Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Sarah Guenther Moore

Kansas City,KS

Summary

Experienced writer with a strong background in marketing and communications. Proven track record of managing successful campaigns that increase brand visibility and engage stakeholders. Passionate about creating impactful content and driving positive change.

Overview

8
8
years of professional experience

Work History

Marketing & Communications Manager

Girlstart
07.2022 - Current
    • Enhance program visibility and community engagement through strategic digital marketing efforts across social media, website content, PR outreach, advertising initiatives and email communications.
    • Collaborate with program and fundraising teams to create stories and campaigns that highlight the impact of STEM education on young girls.
    • Manage organization brand guidelines to ensure consistent and effective messaging.
    • Implement data-driven approach to optimize digital marketing campaigns, improving overall performance metrics.
    • Oversee and allocate marketing budget, ensuring optimal resource utilization and effective campaign execution.
    • Doubled the organization's Instagram followers over the past two years
    • Achieved a 25% increase in summer camp registration by optimizing outreach strategies.

Public Relations Coordinator

Craft Yarn Council
05.2017 - 07.2022
  • Implemented PR strategies to enhance the council's visibility across digital and traditional media, including placements in The Wall Street Journal, Associated Press, AARP Magazine, Dallas Morning News and more.
  • Drafted media pitches, press releases, marketing briefs and blog posts.
  • Collaborated with Sweet Tooth Hotel to present experiential and educational fiber art exhibit 'Intangible', garnering 30+ press hits.
  • Spearheaded 'Humans That Yarn' campaign to engage diverse audiences in fiber crafts, increasing community participation.
  • Co-created content series around fiber arts education on social media and website channels to drive consumer engagement with yarn crafts.
  • Hosted and produced engaging interviews and videos on Facebook and Instagram to promote yarn crafts.

Culture Editor

The Dentonite
10.2018 - 05.2019
  • Oversaw the publication 50+ stories focused on Denton culture
  • Supervised writers and interns, assigned stories and managed deadlines
  • Collaborated with writers to develop their ideas and enhance their writing skills
  • Edited stories for accuracy, AP Style compliance, grammatical precision and inclusion of diverse sources
  • Promoted diversity and inclusivity in culture coverage to represent the entire community

Student Writer

UNT News Department
06.2016 - 05.2017
  • Researched and interviewed sources for university news coverage.
  • Wrote 30+ news articles and feature stories.
  • Pitched news stories to local and regional media outlets.
  • Designed and distributed daily newsletters to the campus community, highlighting breaking university news.

Education

BA - Journalism - Public Relations

University of North Texas
Denton, TX
05-2017

Skills

  • AP Style
  • Content Creation
  • Copywriting and Proofreading
  • Deadline Management
  • Digital Marketing
  • Interviewing
  • Multimedia Storytelling
  • News and Feature Writing
  • Project Management
  • Strong Research Skills

Awards

  • Member of Kappa Tau Alpha, the national honor society that promotes scholarship in journalism and mass communication
  • Public Relations Outstanding Student 2017
  • Girl Scout Bronze, Silver and Gold awards

Timeline

Marketing & Communications Manager

Girlstart
07.2022 - Current

Culture Editor

The Dentonite
10.2018 - 05.2019

Public Relations Coordinator

Craft Yarn Council
05.2017 - 07.2022

Student Writer

UNT News Department
06.2016 - 05.2017

BA - Journalism - Public Relations

University of North Texas

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Sarah Guenther Moore