestions according to customer needs.
- Created reports and targeted lists to present to upper management.
Education
BBA - Finance And Business Administration
University of San Diego
San Diego, CA 04.2001 -
High School Diploma -
Oakridge International School
Hyderabad, India 04.2001 -
Skills
Certification
Bloomberg Market Concepts Certificate of Completion
Timeline
Bloomberg Market Concepts Certificate of Completion
04-2024
Founder and Business Strategist
American Fragrances
09.2023 - Current
Business Development Intern
Spesicon Inc.
05.2022 - 08.2022
Microsoft Office Specialist: Excel Associate (Office 2019)
10-2020
BBA - Finance And Business Administration
University of San Diego
04.2001 -
High School Diploma -
Oakridge International School
04.2001 -
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