Summary
Overview
Work History
Education
Certification
Timeline
Generic

Sandra Ferris

Commerce Twp.,MI

Summary

Able to build rapport and trust with people quickly. In my role as a moderator in consumer research, I effectively create a comfortable and trusting environment within the first few minutes of meeting a person or group of people in order to get them to open up about their opinions and behaviors, often on very personal topics. Mentoring junior staff in moderating, client management, and reporting to help them progress successfully in their careers. Build client rapport and help them make consumer-minded decisions related to their products/services.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Director, Qualitative

HUMAN8 (fka Gongos, Inc.)
01.2022 - Current

Self-Employed

03.2017 - Current
  • As a health coach, I motivate and inspire clients to become the best, healthiest version of themselves by guiding them through their challenges and goals
  • I focus on helping them make meaningful changes in the short term that can become healthy and sustainable habits in the long term
  • As a personal trainer, I create customized, engaging workout plans and keep clients motivated throughout the session and between sessions

Moderator

HUMAN8 (fka Gongos, Inc.)
06.1999 - Current
  • Moderate strategic and tactical sessions that range in size from individual (one-on-one) to full groups, utilizing creative and engaging techniques to gather underlying consumer needs and insights
  • Emphasis on building rapport and creating a comfortable atmosphere to encourage open, honest, meaningful communication
  • Responsible for synthesizing learnings and reporting findings to clients (both written and orally)

Sr. Research Strategist

GONGOS RESEARCH, INC.
06.2016 - 01.2018
  • Provide high-level, strategic consultation on qualitative and decision intelligence initiatives for Fortune 500 clients across a variety of industries (CPG, healthcare, auto, retail, etc.)
  • Mentor junior staff in all aspects of qualitative research, including moderating, strategic thinking, analysis and reporting

Account Director

GONGOS RESEARCH, INC.
04.2010 - 06.2016

Senior Project Director

GONGOS RESEARCH, INC.
04.2005 - 04.2010

Project Director

GONGOS RESEARCH, INC.
02.2003 - 04.2005

Senior Project Coordinator

GONGOS RESEARCH, INC.
02.2002 - 02.2003

Project Coordinator

GONGOS RESEARCH, INC.
10.2000 - 02.2002

Intern

GONGOS RESEARCH, INC.
06.1999 - 09.2000

Education

Master of Arts - Clinical Mental Health Counseling

OAKLAND UNIVERSITY
Rochester Hills, Michigan
12.2027

Intro to Psychology, Human Development Across the Lifespan, Abnormal Psychology, Organizational Behavior, Psychology of Adjustment

OAKLAND COMMUNITY COLLEGE
Auburn Hills, Michigan
04.2022

Master of Business Administration -

WAYNE STATE UNIVERSITY
Detroit, Michigan
05.2004

Bachelor of Science - Management: Concentration in Marketing

KETTERING UNIVERSITY
Flint, Michigan
12.2000

German Language and Culture, Advanced Management, Germany Within Europe, European Business Law, Total Quality Management

REUTLINGEN UNIVERSITY
Reutlingen, Germany
12.1999

Certification

  • INSTITUTE FOR INTEGRATIVE NUTRITION, Integrative Nutrition Health Coach
  • AMERICAN COUNCIL ON EXERCISE, Personal Trainer
  • AMERICAN COUNCIL ON EXERCISE, Fitness Nutrition Specialist
  • AMERICAN COUNCIL ON EXERCISE, Behavior Change Specialist
  • AMERICAN HEART ASSOCIATION, Heartsaver CPR AED

Timeline

Director, Qualitative

HUMAN8 (fka Gongos, Inc.)
01.2022 - Current

Self-Employed

03.2017 - Current

Sr. Research Strategist

GONGOS RESEARCH, INC.
06.2016 - 01.2018

Account Director

GONGOS RESEARCH, INC.
04.2010 - 06.2016

Senior Project Director

GONGOS RESEARCH, INC.
04.2005 - 04.2010

Project Director

GONGOS RESEARCH, INC.
02.2003 - 04.2005

Senior Project Coordinator

GONGOS RESEARCH, INC.
02.2002 - 02.2003

Project Coordinator

GONGOS RESEARCH, INC.
10.2000 - 02.2002

Moderator

HUMAN8 (fka Gongos, Inc.)
06.1999 - Current

Intern

GONGOS RESEARCH, INC.
06.1999 - 09.2000

Intro to Psychology, Human Development Across the Lifespan, Abnormal Psychology, Organizational Behavior, Psychology of Adjustment

OAKLAND COMMUNITY COLLEGE

Master of Business Administration -

WAYNE STATE UNIVERSITY

Bachelor of Science - Management: Concentration in Marketing

KETTERING UNIVERSITY
  • INSTITUTE FOR INTEGRATIVE NUTRITION, Integrative Nutrition Health Coach
  • AMERICAN COUNCIL ON EXERCISE, Personal Trainer
  • AMERICAN COUNCIL ON EXERCISE, Fitness Nutrition Specialist
  • AMERICAN COUNCIL ON EXERCISE, Behavior Change Specialist
  • AMERICAN HEART ASSOCIATION, Heartsaver CPR AED

Master of Arts - Clinical Mental Health Counseling

OAKLAND UNIVERSITY

German Language and Culture, Advanced Management, Germany Within Europe, European Business Law, Total Quality Management

REUTLINGEN UNIVERSITY
Sandra Ferris