Sofia Fernandez
Austin,TX
Overview
4
4
years of professional experience
Work History
Lead Social Media Strategist
Gong Talent
Austin, TX
01.2025 - 07.2025
- Developed and executed targeted social media campaigns to enhance brand visibility.
- Analyzed social media metrics to refine strategy and improve engagement rates.
- Collaborated with cross-functional teams to align messaging across platforms.
- Created compelling content tailored for diverse audiences on various social channels.
Social Media Manager
Ko Agency
06.2024 - 11.2024
- Conceptualized social media strategy for a variety of different clients.
- Used Basecamp to plan weekly meetings to understand clients goals and brand voice.
- Went to clients locations to shoot video and photo content.
- Edited content and created posts for a variety of social media platforms.
- Planned weekly posting schedules with Meta.
- Increased clients social media presences, some by 20%.
- Contract Position
Sales Representative
Yelp
11.2023 - 06.2024
- Revamped B2B cold calling scripts, integrating personalized value propositions that led to a 50% boost in appointment setting efficiency and a 30% rise in sales pipeline growth.
- Strategized with clients to revamp Yelp pages by updating images, responding to 100% of reviews within 24 hours, and implementing SEO strategies.
- Leveraged Salesforce data analysis to unveil key prospect behaviors, enabling the implementation of targeted marketing strategies; this data-driven approach directly contributed to a 50% increase in conversion rates and a 30% enhancement in overall lead quality.
- Attained 100% of quota YTD through strategic account management.
Social Media Intern
Bumble
09.2021 - 05.2023
- Conceptualized and executed a data-driven content strategy across TikTok, Meta, and LinkedIn platforms; leveraged analytics to optimize engagement and reach, resulting in a boost in lead conversions.
- Developed and curated engaging social media content calendar for a team of 4, resulting in a 40% increase in organic reach and 25% growth in follower engagement.
- Spearheaded campus events to amplify brand visibility, acquiring 50 new clients during a single event; devised and implemented strategic marketing campaigns that drove a 35% rise in client engagement.
- Led a strategic initiative conducting face-to-face interviews with campus singles to delve into dating patterns and app interactions; propelled a 30% upsurge in new user sign-ups.
- Hosted events in person to engage with new customers and hand out merchandise resulting in increase in customer app downloads.
- Clubs Alpha Delta Pi/Greek Emerging Leaders/American Marketing Association/Social Media-Influencer Networking
- Designed and optimized visuals for targeted social media campaigns using Adobe Suite.
Social Media Manager
Club Pilates
04.2021 - 09.2021
- Created content calendar in with Hootesuite for social media platforms, leading to a 50% growth in engagement rates and a 20% rise in click-through rates.
- Developed and executed a referral program offering incentives for current members to refer new clients, leading to a boost in membership growth.
- Developed custom illustrations to accompany blog posts, improving content visibility and reader retention by 20%.
Education
Bachelor of Arts - Media Arts
University of North Texas
Denton, TX06.2023
Photography
Parsons School of Design
New York, NY06.2020
Skills
- Basecamp
- Meta
- AI
- Photoshop
- SEO
- Adobe Suite
- Photography
- Salesforce
- Google Ads
- User Generated Content
- Adobe Creative Suite
- Film Production
- Copywriting
- Public Speaking
- Social Media Strategy
- Film
- Hootesuite
Timeline
Lead Social Media Strategist
Gong Talent
01.2025 - 07.2025
Social Media Manager
Ko Agency
06.2024 - 11.2024
Sales Representative
Yelp
11.2023 - 06.2024
Social Media Intern
Bumble
09.2021 - 05.2023
Social Media Manager
Club Pilates
04.2021 - 09.2021
Bachelor of Arts - Media Arts
University of North Texas
Photography
Parsons School of Design