Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
References
Education and Training
Timeline
Generic

Sammy Castro

Coral Springs,FL

Summary

I am a bilingual(English/Spanish) accomplished leader with 11 years of experience in both military and corporate environments, specializing in team development, operational excellence, and performance-driven leadership. Adept at adapting leadership styles—including coaching, transformational, visionary, and pace setting—to effectively lead diverse teams and drive organizational success.

Recognized for a strong work ethic, loyalty, and a competitive mindset. I thrive in fast-paced sales-driven environments where collaboration and innovation are key. Passionate about fostering high-performing teams, boosting morale, and achieving record-breaking results. A true team player who leads by example, motivates others, and ensures alignment with company objectives to drive sustainable growth and success.

Overview

8
8
years of professional experience
1
1
Certification

Work History

General Manager

Planet Fitness
North Miami Beach, FL
03.2024 - Current
  • Drive membership growth through high-volume outreach, community partnerships, and local marketing initiatives
  • Increased EFT accuracy and overall membership revenue through operational improvements
  • Manage budgets, payroll, and scheduling to maintain profitability and reduce labor costs
  • Lead, train, and develop staff to exceed performance expectations and prepare future leaders
  • Maintain top audit compliance scores across facility, info call, and tour evaluations
  • Consistently achieve $4,000+ in monthly retail sales through strategic merchandising and upselling
  • Foster a high-performance culture that reduces turnover and increases employee engagement

Assistant Manager

Planet Fitness
North Miami Beach, FL
09.2022 - 03.2024
  • Executed sales strategies that improved membership growth and Black Card conversion rates
  • Managed staff scheduling and labor optimization to align with budget goals
  • Improved EFT accuracy and billing processes to increase revenue consistency
  • Trained and coached team members to improve performance and customer satisfaction

Team Lead

Planet Fitness
North Miami Beach, FL
04.2022 - 09.2022
  • Supervised front desk operations and ensured service excellence
  • Managed task delegation and cleaning operations for efficiency
  • Maintained operational records and supported management initiatives

Member Service Representative

Planet Fitness
North Miami Beach, FL
01.2022 - 04.2022
  • Exceeded membership and retail sales goals consistently
  • Delivered high-quality customer service and resolved member concerns
  • Maintained facility cleanliness and operational standards

Event Coordinator

Center For Civic Engagement
Northfield, VT
08.2018 - 06.2019

Work Study – Event Planning Assistant
Norwich University

  • Assisted in planning and coordinating a variety of campus events, including seminars, workshops, and conferences aligned with event themes and objectives.
  • Participated in community outreach initiatives, including Habitat for Humanity, contributing to the construction of homes for families in need.
  • Conducted post-event evaluations to assess program effectiveness and measure success against client or departmental goals.
  • Provided on-site event support, ensuring smooth execution and resolving any issues that arose in real-time.
  • Oversaw food service operations during banquets, conferences, and social events, ensuring timely and safe delivery.
  • Managed logistical elements such as transportation, catering, entertainment, and venue setup, contributing to the overall success of each event.

Education

Some College (No Degree) - Criminal Justice

Norwich University
Northfield, VT

Skills

  • Communication
  • Sales tactics
  • Selfless leadership
  • Decision Making
  • Problem Solving
  • Team Building

Accomplishments

  • Accumulated over 1,000 hours of community service, contributing to a wide range of events including assisting with the Special Olympics, escorting VIPs during military ceremonies, and supporting the setup and execution of city-wide triathlons and marathons.
  • Recognized nationally for excellence in military drill, earning titles as a High School National Champion in JROTC Military Drill Competitions and as a Military College National Champion in collegiate-level drill events.
  • Held multiple high-ranking leadership positions within the Corps of Cadets, responsible for leading and training over 100 cadets. Oversaw the development and execution of rigorous physical training programs and complex military drill routines, fostering discipline, teamwork, and operational efficiency.

Certification

CPR Certified

Mental Health First Aid Certified

Languages

Spanish
Native/ Bilingual

References

David Rucker - Former General Manager

Cell: (224)-389-1230

Ray Hagler - Former Regional Manager

Cell: (305)-972-9421

Education and Training

other

Timeline

General Manager

Planet Fitness
03.2024 - Current

Assistant Manager

Planet Fitness
09.2022 - 03.2024

Team Lead

Planet Fitness
04.2022 - 09.2022

Member Service Representative

Planet Fitness
01.2022 - 04.2022

Event Coordinator

Center For Civic Engagement
08.2018 - 06.2019

Some College (No Degree) - Criminal Justice

Norwich University