Summary
Overview
Work History
Education
Skills
Timeline
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Santos Hernandez

347 Emerald Run St, El Paso, TX ,United States

Summary

Enthusiastic Sales and Customer Service professional with expertise in Truck Dealership, Parts, Service, Body Shop, Truck Sales, communication, negotiating, and trucking industry. Driven to provide superior quality customer service. Proven history of building relationships with satisfied customers. Innovative in leveraging extensive knowledge of products, sales, and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service representatives with talent for interacting with staff at all levels of organization and public.

Overview

21
21
years of professional experience

Work History

New & Used Truck Sales Representative

Rush Truck Center El Paso
08.2022 - Current
  • Utilized Microsoft CRM for proper managing of accounts and contacts. All communications and business interactions were documented weekly and with specific detail in CRM. Specific detail included: all sales calls made to customers, appointments, follow-ups, quotes and any other business conducted.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Sold all trucks offered : New Peterbilt's (HD & MD) trucks, New Hino's, New Isuzu's and Used Trucks (HD & MD).
  • Maintained relationships within assigned territory and made personal sales calls at customer’s location to maximize sales success, at least three (3) full business days a week.
  • Built and maintained a strong pipeline of sales opportunities by regularly spending time outside of the office making sales calls and following up on generated quotes.
  • Maintained current knowledge of truck specifications.
  • Coordinated service work such as PDI, miscellaneous add ons and/or repairs with the service department.
  • Coordinated with the Finance and Insurance Departments, providing accurate information and paperwork to assist in obtaining customer financing and insurances.
  • Sold all services offered: Parts, Service, Body Shop, Used Truck Warranties, RushCare Contract Maintenance, and RushCare telematics. Took the initiative to identify the customers' overall business needs and not just their transportation needs.
  • Self-generated prospective customers/business opportunities with new and existing customers.
  • Made a minimum of 5 in person sales visits OR 20 outbound sales phone calls per day properly documented in CRM.
  • Spec'd trucks for multi configurations like (refuse, oil field, tow, and over the road trucks).
  • Custom built over the road trucks (promoting bodyshop, service, parts and finance departments).
  • Managed and marketed Instagram page @sun_city_peterbilt .

New & Used Truck Sales Manager

Rush Truck Center El Paso
05.2018 - 08.2022
  • Established and communicated inventory control and sales guidelines.
  • Maintained and distributed inventory listings, specifications, availability statuses, and expectant inventory.
  • Directed staffing, training, and performance evaluations to develop and control sales program.
  • Reviewed market analysis to determine customer needs, volume potential, price schedules, and discount rates, and develop sales campaigns to accommodate goals of company within budget limitations.
  • Specified and ordered new and used trucks for inventory in accordance with management direction, overseeing the factory ‘pre-billing’ and invoicing paper stream for accuracy.
  • Prepared budgets and developed profit goals. Analyzeed and controled expenditures of division to confirm to budgetary requirements.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
  • Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Ensured sales team was informed of all new and used inventory with current advertising efforts, including special sales.
  • Spec'd trucks for multi configurations like (refuse, oil field, tow, and over the road trucks).
  • Custom built over the road trucks (promoting bodyshop, service, parts and finance departments).
  • Managed and marketed Instagram page @sun_city_peterbilt .

Branch Manager

Rush Truck Center Las Cruces
05.2016 - 05.2018
  • Maintained effective means of control of the business outcomes and customer service reputation through personal oversight and involvement.
  • Promoted and practiced effective recruiting with appropriate training opportunities to employees and managers to achieve succession planning for available position openings and a skilled workforce to better service customers.
  • Fostered and maintained profitable and effective relationships with customers and certain suppliers.
  • Trained department managers on understanding analytical data and reports.
  • Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
  • Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
  • Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
  • Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
  • Was responsible for overall profit and loss of the location.
  • Oversaw planning and direction of sales and service programs to promote new markets, improved competitive positions in area, and provided fast and efficient customer service.
  • Resolved customer complaints regarding equipment, supplies, and services. Ensured customer’s needs and concerns were handled to the satisfaction of the customer.
  • Set and obtained sales and profit objectives.
  • Completed commission for parts and service counter sales staff.
  • Overview Parts and Sales Operations.

