Sara Hoadley
Bethlehem
Summary
Dynamic marketing professional with a proven track record at Quakertown Farmers Market, excelling in event planning and brand promotion. Skilled in advertising design and public speaking, I successfully created engaging family-oriented events, enhancing shopper retention and driving community engagement. Passionate about fostering team leadership and delivering exceptional customer experiences.
Overview
17
17
years of professional experience
Work History
DIRECTOR OF PROMOTIONS & EVENTS
QUAKERTOWN FARMERS MARKET
Quakertown
06.2016 - Current
- Create family-oriented events to engage new shoppers and retain existing shoppers.
- Oversee and coordinate event volunteers and staff
- Designed creative advertising materials, including print ads, radio scripts, and television commercials.
Created eye-catching flyers to support marketing campaigns.
Authored compelling content tailored for diverse platforms to maximize outreach. - Conducted public speaking engagements for commercial advertising and interviews.
Developed effective communication strategies for successful public interactions. - Executed event booth design and coordination to represent Market at business and community events
KEY HOLDER
JUST BORN INC. PEEPS & COMPANY
Center Valley
01.2015 - 06.2016
- Guided new staff through training protocols and best practices
- Executed events incorporating PEEPS Cookbook to drive sales
- Created visually striking window displays and engaging in-store promotions.
- Achieved sales targets by effectively upselling products.
- Assisted in inventory management, including receiving and restocking merchandise.
- Monitored cash handling procedures to ensure accuracy during transactions.
- Managed key holder responsibilities such as opening and closing the store, setting alarms.
KEY HOLDER
KAY JEWELERS
Bethlehem
01.2014 - 01.2015
- Onboarding new personnel
- Achieved sales objectives by effectively upselling jewelry promotions.
- Managed daily store operations and ensured compliance with company policies.
- Assisted in inventory management, including receiving and restocking merchandise.
- Collaborated with management to implement promotional displays and seasonal changes.
- Resolved customer inquiries and complaints promptly to enhance shopping experience.
- Managed key holder responsibilities such as opening and closing the store, setting alarms.
- Provided customer service including cashiering, merchandising and restocking shelves.
- Replenished merchandise displays throughout the store as needed.
MARKETING SHIFT MANAGER/FOOD & BEVERAGE MANAGER
SANDS CASINO & RESORT
Bethlehem
01.2009 - 08.2013
- Managed Motor Coach Department alongside My Sands Promotion Desk initiatives
- Worked alongside staff to drive engagement for weekly and monthly promotions
- Facilitated interviews and trained new staff members
- Transitioned back to casino in role of Food & Beverage Manager
- Coached employees on interactions with customers to drive exceptional service.
- Provided coaching and guidance to team members when necessary to improve performance.
- Responded quickly and effectively to emergency situations as they arose.
Education
ASSOCIATES DEGREE - HOSPITALITY & TOURISM MANAGEMENT
LEHIGH VALLEY COLLEGE
Center Valley, PA10-2005
Skills
- Critical thinking skills
- Brand promotion strategy
- Advertising
- Social media marketing
- Media relations
- Event planning
- Public speaking
- Advertising design
- Volunteer coordination
- Customer relationship management
- Visual merchandising
- Sales achievement
- Team leadership
- Problem solving
- Conflict resolution
- Employee training
- Staff management
References
References available upon request.
Timeline
DIRECTOR OF PROMOTIONS & EVENTS
QUAKERTOWN FARMERS MARKET
06.2016 - Current
KEY HOLDER
JUST BORN INC. PEEPS & COMPANY
01.2015 - 06.2016
KEY HOLDER
KAY JEWELERS
01.2014 - 01.2015
MARKETING SHIFT MANAGER/FOOD & BEVERAGE MANAGER
SANDS CASINO & RESORT
01.2009 - 08.2013
ASSOCIATES DEGREE - HOSPITALITY & TOURISM MANAGEMENT
LEHIGH VALLEY COLLEGE