Sarah Butler
Alexandria,Virginia
Summary
Dynamic Business Development Manager with a proven track record in strategic business planning and stakeholder management. Successfully led national initiatives to enhance patient pathways, achieving significant market growth. Adept at cross-function collaboration and innovative problem-solving, fostering partnerships that drive sustainable healthcare solutions.
Overview
23
23
years of professional experience
Work History
Business Development Manager, Cytosponge and Barrx
Medtronic Limited
11.2021 - 01.2024
- Contributed to strategic planning of Medtronic's Endoscopy Operating Unit as part of UK&I Leadership Team
- Managed growth and protection of UK and Ireland market share.
- Devised market strategies to promote new technology, aligning with UK&I and EMEA objectives
- Led commercial partnership with NHS England, University of Cambridge, and digital pathology provider
- Delivered foundational training to Medtronic team and 60+ nurses across England and Wales. Organised Train-the-Trainer workshops for 30+ nurses to enhance service sustainability.
- Raised awareness of Barrett's Oesophagus by partnering with both local and national GI organisations.
- Engaged in a national symposium panel discussion to showcase pilot outcomes.
- Actively engaged with Global Lead to highlight essential requirements of the UK&I team and counteract competitor initiatives.
- Collaborated with UK&I and Global Legal Teams to prevent intellectual property infringement.
- Managed monitoring of quality concerns, engaged Global R&D team, EU and UK&I regulatory teams
- Organised virtual seminars to enhance mental health and stress reduction strategies within UK&I team.
Therapy Development Specialist
Medtronic UK
03.2021 - 11.2021
- Coordinated training and commercial implementation of a national pilot to optimise Endoscopy referral during COVID.
- Established clinics across England to accelerated patient access to early diagnosis and treatment as part of the pilot
- Managed and delivered procedural training to nurses and clinicians nationwide.
- Organised a clinical webinar series engaging national and international delegates in discussions on cutting-edge patient pathway redesign.
- Created a network of Centres of Excellence
- Developed peer to peer network of regional key opinion leaders
- Cultivated strong relationships with senior stakeholders across Cancer Alliances, NHS Trusts and Programme Managers at NHS England.
- Partnered with the sales team to drive the adoption of innovative technology and service expansion.
Senior Account Manager
Medtronic UK
02.2016 - 03.2021
- Provided clinical support to centres performing Radiofrequency Ablation (RFA) for Barrett's Oesophagus
- Forged collaborative partnerships with clinical staff, ensuring trust, accountability and effective communication.
- Leveraged business knowledge to pinpoint opportunities for bolstering and expanding operations.
- Facilitated funding approvals through partnerships with Trusts, ensuring the growth of RFA services and repatriation of a service to Wales
- Promoted early referral and treatment of Barrett's patients at regional tertiary centre.
- Created Consultant Peer to Peer network, connecting RFA centres across South, South West and Wales.
- Organised regional training sessions for Endoscopy nurses to enhance clinical knowledge and collaboration.
- Chosen as 'Team Tiger' to spearhead the inclusion of biodegradable biliary device into the UK&I portfolio.
Senior Sales Specialist
Medtronic UK (legacy Covidien)
10.2008 - 02.2016
- Promoted Hernia products across large UK territory; included Central England, North Wales, and East Anglia
- Leveraged account planning skills, territorial sales insights, market knowledge, and business expertise to optimise activity prioritisation
- Developed strategies leveraging local expertise to enhance product acceptance and increase revenue streams
- Developed business cases to secure funding from hospital management for product adoption
- Optimised collaborative efforts within various divisions, focusing on portfolio enhancement and branding
- Assessed training needs of strategically important customers and scheduled local programmes tailored to customer requirements
- Led Peer to Peer educational and networking events to promote new clinical services for better patient outcomes and sustainable growth
- Engaged in National and Regional Congresses
- Assisted regional and national teams with clinical support and advice
- Consistently provided exceptional customer service and support
Sales Specialist
Medtronic UK (legacy Covidien)
02.2005 - 10.2008
- Reviewed annual and fiscal reports from hospital trusts to determine strategic focus areas and priorities
- Proposed cost improvement opportunities to hospital management and clinicians
- Directed complex project involving 33 theatres, 85 Consultant surgeons, and over 150 theatre staff
- Managed product adoption and change through structured project workflows.
- Delivered real term cost savings and full portfolio of product
- Presented project approach and key strategies to Global Team during European conference in Turkey
- Coordinated and executed educational programs for theatre personnel.
- Collaborated with clinicians to deliver comprehensive suture training to 80 Junior Doctors rotating through a leading Emergency Department.
Senior Staff Nurse
Birmingham Children's Hospital
04.2001 - 02.2005
- Cared for critically ill children admitted to Paediatric Intensive Care (PICU); provided nursing expertise to children and neonates post-operatively or following emergency admission
- Fully ventilated patients requiring maximum life support and advanced nursing care
- Collaborated with multi-disciplinary team to deliver comprehensive, evidence-driven care.
- Deputised for senior nursing staff and oversaw care and management of 10 critically ill patients.
- Facilitated training and development of new PICU staff.
Education
Post Graduate Course in Paediatric Intensive Care Nursing -
The University of Central England
Birmingham, UK01.2002
Bachelor of Nursing with Honours -
The University of Nottingham
Nottingham, UK01.2000
Nursing and Midwifery Council Registered Nurse (Paediatrics) -
01.2000
Skills
- Networking and Stakeholder Management
- Market Analysis
- Strategic Business planning
- Revenue Forecasting
- Innovative Problem Solving
- Project Management
- Presentation skills and Public Speaking
- Cross-function collaboration
Affiliations
I enjoy short and long distance triathlon having participated in Ironman and Challenge events in both the UK and Europe. I have also completed the London Marathon, cycled from London to Brighton, Paris and Amsterdam and been part of a team to swim The English Channel. I am a committee member of the British Embassy Support Association, a non-profit organisation that supports families of British service personnel posted in the US. The coffee mornings are a welcome outlet for all the cakes, biscuits and sourdough breads I enjoy baking!
Accomplishments
- Scrum Master (2025)
- Mental Health First Aider (2023)
- Menopause Champion training (2023)
- UK Winner of a Competition to attend inaugural World Hernia Conference in Milan (2015)
- Hernia Sales Person of the Year (2014)
- Winner’s Circle Award (2010)
- Permacol™ Sales Person of the Year (2010)
- Paediatric Advance Life Support (2001-2003)
- Critical Care Pathway (60 Credits) University of Central England
- Counselling Basic Skills Course (2003)
Languages
French
Professional
German
Elementary
Russian
Elementary
References
References available upon request.
Timeline
Business Development Manager, Cytosponge and Barrx
Medtronic Limited
11.2021 - 01.2024
Therapy Development Specialist
Medtronic UK
03.2021 - 11.2021
Senior Account Manager
Medtronic UK
02.2016 - 03.2021
Senior Sales Specialist
Medtronic UK (legacy Covidien)
10.2008 - 02.2016
Sales Specialist
Medtronic UK (legacy Covidien)
02.2005 - 10.2008
Senior Staff Nurse
Birmingham Children's Hospital
04.2001 - 02.2005
Post Graduate Course in Paediatric Intensive Care Nursing -
The University of Central England
Bachelor of Nursing with Honours -
The University of Nottingham
Nursing and Midwifery Council Registered Nurse (Paediatrics) -
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