SAMUEL ESSEL
New York,USA
Summary
Enthusiastic marketer and a dynamic customer service oriented person with ten years of professional experience specializing in client relations, operations management, business marketing and cross-functional leadership.
Overview
9
9
years of professional experience
Work History
Assistant Manager (Client Service & Communication)
KEK Insurance Brokers Limited
06.2019 - 05.2022
- Monitoring of clients’ portfolios to ensure clients’ retention and portfolio building
- Manage social media marketing in collaboration with social media agencies, and update News/Blog section of website
- Organize client service trainings for the technical team
- Work hand in hand with technical team to track lost accounts or ‘problem’ accounts and undertake initiatives to regain such accounts
- Develop and ensure implementation of clients’ retention initiatives
- Collate and resolve clients’ complaints
- Assist claims department by collating complaints, and undertake steps to make the claims reporting process easier for clients
- Organize and distribute the annual Christmas Clients’ Giveaways
- Developed clients service strategies and ensure/track their implementations
Business Development Officer
Hollard Insurance
03.2016 - 06.2019
- Developed strategic partnerships to enhance market presence and drive revenue growth.
- Conducted market research to identify new business opportunities and emerging trends.
- Collaborated with cross-functional teams to align business development strategies with organizational goals.
- Created and presented compelling proposals to prospective clients, resulting in successful contract negotiations.
- Analyzed competitor activities and industry trends to inform strategic planning processes.
- Led training sessions for sales team on effective sales techniques and customer relationship management tools.
- Implemented process improvements that streamlined lead generation and conversion efforts across the team.
Marketing Assistant (Corporate Affairs and Brand & Marketing Department)
Standard Chartered Bank Limited
09.2013 - 03.2016
- Interface with creative agency relative to requirements.
- Design communication to create and build a positive brand image
- Create promotional strategies to promote the brand and bank products, in line with marketing requisites
- Plan, coordinate and execute Consumer Banking direct community contact activation successfully, in line with pre-determined objectives
- Organize and collaborate with mass media bodies for coverage of events and post event articles.
- Leveraged strengths in cost-effective marketing management and
- Carried out effective research & intelligence into competitor products & other trends
- Online campaigns, web site, use of digital/social media
- Identified key marketing opportunities.
- Managed daily activities with PR, press and marketing communications agencies
- Budget setting and control, including measurement and return on investment
Education
Certificate - Business Hospitality Leadership Concentration
Computer System Institute
Lombard, IL03.2026
Bachelor of Business Administration - Marketing
Methodist University College Ghana
Ghana07.2013
Skills
- Willingness to take initiative
- Good team player
- Adaptability to work in any environment
- Versatility in any role and situation
- Good leadership and organizational skills
- Microsoft word, Power point, Excel, Outlook
- Problem-solving
- Decision-making
- Team leadership
- Customer service
- Money handling
Timeline
Assistant Manager (Client Service & Communication)
KEK Insurance Brokers Limited
06.2019 - 05.2022
Business Development Officer
Hollard Insurance
03.2016 - 06.2019
Marketing Assistant (Corporate Affairs and Brand & Marketing Department)
Standard Chartered Bank Limited
09.2013 - 03.2016
Bachelor of Business Administration - Marketing
Methodist University College Ghana
Certificate - Business Hospitality Leadership Concentration
Computer System Institute
PERSONAL INERESTS
Event organizing, Sports, Travelling, community-based volunteer service
MEMBER OF CSI ACADEMIC HONOR SOCIETY
Recognition of High Academic Achievement