Summary
Overview
Work History
Education
Skills
Professional Accomplishments
Volunteer Work
Timeline
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Samuel Shimrak

Buffalo,New York

Summary

Dynamic Area Sales Manager with a proven track record within the liquor distribution industry, excelling in strategic planning and execution. Expert in sales forecasting and KPI management, I foster strong client relationships while driving revenue growth. Adept at data analysis, I leverage insights to enhance market share and achieve ambitious sales targets.

Overview

12
12
years of professional experience

Work History

Area Sales Manager

Electrolit USA
Buffalo/Rochester, NY
01.2025 - Current
  • Developed and executed strategic account plans to achieve sales targets and expand distribution in a large and small format customer base.
  • Presented to and work directly with buyers to develop strategic go-to-market plans designed for their operation.
  • Developed and managed relationships with our distributor, leveraging their relationships with decision makers.
  • Managed trade spend budget for distributors and regional accounts.

Area Sales Manager

Southern Glazier’s Wine and Spirits/Atlantic Division
Buffalo, New York
08.2021 - 10.2024
  • Maximized volume and revenue in a defined geography in a direct store delivery go-to-market environment.
  • Team consistently delivered KPI, volume and revenue results.
  • Developed and executed strategic monthly, quarterly and annual plans for volume, revenue, distribution and trade spending objectives.
  • Established and maintained relationships with top 20% of accounts through regular visitation and directing the sales team to ensure comprehensive support.

Field Sales Representative

Empire Merchants North/Phoenix Division
Buffalo, New York
04.2016 - 07.2021
  • Direct point of contact with over 120 On and Off premise consumption accounts.
  • Responsible for $2.5 million in annual sales.
  • Developed, prepared and executed sales presentations and strategies for varying products and accounts.
  • Report on activity and results via daily call reports and weekly work recaps.

Account Development Specialist

Empire Merchants North/Alliance Division
Buffalo, New York
03.2015 - 03.2016
  • Oversaw the sales and distribution throughout targeted on premise accounts.
  • Identified development potential in accounts and analyzing opportunities to increase market share.
  • Assisted the Sales Representatives with developing effective Sales Presentations.
  • Facilitated training and educational seminars as well as promotional events.

Sales and Event Coordinator

Statler City, LLC.
Buffalo, New York
02.2013 - 03.2015
  • Assisted Director of Sales to ensure the successful achievement of short and long term goals.
  • Managed existing and new client relationships.
  • Met with clients on and off company premises to establish relationships and evaluate clients’ needs.
  • Negotiated contract terms with clients.

Education

Bachelor of Science with Honors - Hotel/Resort Management, Communications

Rochester Institute of Technology (RIT)
Rochester, NY
05.2007

Associate in Applied Science with High Honors - Hotel/Restaurant Management

Erie Community College, North Campus
Buffalo, NY
12.2004

Skills

  • Sales forecasting and KPI management
  • Strategic planning and execution
  • Data analysis and metrics
  • Hiring, training, and coaching
  • Salesforce proficiency
  • Microsoft Office Suite
  • Adobe Creative Suite
  • WSET Level 2 certification
  • Hyatt Corporate Management Training

Professional Accomplishments

  • Increased On-Premise Revenue by 20% across Greater Buffalo, NY Region.
  • Ranked Top 5 of 33 Sales Representatives in Upstate NY 2017-2021.
  • Increased Sales Territory by 25% over 5 years.
  • Top 2 of 4 Regions in Upstate NY as an Area Manager.
  • Top 2 of 3 Sales Representatives on team ranked Top 5 of 20 in Upstate NY.
  • Manager of the Month, Feb 2024.
  • Manager of the Quarter, Q1 2024.

Volunteer Work

  • Board of Directors, Lupus Alliance of Upstate NY, 05/01/17-10/01/18
  • 716 PAWS, 03/01/21-06/01/24
  • Assistant Coach 10U MMB Travel Baseball team, 09/01/24-Current

Timeline

Area Sales Manager

Electrolit USA
01.2025 - Current

Area Sales Manager

Southern Glazier’s Wine and Spirits/Atlantic Division
08.2021 - 10.2024

Field Sales Representative

Empire Merchants North/Phoenix Division
04.2016 - 07.2021

Account Development Specialist

Empire Merchants North/Alliance Division
03.2015 - 03.2016

Sales and Event Coordinator

Statler City, LLC.
02.2013 - 03.2015

Bachelor of Science with Honors - Hotel/Resort Management, Communications

Rochester Institute of Technology (RIT)

Associate in Applied Science with High Honors - Hotel/Restaurant Management

Erie Community College, North Campus

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Samuel Shimrak