SARAH E. R. KEATING
New York,NY
Summary
Dynamic executive with extensive experience in mission-driven youth organizations, recognized for enhancing both youth and volunteer engagement through strategic innovation and effective change management. Successfully led transformative projects that showcased strong leadership and analytical capabilities, resulting in measurable growth. Culturally-sensitive and ethical professional with demonstrated success in developing and implementing inclusive, person-centric solutions. Expertise in leveraging market trends and cultivating cross-functional collaboration to drive outcomes.
Overview
27
27
years of professional experience
Work History
Vice President, Girl and Volunteer Experience
Girl Scouts of the USA
New York, NY
04.2018 - Current
- Strategized and implemented plans to transform and revitalize the Girl Scout experience, using emerging youth development research in equity, mental wellness, and social-emotional learning.
- Simplified the volunteer experience to enhance retention.
- As an Executive Management Team member, prioritized a customer-centered approach to drive retention for today's Girl Scouts and volunteers.
- Ensured thriving team by prioritizing inclusivity and equity amid pandemic changes.
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
- Provided oversight of all departments in order to ensure smooth operation of daily activities.
- Organized special projects such as Convention, Girl Scout Experience Box, and School Accelerator Pilot.
- Analyzed market trends to identify opportunities for growth within existing markets or new ones.
- Implemented strategic offerings for girls and volunteers to improve experiences, products, and services.
- Additional roles at GSUSA: Senior Director, Product Marketing - Partnerships and Membership; Senior Manager, Digital Content Strategy.
Director, Product Marketing
PlayMada Games
New York, NY
01.2017 - 01.2018
- Formulated email and social media marketing strategies to boost brand recognition.
- Created positioning statements, value propositions and messaging documents for high school educational technology products.
- Conducted market research to understand customer needs, preferences and behaviors in order to inform product development decisions.
- EdTech startup funded by BrainPOP
Director, K-12 Education Strategy
Scholastic
New York, NY
09.2001 - 01.2017
- Led national education agency and initiatives within global brand, Scholastic.
- Developed diversified, funder-supported education programs for K-12 students.
- Directed the vision and execution of upwards of 120 yearly programs, contributing to $27 million in earnings.
- Oversaw planning, budgeting, and program development.
- Managed creative staff of 35 employees.
- Additional roles at Scholastic: Editorial Director, Senior Project Manager, and Curriculum Developer
Founder
Beach Bag Books & Music
Outer Banks, NC
02.2005 - 02.2011
- Founded and managed beachside bookstore and youth camp.
Manager, Creative Services
Walt Disney Company
New York, NY
08.1999 - 09.2001
- Executed 3-5 large-scale, advertiser-supported events annually including multi-day experiences as Cool Summer Nights at Walt Disney World, FamilyFun Weekend at Snowmass, and the Holiday Lights Mall Tour
- Created engaging game content for children aged 6-14 across all Disney Publishing magazine titles
- Facilitated achievement of yearly $35 million in magazine ad sales.
Manager, Creative Production and Licensing
Putumayo World Music
New York, NY
08.1997 - 08.1999
- Coordinated yearly release of 16 world music albums, handling all production and licensing aspects including album mastering, production design, and A&R.
- Managed royalty payments for 300+ artists
- Launched Putumayo Kids
Education
Certificate - Leading Successful Change Intiatives
Harvard University
Cambridge, MA07-2022
M.ED. - Earth Science, Secondary Education
Pennsylvania State University
University Park, PA01.2021
Masters Program - Elementary Education
Columbia University Teacher's College
New York, NY05-2004
Bachelor of Music - Business & Management
Berklee College of Music
Boston, MA05-1997
Skills
- Organizational Change Management
- Strategic Innovation Development
- K-12 Educational Theory and Youth Development
- Strategic Problem Resolution
- Budget Planning Expertise
- Portfolio optimization
- Cross-functional team leadership, local and remote
- Market trends and analysis
- Analytics and Insights
Affiliations
- Girl Scout Volunteer (Troop Leader)
- World Science Festival Volunteer
- Space and earth science hobbiest
- Gamer (tabletop and video)
Accomplishments
- Entrepreneur
- Children's Author
- Cause Marketing Halo Award Gold and Silver Winner
- EdTech Magazine Finalist
Timeline
Vice President, Girl and Volunteer Experience
Girl Scouts of the USA
04.2018 - Current
Director, Product Marketing
PlayMada Games
01.2017 - 01.2018
Founder
Beach Bag Books & Music
02.2005 - 02.2011
Director, K-12 Education Strategy
Scholastic
09.2001 - 01.2017
Manager, Creative Services
Walt Disney Company
08.1999 - 09.2001
Manager, Creative Production and Licensing
Putumayo World Music
08.1997 - 08.1999
Certificate - Leading Successful Change Intiatives
Harvard University
M.ED. - Earth Science, Secondary Education
Pennsylvania State University
Masters Program - Elementary Education
Columbia University Teacher's College
Bachelor of Music - Business & Management
Berklee College of Music
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