SAMUEL SMITHLINE
Vancouver,WA
Summary
Social Media Manager with seasoned expertise in data-driven audience growth. Delivered a 456% increase in reach and 617% boost in engagement through KPI-focused content optimization, and grew event attendance threefold via integrated social and paid campaigns. Skilled in leveraging customer insights, influencer partnerships, and performance analytics to drive brand connection and measurable results. Seeking to apply this expertise to accelerate brand growth and revenue for a forward-thinking organization.
Overview
1
1
Certification
3
3
years of professional experience
Work History
Marketing Lead & Social Media Manager
Clark County Battle of the Bands
05.2025 - Current
- Increase audience reach by 456%, content views by 712%, engagement by 617%, profile visits by 757%, and follower growth by 433% through data-driven content optimization and audience-focused storytelling
- Developed influencer partnerships generating 38K+ views and 600+ shares while strengthening community engagement and brand awareness.
- Executed paid media campaigns that generated 21K+ views, reached 9.2K accounts, achieved 565 engagements, and converted 98 followers from a single campaign.
- Increased annual event attendance from approximately 200 attendees to 600+ attendees through integrated social, paid, and community marketing strategies.
- Managed team of four to produce 372 content pieces, driving attendance growth, fundraising success, sponsorship development, and enhancing community awareness.
- Secured participation from 24 of 35 targeted businesses (69% conversion rate), generating over $6,274 in event funding through effective sponsorships, grants, and community partnerships.
Shop Design Specialist I
IKEA
Portland, Oregon
11.2023 - Current
- Planned and implemented a temporary Workspace customer meeting point during a major showroom transformation, preserving 82% of the range, maintaining 97% of prior-year revenue, and generating approximately $364K in sales.
- Redesigned the Comforters customer meeting point using customer insights and performance data, increasing category revenue from $114K to $170K (+49%) while reversing a sustained -17% RPC trend.
- Conducted customer home visits to apply life-at-home insights, enhancing communication planning and Workspace solutions, and contributed to customer-facing media for IKEA's Small Space Living and Organise Your Living priorities.
- Supported planning and implementation of IKEA PS collection launch, translating customer trends and product storytelling into a customer experience that generated approximately $17.8K in average weekly revenue during its first month.
- Conducted weekly performance reviews using LIVLIG and FIXA, analyzing customer behavior, target article performance, add-on sales, and Revenue Per Customer (RPC) to identify opportunities for optimizing customer-facing communication.
- Created coordination media for IKEA's Small Space Living and Organise Your Living priorities, enabling customers to discover relevant storage and organization solutions.
Freelance Marketing Consultant
Self-Employed
01.2025 - Current
- Led a four-person marketing team and increased customer acquisition by 30%.
- Develop marketing strategies that improve client engagement by 36% through content optimization, audience research, and performance analysis.
- Executed audience-growth tactics and performance-reporting dashboards, enhancing customer retention by 15–20% and increasing inbound leads by over 20%
- Applied SEO, UX, and content improvements to enhance customer engagement and boost website performance.
- Implemented CRM and project-management workflows to centralize campaign tracking and task coordination, improving operational efficiency by 25%
- Conducted training sessions on KPI tracking, campaign measurement, analytics, and marketing optimization, empowering clients to make data-driven decisions.
Education
Bachelor of Arts - Business Administration (Marketing)
Washington State University
Pullman, WA01-2025
Skills
- Social media strategy
- Marketing strategy
- Content creation
- Content optimization
- Audience segmentation
- KPI tracking
- Performance reporting
- Google Analytics and HubSpot
- SEO and UX design
- Community management
- Meta marketing
- Public relations strategy
Certification
- Google Digital Marketing & E-commerce
- Google Ads Search
- WSU Professional Sales Certification
- Consumer Behavior
Timeline
Marketing Lead & Social Media Manager
Clark County Battle of the Bands
05.2025 - Current
Freelance Marketing Consultant
Self-Employed
01.2025 - Current
Shop Design Specialist I
IKEA
11.2023 - Current
Bachelor of Arts - Business Administration (Marketing)
Washington State University