Sanika Deshpande
Sharon,MA
Summary
Sr User Experience Designer and Certified Usability Analyst with extensive experience in end-to-end design life cycle from Research & Discovery, Ideation, Designing & Usability. Industries include Hedge Funds & Security, Capital Markets, Healthcare, Education & Technology companies. Deep experience with all phases of Design Thinking, Design system, UCD, UX Patterns, Design Principles, Research Methodologies, Agile, Front-End development & SDLC. Excels at partnering with business and development teams and translating complex business requirements into concept development, simplified interaction flow, Journey mapping, process flows, functional prototypes, personas, user journeys, user stories, wireframes, and documentation.
Overview
14
14
years of professional experience
2
2
Certification
Work History
User Experience Architect
Fidelity investments/consulting through Capgemini
08.2023 - Current
- Constructing the User Experience Architecture for Portfolio optimization in Quantitative research & investment technology
- Conducting user interviews and feedback sessions
- Mapping User journey, building Information architecture & Interaction flow
- Developing Design system
- Building the Use cases by collaboration with Stake holders
- Collaborating with Developers & Data modelers for constructing the functionality
- Present strategy and design solutions to partners and senior leadership
- Evangelize Design thinking across cross functional teams
- Tools & Technology used: Figma, JIRA, Confluence
- Enhanced building functionality by optimizing space utilization and incorporating sustainable design elements.
- Collaborated with clients to develop customized architectural solutions, meeting their unique needs and preferences.
Sr User Experience Designer
SS&C Eze
03.2020 - 03.2023
- Full stack user experience designer: Research, define & govern the strategy for product design of Eze Eclipse-Trading, Analytics, Compliance, Modeling, Digital Marketplace; Eze-Order Management System (OMS); Eze Design System
- Gather requirements via extensive stakeholder and user interviews and translated them into wireframes/design workflow, create interactive prototypes and design UI components for UI toolkit
- Present strategy and design solutions to partners and senior leadership
- Collaborate with product owners, developers and other members of the agile team and advocate for UX best practices
- Mentor Jr
- Designers on best practices and protocols and lead design reviews
- Tools & Technology used: Sketch, Invision, Figma, Photoshop, JIRA, Confluence
- Enhanced user experience by conducting extensive research and analysis of target audiences, resulting in improved usability and satisfaction.
- Collaborated with cross-functional teams to develop innovative and intuitive design solutions for complex cloud applications.
Sr User Experience Designer
Advisor360
08.2019 - 02.2020
- Worked on designing a brand-new fin-tech application for Insurance & Advanced Financial Planning for Mass Mutual Life Insurance Company
- Created the overall UX vision for the project and iteratively refined the design through multiple cycles of product development
- Conduct user research by performing Heuristic evaluation, Comparative analysis, User Interviews & Survey
- Collaborated with other UX designers to keep the overall product vision consistent
- Tools & Technology used: Axure 8.0, Axure 9
- Streamlined workflows for design projects, optimizing collaboration between team members and reducing project timelines.
- Devised engaging wireframes and interactive prototypes, demonstrating key user journeys and interactions to stakeholders.
Sr UX/UI Designer Lead
State Street Investment Bank/a Wipro Client
11.2016 - 07.2019
- Redesigned financial applications: Collateral Management & Risk Management
- Collaborated with the Product Owners to strategize and conceptualize requirements for designing the best User Experience
- Conducted extensive user interviews
- Liaison between the Business and the Development team
- Presented strategy and design solutions to partners and senior leadership within the organization which helped them understand the visual design and interaction flow
- Implemented UX best practices through Heuristic evaluation, for optimum intuitive interaction
- Created User Journeys, Interaction Flow, Wireframes, Prototypes & Dashboard
- Implemented Design Thinking and human-centered approach while working in the Agile team
- Established and performed usability testing, analyzed the user data, and lead iterative design process
- Lead collaborative workshops and design exercises for the Agile team
- Tools & Technology used: Sketch, Adobe CC, Balsamiq
- Developed interactive prototypes to validate designs, leading to faster iteration cycles and improved final products.
- Optimized web pages for accessibility, ensuring compliance with industry standards and improving usability for all users.
- Received Agile gold medal from product owners for reviving the project which lacked Design deliverables in timely manner and bring “Agile/lean” design process to make the project and timelines successful.