Assistant Parts Manager

Rush Truck Center El Paso
01.2014 - 05.2016
  • Enhanced customer satisfaction by providing accurate and timely information on parts availability and pricing.
  • Streamlined parts inventory management through diligent tracking and recordkeeping.
  • Reduced order processing time with efficient organization of incoming shipments and timely distribution.
  • Improved overall department efficiency, implementing better communication channels between team members.
  • Maximized sales opportunities by identifying upsell potential on customer orders, maintaining a high level of product knowledge.
  • Ensured smooth day-to-day operations, delegating tasks to team members while ensuring adherence to company policies and procedures.
  • Managed warranty returns effectively, liaising with manufacturers to ensure prompt processing of claims without excessive delays for customers or the dealership.
  • Assisted in collecting past due accounts.
  • Established inventory controls, levels and balanced them for maximum turnover.
  • Established policies and procedures to maximize inventory security and minimize loss.
  • Built loyal clientele and fostered good relationships with customers.
  • Set and obtained sales and profit objectives.
  • Prepared and administered the annual operating budget.

Parts Sales Representative

Rush Truck Center El Paso
05.2011 - 01.2014
  • Sold parts to external and account customers, over the counter, through the shop and on the phone.
  • Developed, implemented, and maintained comprehensive account specific growth strategies for all products offered.
  • Issued credit for parts returned, ensuring that the original invoice, or its number, were available so that purchases and pricing could be verified.
  • Enhanced customer satisfaction by providing knowledgeable assistance with parts selection and compatibility.
  • Boosted sales revenue by effectively upselling related products and services to customers.
  • Streamlined inventory management through accurate tracking and timely reordering of stock.
  • Reduced wait times for customers by expediting order processing and delivery schedules.
  • Conducted cash handling, credit card transactions, and register closeout at end of business day.
  • Greeted customers via telephone and in person to answer questions, resolve concerns and complete sales.

Warehouse Manager

Rush Truck Center El Paso
09.2009 - 05.2011
  • Responsible for returning and shipping core returns.
  • Completed all customer and vendor returns.
  • Increased warehouse efficiency by implementing new inventory management systems and procedures.
  • Streamlined operations for faster order processing by updating warehouse layout and organization.
  • Reduced product damage with improved packaging methods and training staff on proper handling techniques.
  • Enhanced employee productivity, implementing effective scheduling and task delegation strategies.
  • Ensured compliance with safety regulations through regular inspections, staff training, and policy updates.
  • Developed strong team of warehouse employees with comprehensive training programs and performance evaluations.
  • Improved delivery plans with strong scheduling knowledge, organizational skills, and route development expertise.
  • Coordinated driver dispatch to accomplish daily delivery requirements.

Parts Runner

Rush Truck Center El Paso
09.2007 - 09.2009
  • Improved inventory management by organizing and maintaining parts storage areas.
  • Expedited order processing for increased efficiency with accurate documentation and timely communication.
  • Enhanced customer satisfaction by providing prompt, courteous service when delivering parts.
  • Streamlined workflow, coordinated with technicians to ensure timely delivery of necessary parts.
  • Pulled parts off store shelves to fill customer orders.
  • Kept records of pickups and deliveries and obtained necessary signatures and receipts.

Final Test Technician

Echostar Dish Network
05.2006 - 09.2007
  • Enhanced product quality by conducting thorough final tests on electronic devices.
  • Improved production efficiency by implementing standardized testing procedures for all technicians.
  • Reduced product defects by diligently identifying and reporting issues found during the testing process.
  • Supported continuous improvement efforts with detailed documentation of test results and recommendations for design changes.
  • Boosted customer satisfaction by ensuring that all products met or exceeded performance expectations before shipment.
  • Troubleshot complex issues encountered during testing, utilizing critical thinking skills to resolve problems efficiently without compromising performance requirements.
  • Consistently achieved high-quality results while working under pressure in fast-paced environments, demonstrating adaptability and resilience as needed.
  • Conducted tests on electronic components, products, assemblies and systems to determine functional performance.

