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Sarah Danielson
Marketing And Communications Professional
Holland,MI
Summary
Dedicated marketing expert with a broad background in developing effective content and digital marketing approaches. Recognized for balancing creative flair with analytical skills, skilled in propelling brand development through captivating narratives and fostering community relationships. Committed to promoting health and wellness, with a strong history in community involvement and digital content production, ready to thrive in a role that involves content creation and marketing coordination.
Work History
Business Development and Guest Services Manager
Holland Aquatic Center
Holland, MI
07.2023 - 11.2023
- Developed comprehensive marketing initiatives, significantly enhancing brand recognition and engagement across digital platforms.
- Creatively led the center's social media presence, crafting content that boosted audience interaction and heightened community awareness.
- Collaborated with the interdisciplinary teams to launch innovative health and wellness programs, aligning with modern wellness trends.
Admissions Coordinator and Community Liaison
Resthaven
Holland, MI
05.2022 - 09.2023
- Leveraged CRM analytics to develop and refine marketing strategies, enhancing customer relations and service delivery. Managed the creation of diverse marketing materials, including copy, images, and emails, aligning with brand messaging and audience engagement goals.
- Cultivated lasting partnerships with local leaders and organizations, enhancing Resthaven's community engagement and network. Implemented strategic initiatives to strengthen brand presence and community relations.
- Instrumental in streamlining internal communication processes, ensuring effective coordination and collaboration across teams for marketing projects. This resulted in more efficient workflow and better-aligned marketing efforts.
Sales Counselor & Community Liaison
Samaritas Senior Living
Grand Rapids, MI
10.2017 - 05.2022
- Crafted a range of multimedia content, including video and social media posts, using digital marketing tools to effectively tell Samaritas' brand story, resulting in increased engagement and brand recognition across various platforms.
- Developed and presented multimedia materials to promote community resources and the Dementia Capable Care program, effectively raising awareness at seminars and local events.
- Built and nurtured strategic partnerships with key stakeholders and vendors, creating mutually beneficial relationships that supported and enriched Samaritas' marketing and outreach initiatives.
Education
Bachelor of Science - Health Services Administration, Information Technology
2014 - 2017
- Dean's List: Achieved for Fall and Spring Semesters, 2014-2017
Various Coursework - Elementary Education
2012 - 2014
Special Education, Emotional Impairments
Skills
Strong Analytical Skills for Data-Driven Decision Making
undefinedCertification
Dementia Capable Care Specialst, Crisis Prevention Institute - Credential ID DCC146830F
Software
Drupal
CRM Software
Hootsuite
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Mailchimp
Constant Contact
Microsoft 365
Google Workspace
Asana
Google Analytics
Adobe Premiere Pro
SEO Tools
Overview
7
7
years of professional experience
5
5
years of post-secondary education
1
1
Certificate
Volunteering
Administrative and Fieldwork Volunteer
Operation Blessing International Relief & Development Corp
May 2013 - Jul 2013 · 3 mos
Disaster and Humanitarian Relief
Interests
Deep-rooted interest in collaborative health and wellness practices, emphasizing integrative approaches co-created by patients and healthcare providers
Continual engagement with the latest digital content creation techniques and social media innovations
Dedicated involvement in community wellness and health promotion activities
Work Preference
Work Type
Full TimePart TimeWork Location
On-SiteRemoteHybridImportant To Me
Company CultureCareer advancementWork from home optionFlexible work hours401k matchPersonal development programsTimeline
Business Development and Guest Services Manager - Holland Aquatic Center
07.2023 - 11.2023
Admissions Coordinator and Community Liaison - Resthaven
05.2022 - 09.2023
Sales Counselor & Community Liaison - Samaritas Senior Living
10.2017 - 05.2022
Davenport University - Bachelor of Science, Health Services Administration, Information Technology
2014 - 2017
Hope College - Various Coursework, Elementary Education
2012 - 2014
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