Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline

Sandra Kassatly

Falls Church,VA

Summary

Human-centered designer that provides personalized consultations and solutions by addressing the real needs of each client. Holds strong communication and interpersonal skills. Collaborates with team members to offer the best customer experience. Always on the run to find new prospect clients, creating awareness on services and products that fit their needs, and building strong and loyal customer relationships.

Overview

11
11
years of professional experience

Work History

Service and Informative Designer

Conscience - Information Transmitters for an Adapted Life System
10.2018 - Current
  • Conduct quantitative and qualitative research to understand human needs at their root cause and brainstorm with internal multidisciplinary team on findings to design innovative products and customer experiences
  • Assist clients through attentive listening, identifying their needs, and offering them customized solutions
  • Build customer empathy through feedback and follow-up and analyze data with management team
  • Prioritize high-quality product standards including packaging, hygiene, and safety until it reaches end users
  • Gained strong knowledge of company's services and products including interior design, physical health, and well-being
  • Increased product sales by 30% by converting occasional customers into loyal and recurring customers

Service Designer and Senior Consultant

Brandcell - Partners of Livework Service Design
09.2016 - 05.2018
  • Enhanced businesses' services and performance in the Retail, F&B, Banking, Insurance and Motor industries
  • Undergone quantitative and quantitative research including observations, interviews, surveys, diaries, etc
  • And communicated research findings to management team
  • Used empathic tools to identify pain-points, synthesized data, generated insights and developed personas, journey maps and service blueprints
  • Created compelling narratives, design briefs, and analysis reports and presented them to executive level clients
  • Facilitated workshops and co-creation sessions including rapid ideation, prototyping and usability testing
  • Helped business clients familiarize with adapted service design methods and plans that enhance their decisions and answer their customers' needs.

Design Thinking Trainer & Facilitator

Nawaya Network - NGO supported by UNICEF
08.2017 - 12.2017
  • Empowered 100 underprivileged youth to establish small businesses through Design Thinking methods & tools
  • Conducted assessments to determine core competencies, goals, aspirations, and development areas
  • Advised on building compatible and high-performance teams through personalized mentoring sessions.

PR Intern

Leo Burnett - Advertising Agency
04.2014 - 09.2014
  • Developed relationships with key media players and brand ambassadors growing office's partner list by 20%
  • Carried out in-depth analysis and reports on strategic brand positioning and exposures, and presented them to business clients as well as internal team managers.

Assistant Brand Manager

Lara Khoury - Ready to Wear
03.2013 - 03.2014
  • Served as primary point of contact with 100s of wholesalers, tailors, and couture houses
  • Increased sales by 10% by converting leads into actual clients
  • Organized new collection launching events and efficiently assisted artistic directors in photo shoots.

Education

Masters in Human-Centered Design -

Académie Libanaise Des Beaux-Arts, Beirut, Lebanon
05.2017

Bachelor of Business, Marketing, Consumer & Organizational Behavior, Communication Media, Psychology, Research Methods -

Lebanese American University, Beirut, Lebanon
02.2013

Skills

  • Empathy
  • Sales
  • Human-Centered Problem Solving
  • Collaboration
  • Business development
  • Client prospecting

Hobbies and Interests

  • Psychology
  • Health
  • Interior Design and Decor
  • Dance
  • Music

Timeline

Service and Informative Designer - Conscience - Information Transmitters for an Adapted Life System
10.2018 - Current
Design Thinking Trainer & Facilitator - Nawaya Network - NGO supported by UNICEF
08.2017 - 12.2017
Service Designer and Senior Consultant - Brandcell - Partners of Livework Service Design
09.2016 - 05.2018
PR Intern - Leo Burnett - Advertising Agency
04.2014 - 09.2014
Assistant Brand Manager - Lara Khoury - Ready to Wear
03.2013 - 03.2014
Académie Libanaise Des Beaux-Arts - Masters in Human-Centered Design,
Lebanese American University - Bachelor of Business, Marketing, Consumer & Organizational Behavior, Communication Media, Psychology, Research Methods,

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Sandra Kassatly