Samuel Churich
Summary
Hardworking and reliable communications professional with strong ability in social media management and public relations. Offering communication skills for outreach, copywriting and brand reputation. Highly organized, proactive and punctual with team-oriented mentality.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Lead Social Media Strategist
Sacramento State
Sacramento, CA
04.2022 - Current
- Oversee all aspects of the University's social media presence.
- Report analytics to leadership.
- Provide lead work for a multimedia specialist and a student assistant.
- Wrote digital communications strategy.
- Oversee Hornet Social, a working group of social media professionals across campus.
Digital Communications Specialist
Sacramento State
Sacramento, CA
05.2015 - 03.2022
- Managed University’s official Facebook, Twitter, Instagram, LinkedIn accounts.
- Served as interim director of digital communications and multimedia.
- Grew total social media audience to more than 290,000, a 247% increase from 2018 - 2019.
- Onboarded Sprout Social.
- Monitored online presence of the University's brand and engaged with users.
- Developed hybrid work competency.
- Produced weekly email newsletter.
- Wrote stories for Sac State Magazine
- Served as communications chair for the Green and Gold Gala fundraiser.
Commencement Coordinator
Sacramento State
Sacramento, CA
09.2014 - 05.2015
- Planned and executed seven ceremonies, totaling 2,025 graduates and 24,100 guests.
- Presented to University president and cabinet members.
- Led meetings with Deans and high level staff.
- Assigned roles to 300+ staff and student volunteers.
Education
Bachelor of Arts - Public Relations
California State University - Sacramento
Skills
- Social media marketing
- Interpersonal communications
- Community management
- Copywriting
- Strategic communications
- Analytics and data reporting
Certification
- Google Digital Marketing and E-Commerce Professional Certificate
Timeline
Lead Social Media Strategist
Sacramento State
04.2022 - Current
Digital Communications Specialist
Sacramento State
05.2015 - 03.2022
Commencement Coordinator
Sacramento State
09.2014 - 05.2015
Bachelor of Arts - Public Relations
California State University - Sacramento
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