Sara Dorman
Summary
Marketing and commercial leader with deep experience driving regional campaigns, customer-centric marketing strategies, and sales-aligned growth across the biopharma and life-science sectors. Proven ability to translate global marketing plans into high-impact regional execution, develop tailored messaging, and optimize multichannel tactics across complex product portfolios. Skilled at partnering with sales, product management, and technical teams to increase lead generation, strengthen funnel progression, and elevate brand presence. Known for bringing customer insights, market intelligence, and value-based positioning into every stage of campaign development. Results-oriented Biopharma Segment Manager with a proven track record in regional marketing campaigns, lead generation, and sales alignment. Focused on delivering measurable growth through innovative value propositions and customer insights.
Overview
14
14
years of professional experience
Work History
Biopharma Segment Manager
IMCD Group
Westlake, OH
01.2025 - Current
- Lead regional biopharma strategy, identifying growth opportunities across emerging therapeutic areas and evolving market needs.
- Develop and implement marketing strategies aligned with business goals, customer requirements, and regional sales priorities.
- Build and communicate value propositions tailored to regional audiences, supporting sales enablement and customer engagement.
- Evaluate strategic suppliers and acquisition targets to strengthen the product pipeline and expand market presence.
- Partner with sales leadership to ensure alignment between marketing activities, growth objectives, and customer expectations.
Director of Sales, North America
Procelys by Lesaffre
Milwaukee, WI
01.2023 - 12.2025
- Delivered 26% revenue growth and 47% EBITDA increase while managing a €40M business unit.
- Collaborated closely with marketing to shape North American market routes, product evaluation, and pricing strategy.
- Directed regional sales execution for key accounts totaling €54M, ensuring consistent messaging and campaign alignment.
- Developed and executed forward-thinking commercial plans that strengthened pipeline quality and improved lead-to-opportunity conversion.
- Led a team of 9 and managed a $3M budget, ensuring coordinated execution of sales-driven marketing initiatives.
- Served on global and regional leadership teams, providing market insights to influence global marketing strategy.
Global Market Manager, Biopharma
Roquette
Lestrem, France
01.2021 - 12.2023
- Developed global marketing plans and regionalized value propositions for vaccines, viral vectors, and biologics.
- Created GTM strategies and trained sales and technical teams to execute value-based selling aligned with campaign objectives.
- Conducted Voice of Customer (VoC) research to guide innovation, refine messaging, and ensure product-market fit.
- Increased sample requests 10% YoY through improved lead qualification and targeted marketing outreach.
- Partnered with R&D to introduce two new technologies annually, based on regional market feedback and customer trends.
- Increased biopharma segment variable margin 15% through region-specific marketing strategies.
- Contributed to innovation project management, including campaign planning, financial targets, and launch strategy.
National Account Manager, Cell Nutrition
FrieslandCampina Ingredients
Paramus, NJ
01.2015 - 12.2021
- Managed a $40M+ North American portfolio, driving growth in biopharma and diagnostic media markets.
- Collaborated with product management to develop regional value propositions and marketing strategies for cell nutrition.
- Led trade show and conference planning to generate new leads and strengthen brand visibility.
- Provided customer insights, competitive intelligence, and campaign performance feedback to marketing and product teams.
- Grew business 10% YoY and exceeded sales goals 20% YoY for four years through targeted account-based strategies.
- Delivered quarterly business reviews to senior leadership, highlighting segment performance and campaign impact.
Director of Technology & New Business Development
Marcor Development Corporation
Carlstadt, NJ
01.2015 - 12.2015
- Developed research-driven marketing strategies for hydrolysates and other biological raw materials.
- Provided technical and marketing support across microbiological and nutritional segments, ensuring regulatory compliance.
- Created product documentation and technical content used in customer-facing marketing materials.
National Account Manager, Biologicals
Marcor Development Corporation
Carlstadt, NJ
01.2012 - 12.2015
- Generated $15M in sales by developing marketing strategies and technical support for pharma and biotech clients.
- Recommended custom blend solutions and collaborated with scientists on media formulations and raw materials.
- Secured key supplier status with major global companies through targeted value-driven positioning.
Education
M.S. - Molecular & Cellular Biochemistry
Loyola University Chicago
B.A. - Biology (Honors)
Lawrence University
Certificate - Pharmaceutical Management
Cornell University
Advanced Certificate - Regulatory Science
San Diego State University
Skills
- Regional Marketing Campaigns
- Multichannel Marketing
- Sales & Marketing Alignment
- Lead Generation & Funnel Optimization
- Value Proposition Development
- Customer Insights & VoC
- Product Positioning & GTM Strategy
- Life-Science & Biopharma Expertise
- Key Account & Distributor Engagement
- Market Analysis & Competitive Intelligence
Leadership Service
Board Member, St. John Center, Louisville, KY
Professional Development
- Cornell University, Certificate in Pharmaceutical Management
- San Diego State University, Advanced Certificate in Regulatory Science
Timeline
Biopharma Segment Manager
IMCD Group
01.2025 - Current
Director of Sales, North America
Procelys by Lesaffre
01.2023 - 12.2025
Global Market Manager, Biopharma
Roquette
01.2021 - 12.2023
National Account Manager, Cell Nutrition
FrieslandCampina Ingredients
01.2015 - 12.2021
Director of Technology & New Business Development
Marcor Development Corporation
01.2015 - 12.2015
National Account Manager, Biologicals
Marcor Development Corporation
01.2012 - 12.2015
M.S. - Molecular & Cellular Biochemistry
Loyola University Chicago
B.A. - Biology (Honors)
Lawrence University
Certificate - Pharmaceutical Management
Cornell University
Advanced Certificate - Regulatory Science
San Diego State University