SANDRA WITHAM
Fayetteville,GA
Summary
Dynamic person with 16 years' experience and a strong background playing a vital role in the development, management, growth and retention of key accounts for a wide range of organizations. Service-centric leader dedicated to fueling revenues, enhancing client experience and achieving top brand loyalty. Highly adept in performing within high-pressure and deadline-driven environments, driving full sales lifecycles with focus on territory expansion.
Overview
7
7
years of professional experience
Work History
Key Account Executive
EDITORIAL PLANETA COLOMBIA
BOGOTA, COL
06.2017 - 03.2018
- Leveraged strategic planning to penetrate key accounts.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Presented metric reporting and weekly account reviews to the senior manager.
- Generated new business leads through direct customer engagement, deploying inbound and outbound marketing tactics and developing and optimizing informative content.
Business Consultant
CLARO S.A.
Bogota
05.2015 - 05.2016
- Developed complete business plans and operational strategies for new and existing business.
- Managed more than 100 VIP client business projects
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Key Account Sales Representative
CONSORCIO CREDIBANCO IATAI
Bogota
10.2013 - 11.2014
- Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients.
- Monitored weekly sales to write reports for senior leadership and streamline operational processes.
- Exceeded established sales goals and increased client retention by 20%.
Business Consultant
CARVAJAL S.A
Bogota
09.2011 - 10.2013
- Wrote and realigned key plans, including functional specifications, feasibility analysis and requirements definitions to facilitate smooth and efficient improvement strategies.
- Organized and oversaw solid business portfolio bringing in 10%
- Offered expertise on employee and business development plans to enhance implementation and routine oversight.
- Aided senior leadership during executive decision-making process by generating daily reports to recommend corrective actions and improvements.
Education
Bachelor of Arts - Marketing
University of Ibague
IbagueSkills
- Excellent planner and coordinator
- Business development
- Consultative selling
- Social media marketing
- Team leadership
- Marketing and advertising
Timeline
Key Account Executive
EDITORIAL PLANETA COLOMBIA
06.2017 - 03.2018
Business Consultant
CLARO S.A.
05.2015 - 05.2016
Key Account Sales Representative
CONSORCIO CREDIBANCO IATAI
10.2013 - 11.2014
Business Consultant
CARVAJAL S.A
09.2011 - 10.2013
Bachelor of Arts - Marketing
University of Ibague
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