Sarah Aubuchon
Fenton
Summary
Creative and detail-driven visual merchandising professional with 15+ years of experience shaping high-impact store environments that elevate brand identity and drive customer engagement. Known for developing elevated visual concepts, executing floor sets, and optimizing product placement to increase conversion and build compelling customer journeys. Strong collaborator skilled in partnering with cross-functional teams to enhance store presentation, improve sell-through, and uphold brand standards. Passionate about blending art and strategy to influence buying behavior and create memorable retail experiences.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Assistant Store Manager
Everything But Water
02.2025 - Current
- Lead visual merchandising execution for a luxury swim and resortwear brand, ensuring displays reflect seasonal stories, color flows, and high-end brand standards.
- Partner with the store manager to plan and implement floor moves, ensuring product placement increases visibility and conversion.
- Develop associates' visual awareness through on-floor coaching and presentation expectations.
- Achieved a 3% improvement in conversion, and a 25% increase in dollars per transaction by improving product storytelling and customer engagement.
Warranty Specialist
Carol House Furniture
02.2023 - 09.2024
- Supported brand image by ensuring accurate product knowledge and visually appropriate resolutions for furniture warranty concerns.
- Strengthened customer trust and satisfaction through positive Google reviews, excellent product presentation insights, and technical support
- Collaborated with internal teams to determine product wear, quality issues, and visual standards for replacements and repairs.
- Processed warranty claims efficiently, ensuring timely resolution for customers.
Store Manager
Soma Intimates Chicos FAS
08.2021 - 01.2023
- Executed corporate visual directives, seasonal floorsets, mannequin styling, and presentation standards to drive traffic and increase conversion.
- Analyzed sales performance and adjusted product placement to improve the visibility of high-margin categories and slow-moving SKUs.
- Trained the team on visual standards, presentation consistency, and brand-appropriate styling.
- Oversaw daily store operations, ensuring efficient workflow and optimal customer service.
Sales Manager
David's Bridal
01.2021 - 08.2021
- Enhanced presentation of gowns, accessories, and fitting rooms to improve customer flow and product interaction.
- Represented the brand at trade shows, contributing to visual display setups and product showcasing.
- Led sales team to exceed monthly targets through effective coaching and performance management.
Retail Store Manager
Ann Taylor
08.2012 - 12.2020
- Directed all store visuals, ensuring window displays, mannequins, and merchandise arrangements aligned with the corporate brand vision.
- Led the implementation of seasonal launches and styling guidelines, increasing customer engagement and sales.
- Oversaw floor planning, fixture management, and merchandising adjustments based on inventory and sales trends.
- Developed sales strategies that increased overall store revenue through targeted promotions and merchandising efforts.
Education
High School Diploma -
Webster Groves High School
St Louis, MOSkills
- Visual merchandising expertise
- Customer experience
- Retail operations
- Brand consistency management
- Attention to detail
- Customer engagement through storytelling
- Team development
- Strategic inventory placement
- KPI analysis
- Process Improvement & Problem Solving
Certification
- Bra Fit Specialist, Soma Intimates
- Made-to-Measure, David's Bridal
Languages
Spanish
Limited Working
Timeline
Assistant Store Manager
Everything But Water
02.2025 - Current
Warranty Specialist
Carol House Furniture
02.2023 - 09.2024
Store Manager
Soma Intimates Chicos FAS
08.2021 - 01.2023
Sales Manager
David's Bridal
01.2021 - 08.2021
Retail Store Manager
Ann Taylor
08.2012 - 12.2020
High School Diploma -
Webster Groves High School