Sara Hassan

- Cosentino/Cosentino is a global, family-owned Spanish multinational corporation and the world leader in producing and distributing sustainable surfaces for architecture and Design. Headquartered in Almería, Spain, the company drives $1.61 billion in annual revenue and operates an expansive commercial network spanning 110+ countries.

- Cosentino- Cosentino City Center/Cosentino City Showrooms are hyper-interactive, multi-million-dollar physical hubs explicitly built in major Design capitals to serve as project-curation laboratories for elite Architecture and Design (A&D) professionals, custom builders, and commercial developers.

• Engineered and executed a regional sales strategy that exceeded revenue targets by 36% YTD, ranking the center and the City center among top national performers, wrapped up a challenging 2025 year up 20% for the City Individual & 7% for the Center.
• Drove high-yield commercial revenue through strategic partnerships with architecture and design network, elite builders, fabricators, and contractors.
• Managed a cross-functional team of sales managers and specialists, establishing metrics to boost cross-sale conversions.
• Achieved 100% of annual performance metrics, including center sales, individual volume, community events, and operational milestones.
• Engaged key stakeholders through 100+ events per year, including executive presentations and design reviews for Cosentino global brands like Silestone, Eclos, and Dekton.
• Leveraged Salesforce CRM to analyze sales funnels and forecast quarterly market demand for effective key account management.
• Led launch of Richmond City Center from inception, establishing operations, logistics, and local brand presence.
• Revived hundreds of dormant B2B accounts, re-engaging decision-makers to restore high-volume revenue streams.
• Conducted targeted face-to-face visits outside the showroom to manage key customers, build relationships with premium residential interior designers, architects, and custom builders, drive sales and accounts engagement.
• Managed complex projects (commercial to high-end custom residential) via Salesforce, tracking high-quality leads from initial opportunity and specification through to bidding and completion.
• Managed national account relationships with key retailers, ensuring effective communication and service delivery with Costco, Ikea, Lowe's, and B2B trade partnerships with fabricators and K&B dealers.
• Acted as official brand representative to drive specification through industry bodies (AIA, ASID, IFDA, HBAR); negotiated co-branded marketing events with global luxury brands (Miele, Andreu World, Naturtex, Gancebo).
• Developed and trained a high-performing team to manage all operational duties and diverse market segments, providing coaching to address challenges.
• Ensured compliance with industry regulations and company policies.
• Coordinated monthly budgets and managed profit and loss to consistently meet margin targets.
• Evaluated job performances of team members regularly through feedback sessions.

• Monitored key performance metrics of sales teams and designers, identified challenges, created solutions, and coached individuals to overcome obstacles; resulting in many designers, including new hires, achieving Million Dollar writer status for the first time.
• Consistently exceeding sales budget/goals resulting in increased margins, great P&L, and revenues every year.
• Maintained the top-ranked showroom in the district in sales and KPI growth despite the twist in the market patterns and behaviors.
• Developed long-range strategic plans and short-term tactical initiatives focused on achieving profitability goals.
• Identified and developed talents within the team through focused training and recruitment.
• Trained team on CRM software, leading to consistent performance above Mendoza lines in Salesforce, while coaching best practices to expand clientele base and enhance client service.
• Led the Visual Merchandiser team, ensuring that the team’s vision and execution is aligned with the company’s direction, ensuring new launches are smooth and executed in a timely manner, aiding in the achievement of our goals.
• Analyzes sales pipelines and trends with senior management to forecast weekly/monthly & quarterly sales quotas.
• Demonstrated skill in conflict resolution specifically when it comes to resolving client concerns aiming to maintain and grow our client’s database and reaching an effective solution to gain return business.
• Managed inventory levels to maintain zero variance across all products during management.

- The Address Boulevard Hotel /The Address Fountain /Dubai Project Value: $211 MM The Address is a five-star Hotel portfolio of EMAAR hospitality group. It is 370 meters high, the second tallest building in Downtown Dubai and another sterling addition to Dubai’s skyline.

-Manzil Hotel/ Old Downtown / Dubai Project Value: $90 MM Manzil Downtown Dubai is a four-star hotel managed by Vida Hotels and a portfolio of EMAAR Hospitality Group. It has 197 intricately designed rooms and suites, a distinctive collection of restaurants, lounges, and Business hubs.

• Led project ID package from design development through site coordination to delivery and handover phases.
• Led HBA meetings with stakeholders to discuss project progress and align on objectives. with all involved parties.
• Coordinated all project parties, including clients, project management team, architects, consultants, contractors, and sub-contractors, to streamline communication and project flow.
• Maintained superior Quality Control through site Mockups.
• Collaborated with vendors and suppliers to verify specifications met hotel functionality and design requirements.
• Review all RFIs, shop drawings, and samples submitted by various consultants within the time constraints, ensuring that the designs are brand compliant and on strategy for all areas of existing and updated regulations /authorities.
• Supervising/inspecting all site work/Mockups raised by movement contractors.
• Inspect the model room’s interior architecture and FFE package before value engineering alternatives.
• Work with client’s representatives to implement Brand strategy and standards in new development projects through concept and schematic design, design development, construction, and pre-opening phases.

• Total Projects Value $ 63 MM
• Managed professional fee and expense budgets for all proposals, ensuring alignment with project financial goals.
• Participated in value engineering process, ensuring adherence to budget constraints for renovation and new development projects.
• Assessed performance of qualified interior design and landscape consultants while identifying new candidates for the consultant resource list to enhance project quality.
• Liaised with client representatives to present briefs and review design standards.
• Review and comment on all shop drawings related to interior design drawings and specifications submitted by various consultants within the time constraints, ensuring that the designs are brand compliant and on strategy for all areas of existing and updated regulations/authorities.
• Capital Bay Twin Tower/Business Bay/ Dubai Capital Bay is a 98-meter-long high-end building in Dubai’s Business District; it offers a mix of studios, and one, two, and three-bedroom room apartments.

• Chaired meetings with clients and consultants to discuss and refine design modifications and additions.
• Led team members and streamlined team procedures and processes to enhance project execution.
• Coordinates with different engineering design consultants (electrical, Plumbing, sanitary, and structural).
• Coordinated with engineers and developers to design plant layouts, drawing and sketching equipment installation locations for amplifiers, power supplies, and cables.
• Coordinated with execution manager and team members to ensure project alignment and efficiency.
• Conducted on-site follow-up to ensure quality standards were met during project implementation.

• Developed interior styling concepts, advising on selection of room fittings, fabrics, and lighting to enhance overall design.
• Created detailed architectural drawings to guide construction and design processes.
• Preparation of elevations & interior designs for shops & stores.
• Managed projects from design to completion, ensuring timely delivery of final packages.
• Developed landscape design plans for various projects.
• Preparation of Interior & Exterior Sketches, existing & proposal situations.
• Producing Specifications & Architectural details.
• Constant awareness of supplier and market stock.