SARAH ISMAIL

Dow Tennis Classic

• Developed and executed marketing strategies, positioning the Dow Tennis Classic as a top regional event.
• Spearheaded cross-platform marketing initiatives, significantly boosting event visibility and ticket sales through targeted social media and email campaigns.
• Cultivated strategic media partnerships, negotiating mutually beneficial promotional opportunities that amplified event exposure and sponsor value.
• Managed and trained an intern on social media, email, and sponsorship campaigns.
• Directed communications regarding all campaigns within the tournament to ensure steady progress in every area was being executed.
• Collaborated closely with our title sponsor, Dow Chemical, to match the timing of media releases and communications.
• Main Touchpoint for all marketing efforts.
• Reached out to professional players for inquiries on social media posts and media advertisements.

Tournament Week

• Provides live score updates on our website, X (Twitter), Instagram, and on Google when searched.
• Collaborates closely with on-site photographers to release new pictures on media throughout each day.
• Providing day-by-day tournament news about matches and players on the tournament website
• In charge of soundboard during featured night matches on stadium court.

Greater Midland Tennis Center, Daily Responsibilities

• Holds a lead role in project coordination and execution throughout the tennis center.
• Sole marketing position in the building.
• Manages all social media outlets.
• Oversees Newsletter and Press Release efforts.
• Executes all photography, videography, and editing of media.
• Touchpoint for all Marketing and Communications
• Engages membership by being present during events, tournaments, and socials.

• Delivered tailored private lessons to clients, enhancing players' technical proficiency, confidence, and competitive edge.
• Led programming and classes for roughly 6 - 20 members of all capabilities and ages.
• Partnered with other coaches to streamline operations and enhance program offerings.
• Contributed to team-oriented culture, improving overall center effectiveness.
• Drove member engagement by promoting events and instruction, directly impacting program participation and center revenue growth.
• Imprinted on membership creating trust and increased participation throughout the center.
• Coached a USTA Women's 40+ team, leading them to the State Finals.

• Utilized analytical approach to assess customer medical needs.
• Leveraged biomechanical knowledge for optimal footwear recommendations.
• Fostered enduring customer relationships, enhancing store loyalty.
• Managed approximately 15 incoming calls from customers per day.