Sandra Ferris
Commerce Twp.,MI
Summary
Able to build rapport and trust with people quickly. In my role as a moderator in consumer research, I effectively create a comfortable and trusting environment within the first few minutes of meeting a person or group of people in order to get them to open up about their opinions and behaviors, often on very personal topics. Mentoring junior staff in moderating, client management, and reporting to help them progress successfully in their careers. Build client rapport and help them make consumer-minded decisions related to their products/services.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Director, Qualitative
HUMAN8 (fka Gongos, Inc.)
01.2022 - Current
Self-Employed
03.2017 - Current
- As a health coach, I motivate and inspire clients to become the best, healthiest version of themselves by guiding them through their challenges and goals
- I focus on helping them make meaningful changes in the short term that can become healthy and sustainable habits in the long term
- As a personal trainer, I create customized, engaging workout plans and keep clients motivated throughout the session and between sessions
Moderator
HUMAN8 (fka Gongos, Inc.)
06.1999 - Current
- Moderate strategic and tactical sessions that range in size from individual (one-on-one) to full groups, utilizing creative and engaging techniques to gather underlying consumer needs and insights
- Emphasis on building rapport and creating a comfortable atmosphere to encourage open, honest, meaningful communication
- Responsible for synthesizing learnings and reporting findings to clients (both written and orally)
Sr. Research Strategist
GONGOS RESEARCH, INC.
06.2016 - 01.2018
- Provide high-level, strategic consultation on qualitative and decision intelligence initiatives for Fortune 500 clients across a variety of industries (CPG, healthcare, auto, retail, etc.)
- Mentor junior staff in all aspects of qualitative research, including moderating, strategic thinking, analysis and reporting
Account Director
GONGOS RESEARCH, INC.
04.2010 - 06.2016
Senior Project Director
GONGOS RESEARCH, INC.
04.2005 - 04.2010
Project Director
GONGOS RESEARCH, INC.
02.2003 - 04.2005
Senior Project Coordinator
GONGOS RESEARCH, INC.
02.2002 - 02.2003
Project Coordinator
GONGOS RESEARCH, INC.
10.2000 - 02.2002
Intern
GONGOS RESEARCH, INC.
06.1999 - 09.2000
Education
Master of Arts - Clinical Mental Health Counseling
OAKLAND UNIVERSITY
Rochester Hills, Michigan12.2027
Intro to Psychology, Human Development Across the Lifespan, Abnormal Psychology, Organizational Behavior, Psychology of Adjustment
OAKLAND COMMUNITY COLLEGE
Auburn Hills, Michigan04.2022
Master of Business Administration -
WAYNE STATE UNIVERSITY
Detroit, Michigan05.2004
Bachelor of Science - Management: Concentration in Marketing
KETTERING UNIVERSITY
Flint, Michigan12.2000
German Language and Culture, Advanced Management, Germany Within Europe, European Business Law, Total Quality Management
REUTLINGEN UNIVERSITY
Reutlingen, Germany12.1999
Certification
- INSTITUTE FOR INTEGRATIVE NUTRITION, Integrative Nutrition Health Coach
- AMERICAN COUNCIL ON EXERCISE, Personal Trainer
- AMERICAN COUNCIL ON EXERCISE, Fitness Nutrition Specialist
- AMERICAN COUNCIL ON EXERCISE, Behavior Change Specialist
- AMERICAN HEART ASSOCIATION, Heartsaver CPR AED
Timeline
Director, Qualitative
HUMAN8 (fka Gongos, Inc.)
01.2022 - Current
Self-Employed
03.2017 - Current
Sr. Research Strategist
GONGOS RESEARCH, INC.
06.2016 - 01.2018
Account Director
GONGOS RESEARCH, INC.
04.2010 - 06.2016
Senior Project Director
GONGOS RESEARCH, INC.
04.2005 - 04.2010
Project Director
GONGOS RESEARCH, INC.
02.2003 - 04.2005
Senior Project Coordinator
GONGOS RESEARCH, INC.
02.2002 - 02.2003
Project Coordinator
GONGOS RESEARCH, INC.
10.2000 - 02.2002
Moderator
HUMAN8 (fka Gongos, Inc.)
06.1999 - Current
Intern
GONGOS RESEARCH, INC.
06.1999 - 09.2000
Intro to Psychology, Human Development Across the Lifespan, Abnormal Psychology, Organizational Behavior, Psychology of Adjustment
OAKLAND COMMUNITY COLLEGE
Master of Business Administration -
WAYNE STATE UNIVERSITY
Bachelor of Science - Management: Concentration in Marketing
KETTERING UNIVERSITY
- INSTITUTE FOR INTEGRATIVE NUTRITION, Integrative Nutrition Health Coach
- AMERICAN COUNCIL ON EXERCISE, Personal Trainer
- AMERICAN COUNCIL ON EXERCISE, Fitness Nutrition Specialist
- AMERICAN COUNCIL ON EXERCISE, Behavior Change Specialist
- AMERICAN HEART ASSOCIATION, Heartsaver CPR AED
Master of Arts - Clinical Mental Health Counseling
OAKLAND UNIVERSITY
German Language and Culture, Advanced Management, Germany Within Europe, European Business Law, Total Quality Management
REUTLINGEN UNIVERSITY
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