• Reduced the Operations task flow by 60%
• Established the Design Thinking processes.
• Organized UX workshops and brown bag lunches for cross functional teams (8 teams in total)
UX/UI Engineer (contractor)
EvoText Inc. E-Learning platform
02.2016 - 08.2016
- Implemented UCD to create optimal user experience
- Designed Infographics, Dashboard, Information Architecture (IA), conducted Closed Card Sorting technique
- Brainstorm the product requirement and Process Flow with the Product Owner & Product Strategist
- Act as a liaison between users, designers & developers
- Designed user research, Task Flow, User Profiles & Personas
- Tools & Technology used: Illustrator CC, Photoshop CS6, Balsamiq, HTML & CSS
User Experience Analyst
CVS Health/a Tata Consultancy (TCS) client
02.2015 - 02.2016
- Create User Experience for the application used by pharmacists
- Interact with the stakeholders, project managers, business analysts and developers to meet User requirements: Eye tracking/Gaze tracking to understand the Fixation & Saccades
- Heat Maps to analyze the pattern of user focus on the content
- Record & Observe the User actions during User Testing
- Performing the Heuristic review and documenting usability flaws and areas of improvement
- Design interactive prototypes, perform Dry Run, Data Setup & User Testing
- Interviewing users in their environment to understand their tasks and challenges
- User data analysis and presenting the “Critical Findings” and recommendations to stakeholders
- Tools & Technology used: Balsamiq, Photoshop CS6, Fireworks CS6, Morae Manager & Recorder for Eye tracking & Heat maps, MS Power point, HTML & CSS
Creative Designer & Developer
Apple/a Cognizant client
08.2014 - 02.2015
- Create design workflow and prototypes in the creative deck, graphics, and user flows of the ad
- Create UI assets with respect to the required interactivity for the iPhone, iPad, iPod, and Apple TV
- Involved working on HTML 5, CSS3, Javascript, and good understanding of OO JS for customizing each banner template to an exclusive piece of code with very few, if any, quality issues
- Performed the Heuristic review and documenting usability flaws and other areas for improvement
- Tools & Technology used: Balsamiq, Photoshop CS6, Fireworks CS6, Internal Software for Eye tracking & Heat maps, XHTML, HTML5, CSS2, CSS3, jQuery, Javascript.
Web Interaction Designer & Developer
CVS Caremark
05.2014 - 07.2014
- Design and code interactive landing pages, online banner ads, emails and other interactive tools for consumer facing health content and e-commerce website using XHTML, HTML5, CSS, CSS3, JavaScript and jQuery along with cross browser compatibility and follow 508 compliance guidelines
- Tools & Technology used: XHTML, HTML5, CSS2, CSS3, jQuery, Javascript, Photoshop CS6, Fireworks CS6
Web Developer & UX/UI Designer (Freelance)
Media Entities (E-publishing company with Cross media solutions)
09.2013 - 04.2014
- Worked on Web Development with XHTML, CSS, HTML5, CSS3, Javascript, JQuery-work and InDesign
- Defined the user experience goals and objectives for the end user
- Tools & Technology used: XML, XHTML, HTML5, CSS, InDesign CS6, Photoshop, Fireworks
CMS Editor & UI/UX Designer (contractor)
Grand Circle Corporation
12.2013 - 01.2014
- Designed and created the carousals and edited the content in CMS
- Design functionality, content, navigation, and interaction models and Translate business requirements into wireframes, screen mock-up and prototype
- Tools & Technology used: CMS - Sitecore, Marketers studio, Photoshop.
Jr. Web Developer & UX Designer (contractor)
Robert Half Technologies (RHT)
07.2013 - 09.2013
- Created prototypes & site maps, coded responsive design and site maintenance by using HTML5 & CSS3 & JQuery UI
- Defined, documented, and tested end-to-end user experience designs through storyboards, wire frames, site maps, screen mockups, use cases and prototypes
- Tools & Technology used: HTML5, CSS3, Illustrator CS6, Responsive Design
Web Developer & UI/UX Designer
Three Squares New England
04.2013 - 07.2013
- Capstone Project at BU CDIA for an NPO
- Design functionality, content, navigation, and interaction models through wireframes, sitemaps, flow diagrams, prototypes, and functional requirements documentation along with usability tests
- Coded the beta site in HTML5 & CSS3 then integrated it into WordPress
- Tools & Technology used: HTML, CSS, JavaScript, JQuery, WordPress, PHP, Photoshop CS6, Fireworks CS6
Graphic & UI Designer
Lionbridge Technologies (previously Mentorix Learning Technologies)
01.2000 - 01.2001
- I designed layouts, web sites, animations, designed interactive multimedia presentations for the Web based & Creating logo animation, illustration, graphics, sitemaps, wireframes, prototypes, and mock-ups for the client.
