Sara Mitran

• Support market validation, needfinding, business model (incl. business model canvas), JTBD identification, MVP, KPI definition, TAM, product strategy, customer development, distribution channels, and pricing strategy.
• Evaluated startups for viability, team, business concept for admission into incubators

Accomplishments:.

• Mentored up to 10 companies per year, one mentee acquired so far, one received significant in-kind gift in the form of instrumentation, one was funded by Shark Tank twice, all still in business.
• Helped select companies to the incubators and to win awards at the end of the program.

• Identify market pain points and customer needs to test design concept, influence product vision and product strategy.
• Conduct market assessments, competitive intelligence, market validation and SWOT analysis

Accomplishments:.

• Secured constant flow of business and product strategy consulting engagements during a recession/pandemic.

• Led voice of the customer (VoC) research, market requirements document development, opportunity scoring, backlog grooming, and buyer persona development projects.
• Obtained deep understanding on challenges to increase sales or reduce churn from existing products and to drive new solutions development based on customer and end-user insights.
• Led use case, epic, development, customer needs identification, customer requirement collection (MRDs, PRDs), product specifications, as well a business model and price setting.
• Collaborated with internal and external partners including engineering, marketing, finance, among others

Accomplishments:.

• Developed 6 internal processes to improve productivity.
• Reduced employee turnover by 80%.
• Reduced external costs by 100% by implementing Zintro to secure experts for KOL interviews.
• Improved KOL perception by ensuring deliverable of per-diem within 24 hours.
• Completed up to 9 projects every 8-10 weeks.
• 90% Closing rate with little time to focus on sales.
• Completed 90% projects on time and on budget.
• Increased business unit revenue by securing external vendor for primary research.
• Collaborated with sales executive to launch strategic account planning to increase customer lifetime value.

• Developed positioning, messaging and marketing strategy (social media and event marketing).
• Collaborated with Slovakia engineering team

Accomplishments:.

• Closed a $500K contract with contractor for Veterans with PTSD.
• Validated product concept and identified product/service gaps.
• Influenced development of flagship digital product, product line extension and product demo.
• Built sales and marketing infrastructure to support flagship product launch and company growth.