Sara Garrard
Neptune Retail Solutions
Birmingham,AL
1
Certification
13
years of professional experience
Strategic General Merchandise Lead with expertise in health and beauty category management. Skilled in optimizing daily operations and enhancing team performance through effective project leadership. Proven ability to develop collaborative environments that align with organizational goals and boost operational efficiency in fast-paced retail settings.
Work History
GM/HBC Lead
2 Months- Led project road mapping initiatives with product teams and advertisers, such as P&G, to diagnose issues and enhance operational efficiency.
- Diagnosed and resolved recurring backend system ingestion issues and inconsistencies.
- Spearheaded automation initiatives for digital offers significantly enhancing operational efficiency reducing processing time by 50% week-over-week.
- Facilitate collaboration with sales teams to align client objectives with advertiser initiatives while ensuring adherence to campaign guidelines.
- Oversee budget management, ensuring alignment with organizational financial goals.
- Work closely with clients to troubleshoot issues and deliver rapid, effective solutions
Digital Campaign Manager
3 Years 10 Months- Developed and executed comprehensive digital marketing campaigns to enhance brand visibility.
- Reduced ad spend waste by consistently optimizing budgets across various channels and platforms.
- Implemented tracking systems to monitor campaign performance, ensuring accurate reporting and analysis.
- Analyzed campaign performance metrics to optimize strategies and improve ROI on digital initiatives.
- Managed budget allocations for digital projects, ensuring cost-effective solutions without compromising quality or impact.
- Collaborated with creative teams to design visually appealing ad creatives for targeted audiences.
Junior Traffic Coordinator
1 Year 5 Months- Generated daily reports for analysis
- Monitored campaign ad tags and submitted requests
- Coordinated ad tag requests and creative delivery with offshore team, addressing inquiries promptly
- Communicated with field teams regarding campaign details, such as landing page URLs Creatives, and tag rotations
- Communicated with field teams regarding campaign details, such as landing page URLs Creatives, and tag rotations
- Led cross-functional teams in the execution of traffic management strategies, enhancing operational performance.
- Streamlined communication processes between departments, reducing delays in project timelines.
Bartender & Server
1 Year 11 Months- Managed inventory levels, ensuring availability of drinks and supplies.
- Maintained cleanliness and organization of bar area to meet health regulations.
- Collaborated with kitchen staff to pair food items with beverage selections.
- Implemented efficient workflows during peak hours to improve service speed.
- Served high customer volumes during special events, nights, and weekends.
- Managed cash handling duties responsibly, ensuring accurate accounting at the end of each shift.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
Marketing Business Development Analyst
7 Months- Analyzed market trends to identify growth opportunities and inform strategic decisions.
- Utilized Zoho CRM daily to effectively organize and track leads, contacts, and accounts.
- Interviewed doctors to assess satisfaction with current Electronic Medical Records systems, gathering insights for product improvements
Deck Server
6 Years 4 Months- Managed food and beverage orders efficiently, ensuring timely delivery to guests.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
- Trained new servers on menu items, proper service techniques, and club protocols.
- Maintained knowledge of current inventory, restocked merchandise, and generated server reports for efficient operations
- Delivered exceptional customer service to enhance guest experience and satisfaction.
Education
Bachelor of Science - Marketing
- 3.59 GPA
- Honoree of Presidential Honors Spring 2020
- Dean's List Fall 2018
- Relevant Coursework: Integrated Marketing Communications, Social Media in Marketing, Market Research & Professional Selling
Skills
Marketing and Advertising
Campaign optimization
Data analysis
Account management
Client relations
Microsoft Office proficiency
Problem resolution
Deadline oriented
Efficient multitasker
Time management
Verbal and written communication
Interpersonal skills
Team player
Certification
- Hootsuite Training - Fall 2019
- Google Analytics Certification - 2021
Timeline
GM/HBC Lead
Neptune Retail Solutions
06.2026 - CurrentRead More
Digital Campaign Manager
Neptune Retail Solutions
08.2022 - 06.2026Read More
Junior Traffic Coordinator
Martin Retail Group
03.2021 - 08.2022Read More
Marketing Business Development Analyst
OpenSky Health, LLC
11.2019 - 06.2020Read More
Bartender & Server
Slice Pizza & Brewhouse
10.2018 - 09.2020Read More
Deck Server
Inverness Country Club
05.2013 - 09.2019Read More
University of Alabama At Birmingham
Bachelor of Science from Marketing
Read More