Pre Test Tester

Echostar Dish Network
06.2005 - 05.2006
  • Collaborated with development teams to resolve defects and improve the overall stability of applications of incoming receivers.
  • Wrote and executed effective functional tests and carried out exploratory testing to assess product performance.
  • Sampled products to verify compliance with standards
  • Assisted in developing inspection and testing protocols.
  • Updated quality control records and reports.
  • Enhanced user experience by conducting usability testing and providing recommendations for improvements.
  • Streamlined testing procedures by implementing automation tools, increasing efficiency in the testing process.

Assembly Line Lead Supervisor

Epson
06.2004 - 06.2005
  • Increased assembly line efficiency by implementing new processes and streamlining workflow.
  • Reduced downtime through proactive maintenance scheduling and quick troubleshooting of equipment issues.
  • Improved team productivity by providing regular training and performance feedback to assembly line staff.
  • Enhanced employee morale with open communication, recognition, and opportunities for professional growth.
  • Managed a team of production line employees.
  • Oversaw the production process to meet orders and deadlines.
  • Trainined and supervised new production line employees.
  • Monitored the quality of the goods produced.

Quality Control Inspector

Epson
10.2003 - 06.2004
  • Conducted physical and visual inspections independently based on the requirements of each productions area.
  • Compiled and inputted data into corresponding spreadsheets and matrices for the generation of required reports.
  • Ensured that all documentation was validated prior to submission.
  • Improved product quality by conducting thorough inspections and identifying defects in a timely manner.
  • Enhanced production efficiency by implementing standardized inspection processes and procedures.
  • Maintained compliance with industry regulations through meticulous record-keeping and documentation of inspection results.
  • Reduced product rejection rates by collaborating with production teams to address quality issues proactively.

Material Handler

Epson
05.2003 - 10.2003
  • Accurately picked, packed, and shipped customer orders. Performed accurate put away of inbound shipments.
  • Enhanced warehouse efficiency by organizing materials and implementing inventory management systems.
  • Reduced order processing time with streamlined material handling procedures.
  • Maintained a safe work environment by following proper safety protocols and conducting regular inspections.
  • Increased productivity, utilizing forklifts and other material handling equipment effectively.
  • Loaded and unloaded trailers and containers.

Education

High School Diploma -

Fabens High School
Fabens, TX
05.2003

Some College (No Degree) - Business Administration

El Paso Community College
El Paso, TX

Paccar Parts Essential Certified -

Paccar Distribution Center
Renton, WA
09.2015

Commercial Driver License -

EP Trucking School
El Paso, TX
02.2023

Skills

  • Branch Operations Management
  • Customer and Vendor Relations
  • Sales closing
  • Process Improvement
  • Sales Development
  • Truck Industry Knowledge
  • Upselling and Cross Selling
  • Excellent Communication skills
  • Team Leadership
  • Bodyshop / Service Management
  • Expertise in specing trucks
  • Paccar Parts Essential Certified
  • Account Management
  • Business Development
  • Customer Service
  • Territory Growth
  • CRM proficiency
  • Strategic Planning
  • Inventory Management
  • Commercial Driver License
  • Complex problem solving
  • Analytical thinker
  • Sales Forecasting
  • Client Service
  • Fluent in English and Spanish
  • Extensive Customer base in the West Texas and Southern New Mexico Region

Timeline

New & Used Truck Sales Representative

Rush Truck Center El Paso
08.2022 - Current

New & Used Truck Sales Manager

Rush Truck Center El Paso
05.2018 - 08.2022

Branch Manager

Rush Truck Center Las Cruces
05.2016 - 05.2018

Assistant Parts Manager

Rush Truck Center El Paso
01.2014 - 05.2016

Parts Sales Representative

Rush Truck Center El Paso
05.2011 - 01.2014

Warehouse Manager

Rush Truck Center El Paso
09.2009 - 05.2011

Parts Runner

Rush Truck Center El Paso
09.2007 - 09.2009

Final Test Technician

Echostar Dish Network
05.2006 - 09.2007

Pre Test Tester

Echostar Dish Network
06.2005 - 05.2006

Assembly Line Lead Supervisor

Epson
06.2004 - 06.2005

Quality Control Inspector

Epson
10.2003 - 06.2004

Material Handler

Epson
05.2003 - 10.2003

High School Diploma -

Fabens High School

Some College (No Degree) - Business Administration

El Paso Community College

Paccar Parts Essential Certified -

Paccar Distribution Center

Commercial Driver License -

EP Trucking School

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Santos Hernandez