Courtney Taylor
Irvine,CA
Summary
Accomplished, driven marketing professional utilizing skills in brand strategy, digital strategy, campaign management and content development. Passion for leading collaborative marketing teams to deliver growth through brand awareness and engagement.
Overview
24
24
years of professional experience
Work History
Director, Brand Marketing & Social Media
PACIFIC DENTAL SERVICES
Irvine, CA
01.2020 - Current
- Recruited by Vice President, Marketing to build and lead new brand strategy and social media efforts
- Overseeing brand and marketing strategy across three brands in the organization Local offices (900+ GP, Kids and Medical offices), Smile Generation (consumer brand) and Pacific Dental Services/PDS (employer brand)
- Leading campaign strategy, development, management, socialization, and execution of organization’s marketing initiatives to support acquisition, retention, and education of consumers/patients
- Imperative focused on the Mouth-Body Connection/oral-systemic health
- Developing and overseeing content strategy
- Directing and supervising social media strategy and execution for organization.
Director, Global Digital Marketing
PADI (Professional Association of Diving Instructors)
Rancho Santa Margarita, CA
01.2017 - 01.2020
- Recruited by President and CMO to lead the global communication and digital marketing channels
- Led global marketing channels team in achieving consistent YOY certification growth
- Led Integrated Marketing team in organization and management of global campaigns
- Led the development, management, socialization and execution of the PADI Marketing initiatives calendar, measuring and reporting on performance to optimize spend/resources and tracking to company goals
- Initiated and oversaw execution of first ever global paid media campaigns and developed digital and social media strategies for new customer acquisition leading to average ROAS of 3.5
- Developed acquisition strategies that introduced prospective customers not only to the world of scuba diving, but also to emerging products (e.g
- My PADI Club, PADI Gear, etc.)
- Partnered with Marketing analytics team to analyze performance data and provided intelligent insights and recommendations based on data conclusions.
Executive Director, Digital Marketing & Media
GSN (GAME SHOW NETWORK, LLC)
Santa Monica, CA
01.2014 - 01.2017
- Recruited by EVP, CMO to join newly expanded digital marketing team
- Promoted to build content marketing team and to lead them through strategic development and execution of innovative campaigns that deliver ROI
- Oversaw execution of multimillion-dollar media campaigns and developed digital and social media strategies for original programming that led to GSN’s best ratings year ever in 2015, in turn maintaining profitable growth for the Network
- Partnered with Horizon Media (AOR) and key digital partners to create multiple campaign strategies
- Awarded Best Use of Mobile at 2015 Digiday Awards for original program, Skin Wars (over finalists Audi & Burger King)
- Delivered youngest audience ever for GSN original series, Hellevator, partnering with CryptTV for social video content production, custom influencer Vine videos and Instagram Stories
- Created cross-departmental messaging briefs that align consistent media, creative and communications strategy and execution across all programs
- Oversaw first ever interactive second screen initiative across multiple departments (programming, marketing, network operations) for network’s first game show series where viewers can play along in real time and win prizes
- Surpassing industry benchmarks for total players and engagements.
Digital Marketing Consultant
Freelance Consultant
Irvine, CA
01.2013 - 01.2014
- Launched consulting practice specializing in digital strategy for agency new business pitches
- Recruited by Creative Director at leading Japanese agency to pitch a candy brand (Hi-Chew) to US Markets
- Resulted in acquired new business for the agency
- (Full Brand Strategy Development for the US General Market)
- Pitched and recruited to create and implement initial digital strategy and content across platforms for new anti-aging beauty product resulting in 5000% increase in fan base.
Director of Strategy (Digital Marketing/Advertising Agency)
THE BUDDY GROUP
Irvine, CA
01.2012 - 01.2013
- Recruited and relocated by President to develop and lead marketing and content strategy for clients
- Led strategic portion of new business pitches resulting in increased pipeline and revenue
- (New business acquisition of Moss, Inc., LYNX Grills, Will.i.am, Tea of a Kind)
- Strategy and development of full digital engagement roadmaps across clients (Moss, Inc., LYNX Grills)
- Developed and managed cross-platform marketing campaigns resulting in double-digit increases in monthly engagement rates.