Designer
Supreme Industries
01.1998 - 01.1999
- Market research and identified client requirement of the Middle East market
- Created design structure and balance, color shades, combinations & pattern.
Junior Visualizer
Info Advertising
01.1997 - 01.1997
- Visualize and designed logos, trademarks, layouts & illustrations for pharmaceutical brochures and pamphlets prints.
Education
Bachelor of Fine Arts - Design
Sir JJ School of Art - University of Mumbai
Mumbai, India06.1997
Certified Usability Analyst - User Experience
Human Factors International
Boston, MA03.2016
No Degree - User Experience Design Fundamentals
University of California
San Francisco, CA12.2014
No Degree - Web Development
Boston University - CDIA
Boston, MA06.2012
Diploma in Advanced Computer Art - Computer Graphics & Web Designing
C-DAC
Mumbai, India12.1999
Skills
- Design Thinking
- Design System
- Research & Ideation
- User Interviews & Focus Groups
- Persona Creation & Journey Mapping
- Wireframing & Prototyping
- Usability Protocols
- A/B Testing/Usability Testing/Qualitative testing
- Heuristic Evaluation
- Card sorting & Information Architecture
- Eye tracking & Heat map analysis
- User centered Analysis and Design
- Agile Web development-HTML/CSS/Javascript
Accomplishments
- SS&C Eze: Conceptualized, developed, and implemented usability protocol which not only improved the process but also brought a systematic approach along with accountable outcome.
- Led the team to design the “Most Viable Product” MVP for our brand-new Design System and governed the strategy for product design.
- Advisor 360: Enhanced product experience by 35% by redesigning the interaction flow and workflow.
- State street investment bank: Received Agile gold medal from product owners for reviving the project which lacked Design deliverables in timely manner and bring “Agile/lean” design process to make the project and timelines successful.
- Reduced the Operations task flow by 60%
- Established the Design Thinking processes.
- Organized UX workshops and brown bag lunches for cross functional teams (8 teams in total)
Certification
Certified Usability Analyst
IBM-IX - Enterprise Design Thinking Practitioner
IBM-IX - Design Thinking
Timeline
User Experience Architect
Fidelity investments/consulting through Capgemini
08.2023 - Current
Sr User Experience Designer
SS&C Eze
03.2020 - 03.2023
Sr User Experience Designer
Advisor360
08.2019 - 02.2020
Sr UX/UI Designer Lead
State Street Investment Bank/a Wipro Client
11.2016 - 07.2019
UX/UI Engineer (contractor)
EvoText Inc. E-Learning platform
02.2016 - 08.2016
User Experience Analyst
CVS Health/a Tata Consultancy (TCS) client
02.2015 - 02.2016
Creative Designer & Developer
Apple/a Cognizant client
08.2014 - 02.2015
Web Interaction Designer & Developer
CVS Caremark
05.2014 - 07.2014
CMS Editor & UI/UX Designer (contractor)
Grand Circle Corporation
12.2013 - 01.2014
Web Developer & UX/UI Designer (Freelance)
Media Entities (E-publishing company with Cross media solutions)
09.2013 - 04.2014
Jr. Web Developer & UX Designer (contractor)
Robert Half Technologies (RHT)
07.2013 - 09.2013
Web Developer & UI/UX Designer
Three Squares New England
04.2013 - 07.2013
Graphic & UI Designer
Lionbridge Technologies (previously Mentorix Learning Technologies)
01.2000 - 01.2001
Designer
Supreme Industries
01.1998 - 01.1999
Junior Visualizer
Info Advertising
01.1997 - 01.1997
Bachelor of Fine Arts - Design
Sir JJ School of Art - University of Mumbai
Certified Usability Analyst - User Experience
Human Factors International
No Degree - User Experience Design Fundamentals
University of California
No Degree - Web Development
Boston University - CDIA
Diploma in Advanced Computer Art - Computer Graphics & Web Designing
C-DAC
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