Samone Crawford
Fort Worth
Summary
Creative and data-driven Social Media Content Creator with 3+ years of experience developing and executing successful, multi-platform campaigns. Skilled in short-form video production, copywriting, and leveraging analytics to increase brand awareness. Successfully grew organic social reach by 45% and improved user engagement by 25% through interactive content, such as Reels and Stories.
Overview
7
7
years of professional experience
Work History
Social Media Content Creator/Engagement manager
Beauty Plus
03.2022 - 12.2024
- Created an Instagram content strategy integrating educational tutorials and AI-enhanced before-and-after Reels, increasing organic reach by 30% and expanding the follower base.
- Boosted Instagram engagement by 25% through strategic use of Stories, polls, and Q&As, cultivating a loyal audience for authentic photo enhancement content.
- Directed end-to-end Instagram influencer partnerships, creating high-impact UGC that outperformed traditional ads with a 29% higher conversion rate.
- Developed a unified Instagram brand identity through strategic photo curation and professional-grade editing, resonating with an audience of over 800 million worldwide.
- Monitored and analyzed Instagram KPIs with advanced social listening tools, uncovering emerging aesthetic trends and enabling content strategy pivots two weeks ahead of competitors.
Social Media Content Manager
BIGO Live Stream
02.2018 - 09.2022
- Scaled a digital community to 1,200+ followers within 6 months, maintaining a 25% month-over-month growth rate through targeted content and interactive Q&A sessions.
- Achieved 'Official Host' status and generated an average of $650+ in monthly revenue via virtual gifting and stackable performance bonuses, consistently exceeding platform-defined engagement quotas.
- Maintained a consistent average of 45–60 concurrent viewers per session—surpassing platform averages for new creators—by implementing a disciplined 4-day-per-week broadcast schedule.
- Optimized live broadcast performance by leveraging BIGO's Creator Center analytics to identify peak engagement windows, resulting in a 40% increase in total viewing hours over one quarter.
Social Media Content Creator/Engagement manager
Fitness Coach Work Out-plan
08.2018 - 11.2020
- Developed and executed an integrated Instagram content strategy featuring HIIT and bodyweight workout previews, driving a 20% increase in app store referrals and expanding organic reach for home-based fitness solutions.
- Orchestrated collaborations with micro-influencers and fitness enthusiasts to produce authentic user-generated content (UGC), resulting in a 15% surge in engagement and higher brand trust among users seeking personalized workout programs.
- Optimized paid social campaigns and Apple Search Ads by leveraging data-driven audience targeting, achieving a 25% boost in trial sign-ups for premium subscription plans while maintaining a competitive cost-per-acquisition (CPA).
- Launched community-driven 'Daily Challenges' and interactive Story polls user motivation, contributing to a measurable improvement in long-term subscriber retention and active user participation within the app ecosystem.
Education
Bachelor of Science - Information And Computer Systems
The University of Texas At Arlington
Arlington, Texas, TX08-2028
Skills
- Social media posting
- Social media strategy
- Video editing
- Mobile editing
- Application support
- IT asset management
- ITIL framework
- Product lifecycle management
- Help desk support
- User training
- Teamwork and collaboration
Timeline
Social Media Content Creator/Engagement manager
Beauty Plus
03.2022 - 12.2024
Social Media Content Creator/Engagement manager
Fitness Coach Work Out-plan
08.2018 - 11.2020
Social Media Content Manager
BIGO Live Stream
02.2018 - 09.2022
Bachelor of Science - Information And Computer Systems
The University of Texas At Arlington