Digital Strategic Consultant (App Development Company)
EMERGENT APPS
Colorado Springs, CO
01.2011 - 01.2012
- Recruited by President to provide digital strategic direction for all clients
- Provided marketing insights for mobile and tablet app projects, leading to expanded scope and revenue (AOL, TODPIX).
Director, Digital Projects (Advertising Agency)
VLADIMIR JONES
Colorado Springs, CO
01.2007 - 01.2011
- Promoted to take on additional cross company responsibility while maintaining primary duties
- Developed organizational solutions bringing together siloed departments between Vladimir Jones and new digital partner, VOLTAGE
- Director, Interactive Services
- Directed and supervised workflow of creative department, account staff and interactive partners for all campaign components
- Doubled interactive media spend by clients across agency by growing digital ad-serving and reporting capabilities
- Created digital campaign pull-down strategy and presented digital analytics reports across all clients.
Manager, Consumer Marketing (Hallmark Channels Worldwide)
CROWN MEDIA HOLDINGS, INC.
Studio City, CA
01.2000 - 01.2007
- Promoted by CMO at network launch
- US Flagship Net grew to top-ten ranking
- Managed cross-platform, synergy, and new and existing media initiatives
- Analyzed budget for all marketing departments
- Identified savings opportunities resulting in efficient monthly budget management that aided the company in reaching EBITA break even goals
- Coordinator, Worldwide Marketing (Hallmark Channels Worldwide)
- Designed new system of creative elements sharing between regions (Latin America, UK/EMEA)
- Developed and presented updates of Intra-company communications and strategic opportunities to senior staff of Hallmark Cards and Hallmark Channel.
Education
MFA - Classical Theatre (Old Globe Theatre)
UNIVERSITY OF SAN DIEGO
BA - English
BOSTON COLLEGE
Skills
- Google (GA, AdWords, YT, Docs/Drive)
- Social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok, Pinterest, Snapchat)
- Social media monitoring tools (Sprinklr, Khoros/Spredfast, ListenFirst, Hootsuite)
- Salesforce (SFMC, Datorama)
- Wrike
- Basecamp
- Workfront
- MS Office
- Brand Strategy
- Digital Marketing Strategy
- Marketing Campaign Planning
- Social Media Strategy
- Performance Marketing
- Web Analytics
- Influencer Marketing
- International
- Content Strategy
- Public Speaking/Presenting
- Mentorship
- Strategic Planning
- Creativity and Innovation
- Cross-functional team leadership
Affiliations
- Avid Meditator devoted to mindfulness
- Fitness and yoga
- Polished executive presenter
- Former classical actor
Timeline
Director, Brand Marketing & Social Media
PACIFIC DENTAL SERVICES
01.2020 - Current
Director, Global Digital Marketing
PADI (Professional Association of Diving Instructors)
01.2017 - 01.2020
Executive Director, Digital Marketing & Media
GSN (GAME SHOW NETWORK, LLC)
01.2014 - 01.2017
Digital Marketing Consultant
Freelance Consultant
01.2013 - 01.2014
Director of Strategy (Digital Marketing/Advertising Agency)
THE BUDDY GROUP
01.2012 - 01.2013
Digital Strategic Consultant (App Development Company)
EMERGENT APPS
01.2011 - 01.2012
Director, Digital Projects (Advertising Agency)
VLADIMIR JONES
01.2007 - 01.2011
Manager, Consumer Marketing (Hallmark Channels Worldwide)
CROWN MEDIA HOLDINGS, INC.
01.2000 - 01.2007
MFA - Classical Theatre (Old Globe Theatre)
UNIVERSITY OF SAN DIEGO
BA - English
BOSTON COLLEGE
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