Hi, I’m
SARAH DREW NOTESTINE
Indianapolis,IN
Summary
I am a seasoned, performance-driven marketing and advertising professional with proven and innate skills in communication, problem-solving, collaboration, strategic thinking, leadership, and idea generation who joyfully serves the people I work alongside.
Overview
16
years of professional experience
Work History
The Basement
Vice President, Communications and Client Services
01.2024 - Current
Job overview
- Lead two independent departments including the disciplines of Paid Media, Public Relations, Project Management and Client Services
- Increased Paid Media profitability by 14% YoY
- Identify opportunities to improve business process flows, project management and resource utilization which has historically contributed to an increase in client retention of over 10%
- Collaborate with senior management to develop strategic initiatives and long-term goals to drive business growth and margin
- Oversee the establishment and monitoring of 9 Key Performance Indicators which guide and inform decision-making for the business
- Create a refined integrated operating model to improve role and responsibility clarity, project efficiency and overarching integration amongst all departments
The Basement
Senior Director of Communications
03.2023 - 12.2023
Job overview
- Led communications department of 16 to ensure excellence in team organization, management, retention, product and delivery
- Strategically blended what was formally two departments (Strategic Communications & Media Insights and Technology) into one department to better align process, services and reporting
- Served as executive leadership representative for all media solutions
- Managed departmental expense budget of nearly $100,000
- Oversaw department who manages >$7.5M in paid media annually
- Tracked personnel and product satisfaction directly with clients to measure performance and inform department path
The Basement
Director of Client Services
08.2020 - 03.2023
Job overview
- Successfully blended what was previously two separate teams (Project Management and Account Service) into one to realize efficiencies, improve communication and ultimately better serve both internal and external partners
The Basement
Director of Account Services
05.2018 - 07.2020
Job overview
- Managed a team of 10+ who acted as the liaison between our clients and internal teams (Creative, PR and Media)
The Basement
Senior Account Executive
01.2015 - 04.2018
Job overview
- Owned the client relationship, communication, execution of flawless delivery, and budget for clients including Schlage, NCAA, Verizon (TCC Retailers), Transitions Optical, and more
Miller Brooks
Account Executive
08.2011 - 12.2014
Job overview
- Served as the primary contact managing budget, timelines and expectations appropriately for brands including Delta Faucet Company, Stanley Security, Rinnai America, Maytag Commercial Laundry, and Somerset CPAs
- Collaborated closely with agency's various departments including Creative, Interactive/Digital, PR and Media to create dynamic, integrative advertising and marketing solutions for brands in both B2B and B2C markets
- Lead development of integrative brand strategy to ensure deliverables are impactful both today and tomorrow
- Spearheaded all phases of website overhauls for both consumer and trade-facing sites
- Oversaw development of strategy and launch support for Stanley (Fortune 500 company) global growth initiative
- Participated in compiling RFP and pitching new business that resulted in winning AOR for new client
- Conducted full brand refinement processes which includes overseeing the redefining of the B2B and B2C facing marketing with a strong foundation in brand research (both internal and external)
Miller Brooks
Account Manager
06.2011 - 08.2011
Job overview
- Earned a promotion after just 3 months by quickly showing value and earning trust
- Researched and compiled competitive and prospective company information to prepare for new business pitches
Energy BBDO
Assistant Account Executive
07.2009 - 01.2011
Job overview
- Collaborated with creative and production teams in multiple B2C advertising projects including national print, radio and TV for Brands within the Bayer Consumer Care portfolio: One A Day Vitamins, Flintstones Vitamins, Citracal, Midol, Alka-Seltzer, Alka-Seltzer Plus, and Phillips'
- Participated in early strategic development for launch of new product within joint health category
- Structured production timelines and obtained all network and legal approvals to traffic ads on/before required ship date
- Led monitoring of competitors and tracked monthly market trends focusing on industry changes
- Participated in multiple quantitative and qualitative research projects targeting various consumer groups including moms, men/women 50+, the Hispanic population, and medical professionals.
Energy BBDO
Account Coordinator
09.2008 - 07.2009
Job overview
- Supported 16 people for 10 brands within the Bayer Consumer Care portfolio in account management responsibilities
- Maintained workplans, expense reports, calendars, weekly status reports, organizational charts, and contact sheets
- Coordinated team travel, catering, and meetings including creative and relevant dressing of meeting rooms
- Focuses included: Production, Event Planning, Premium MBA Ticket Sales, and Marketing
Education
DePauw University
BACHELOR OF ARTS IN COMMUNICATIONS AND EDUCATION (DOUBLE MAJOR)
Skills
- Leading People
- Business Acumen
- Strategic Planning
- Process Refinement
- Public Speaking
Affiliations
- Advisory Board Member to Versiti Blood Center
- National Society of Collegiate Scholars
- NCAA Division III Volleyball
- Alpha Phi Sorority
Timeline
Vice President, Communications and Client Services
The Basement
01.2024 - Current
Senior Director of Communications
The Basement
03.2023 - 12.2023
Director of Client Services
The Basement
08.2020 - 03.2023
Director of Account Services
The Basement
05.2018 - 07.2020
Senior Account Executive
The Basement
01.2015 - 04.2018
Account Executive
Miller Brooks
08.2011 - 12.2014
Account Manager
Miller Brooks
06.2011 - 08.2011
Assistant Account Executive
Energy BBDO
07.2009 - 01.2011
Account Coordinator
Energy BBDO
09.2008 - 07.2009
DePauw University
BACHELOR OF ARTS IN COMMUNICATIONS AND EDUCATION (DOUBLE MAJOR)
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