Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
7c
Sara Ridlon

Sara Ridlon

Scarborough

Summary

Results-driven and innovative leader with a proven track record in driving digital initiatives across international projects from concept to execution. Adept at leveraging technology to streamline operations, optimize performance, and deliver measurable outcomes. Skilled in building strong relationships, facilitating cross-functional collaboration, and implementing best practices to achieve strategic goals. Specializes in leading change, managing complex workflows, and delivering cutting-edge solutions that enhance efficiency and drive business growth.

Overview

16
16
years of professional experience

Work History

Director, Commercial Technical Product Management

IDEXX
11.2022 - Current
  • Lead the strategic development and optimization of the enterprise Salesforce.com platform
  • Define and execute the product roadmap, prioritizing key features, enhancements, and system integration to enhance operational efficiency, improve customer experience , and accelerate growth
  • Proactively identify and mitigate risks within Commercial IT projects, developing robust contingency plans to ensure seamless execution and minimize disruptions during the implementation phase
  • Cultivate strong vendor relationships to leverage external expertise, ensuring partnerships that support the platform's continuous innovation and scalability
  • Guide cross-functional teams through the end-to-end product lifecycle, ensuring alignment with business goals, timely delivery, and strict adherence to budgetary constraints
  • Collaborate with Product Owners and key stakeholders to gain a comprehensive understanding of business objectives, enabling the design of transformative solutions that meet both current needs and future demands
  • Drive resource strategy and planning to support the ongoing growth and optimization of the Salesforce platform, ensuring the right talent and tools are in place to achieve long-term success
  • Support the Commercial and Marketing IT VP by preparing strategic content and presentations for Executive Steering Committee meetings, providing clear insights into progress, risks, and opportunities for change
  • Developed high-performing teams by providing mentorship, guidance and opportunities for growth

Assoc Director, Commercial & Marketing IT Program

IDEXX
07.2019 - 11.2022
  • Developed and executed frameworks for evaluating program effectiveness, identifying areas for improvement through lessons learned, best practices, and resource optimization
  • Provided strategic oversight and operational leadership for a portfolio of projects valued at $7.2 million, including key initiatives such as Salesforce.com, Marketing Cloud, Online Ordering, Marketing Programs, eProcurement, and Customer Portals
  • Collaborated with Senior Leadership in Commercial and IT to identify and address capacity, sourcing, and technology gaps, ensuring alignment with organizational goals
  • Coordinated and led Commercial & Marketing Steering Committee meetings, fostering collaboration and decision-making across teams.
  • Developed department leaders and management staff for specific projects and ongoing operational needs
  • Collaborated with and managed consulting firms to ensure the successful delivery of IT projects supporting Customer Support and Online Ordering

Senior Manager, Commercial Technology

IDEXX
10.2016 - 07.2019
  • Managed multiple, large-scale projects as the International Delivery Lead including Sales Cloud, Service Cloud and Field Service Lightning
  • Guided and influenced Product Owners through the entire process, from defining business requirements to determining the most effective solutions, ensuring alignment with organizational goals
  • Spearheaded training initiatives and change management strategies to successfully deploy Salesforce.com Sales Cloud across the EU
  • Led efforts around development, deployments, governance, and organizational alignment using agile methodology across business and IT stakeholders
  • Built and fostered a strong, collaborative team of IT and Salesforce.com experts, driving innovation and continuous improvement

Technology Manager - Business Systems and Integration

Accenture
11.2014 - 10.2016
  • Project Roles: Functional Lead - SMA Applications (Biogen), United Kingdom & Ireland Deployment Lead (Roche), North America Deployment Lead (Roche), Senior Change Lead (Alcon)
  • Designed and implemented global CRM strategies and roadmaps leveraging Salesforce.com and Veeva, employing industry best-practices
  • Responsible for harmonizing global business processes and technology enablement for field and service
  • Developed and maintained project plans, consisting of milestones, checkpoints, and deliverables
  • Provided best practices and thoughtful adoption strategies to increase client understanding through training and change management
  • Managed the functional components of Salesforce.com projects: developing requirements and designing prototypes, testing & training strategies
  • Built and maintained strong client relationships by working cross-functionally and understanding business constraints and needs

CRM Applications Manager

Novartis
11.2011 - 11.2014
  • Responsible for application life cycle management: project planning, design, development and support of all global Salesforce.com applications
  • Assessed current sales and marketing capabilities against future objectives and formulated strategies to improve current processes
  • Managed development team and Accenture while ensuring quality products and services were delivered on time to internal customers
  • Collaborated with subject matter experts to inspect, measure and support business need
  • Developed and implemented Salesforce.com training and development plans for all End Users

Sales Operations Specialist

Salary.com/IBM
Waltham , MA
03.2009 - 11.2011

Education

Bachelor of Arts - Social Psychology

University of Vermont
Burlington, VT
05-2008

Skills

  • Process Implementation
  • Team Leadership
  • Project Planning and Development
  • Strategic Partnerships
  • Resource Planning
  • Cross-functional collaboration
  • People Development
  • Presentation Planning
  • Roadmap Development
  • Operational Efficiency

Accomplishments

  • IDEXX Innovation Days Winner (2018, 2019, 2020)
  • Salesforce.com Dreamforce Presenter (2018, 2019)
  • Roche Autonomy and Speed Award - Onshore (2015)
  • Novartis Operational Excellence Silver Award - Global Tender Tool (November 2014)
  • Novartis Operational Excellence Silver Award - Customer Case Management (September 2014)
  • Kenexa Compensation Sales All-Star Award (February 2011)

Timeline

Director, Commercial Technical Product Management

IDEXX
11.2022 - Current

Assoc Director, Commercial & Marketing IT Program

IDEXX
07.2019 - 11.2022

Senior Manager, Commercial Technology

IDEXX
10.2016 - 07.2019

Technology Manager - Business Systems and Integration

Accenture
11.2014 - 10.2016

CRM Applications Manager

Novartis
11.2011 - 11.2014

Sales Operations Specialist

Salary.com/IBM
03.2009 - 11.2011

Bachelor of Arts - Social Psychology

University of Vermont

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Sara Ridlon