Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Sanah Lal

Jersey City,NJ

Summary

Senior Strategist with 6+ years of experience in Consulting, Innovation, and Hospitality. Gold medal recipient for Leadership. Expert in driving business success through purpose-driven solutions. Utilizes design thinking, human-centered design, and ethnographic research to uncover root causes and implement profitable strategies, fostering resilience and growth in dynamic environments.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Sr. Innovation Strategist

LPK BRANDS
01.2022 - 02.2024
  • Managed high-impact projects from inception to completion, consistently delivering results on time and within budget constraints that led to an 80% acceptance rate with clients like P&G, Burts’ Bees, CIC, World Vision, Delta, and Kao.
  • Provided actionable insights based on data-driven analysis, consumer behavior, market trends, and competitor audits to drive business growth and enable informed decision-making toward solutions.
  • Evaluated performance metrics, identifying areas for improvement and implementing targeted action plans to achieve desired outcomes.
  • Led 300+ brainstorming sessions, fostering a culture of innovation and creative problem-solving within organizations.
  • Leveraged advanced analytical skills to identify, potential threats, pain points, and opportunities for complex user digital experience transformations resulting in a clear implementation strategy.
  • Collaborated with designers, copywriters, and developers to effectively bring ideas to life.
  • Implemented innovative solutions for optimizing processes, resulting in increased efficiency within the organization.

Assistant Sales Manager

ITC Limited - ITC Hotels - Starwood
08.2015 - 11.2017
  • Boosted sales performance by implementing effective sales strategies. Highest acquisition of 23 accounts that produced $50k
  • Developed strong client relationships for repeat business. 19 low-yielding accounts produced an incremental revenue of $30k.
  • Achieved sales targets consistently by driving daily sales activities and managed the sales pipeline effectively led to 110% achievement to budget.
  • Collaborated with the marketing department to create appealing promotions, resulting in higher customer engagement rates.
  • Trained new hires on product knowledge, enhancing their ability to sell confidently and successfully close deals.

Sales Executive

ITC Limited - ITC Hotels - Starwood
08.2014 - 08.2015
  • Corporate account management for 200+ businesses with 130% achievement to budget
  • Expanded market share with strategic territory planning and targeted prospecting. Productivity increased by 40% and ARR by $4
  • Developed key partnerships in 13 major cities, resulting in increased lead generation and cross-selling opportunities.
  • Managed customer relations, data optimization, contract negotiations, client proposals, revenue forecast, lead generation and daily cross function collaboration


Education

MBA - Design Strategy

California College of The Arts
San Francisco, CA
05.2021

Bachelor of Arts - Economics And Political Science

Delhi University
New Delhi, India
05.2014

Strategy Management -

LSE
London, UK
07.2013

Mayo College Girls' School
Rajasthan, India
03.2011

Skills

  • Project Management
  • UX Strategy
  • Consumer Behavior Research(Dscout, Qualtrics)
  • Customer Segmentation
  • Sales Strategy
  • Business Acumen
  • Prototyping
  • Digital Collaboration (Mural, Miro)
  • Stakeholder Engagement
  • Client Relationship Management
  • Cross-functional Collaboration
  • Effective Communication

Certification

  • Leading Edge Training, LPK - Aug 2022 - Oct 2023
  • Certified Leadership Training, Vyaktitva - 2017
  • SPIN Sales Training, Huthwaite International - 2016
  • Certified Sales Training, Mercuri Goldman - 2015

Timeline

Sr. Innovation Strategist

LPK BRANDS
01.2022 - 02.2024

Assistant Sales Manager

ITC Limited - ITC Hotels - Starwood
08.2015 - 11.2017

Sales Executive

ITC Limited - ITC Hotels - Starwood
08.2014 - 08.2015

MBA - Design Strategy

California College of The Arts

Bachelor of Arts - Economics And Political Science

Delhi University

Strategy Management -

LSE

Mayo College Girls' School

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Sanah Lal