Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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SARAH ISMAIL

Midland,MI

Summary

Visionary Marketing Specialist with two years of experience in crafting and implementing robust marketing strategies, particularly in digital and social media channels. Demonstrates a strong ability to elevate brand presence and engage target audiences, enhancing overall community connections. Committed to driving forward-thinking marketing initiatives that align with organizational objectives.


LinkedIn URL: https://www.linkedin.com/in/sarahismail22/

Overview

3
3
years of professional experience

Work History

MARKETING & COMMUNICATIONS SPECIALIST

GREATER MIDLAND TENNIS CENTER
10.2023 - Current

Dow Tennis Classic

  • Developed and executed marketing strategies, positioning the Dow Tennis Classic as a top regional event.
  • Spearheaded cross-platform marketing initiatives, significantly boosting event visibility and ticket sales through targeted social media and email campaigns.
  • Cultivated strategic media partnerships, negotiating mutually beneficial promotional opportunities that amplified event exposure and sponsor value.
  • Managed and trained an intern on social media, email, and sponsorship campaigns.
  • Directed communications regarding all campaigns within the tournament to ensure steady progress in every area was being executed.
  • Collaborated closely with our title sponsor, Dow Chemical, to match the timing of media releases and communications.
  • Main Touchpoint for all marketing efforts.
  • Reached out to professional players for inquiries on social media posts and media advertisements.

Tournament Week

  • Provides live score updates on our website, X (Twitter), Instagram, and on Google when searched.
  • Collaborates closely with on-site photographers to release new pictures on media throughout each day.
  • Providing day-by-day tournament news about matches and players on the tournament website
  • In charge of soundboard during featured night matches on stadium court.

Greater Midland Tennis Center, Daily Responsibilities

  • Holds a lead role in project coordination and execution throughout the tennis center.
  • Sole marketing position in the building.
  • Manages all social media outlets.
  • Oversees Newsletter and Press Release efforts.
  • Executes all photography, videography, and editing of media.
  • Touchpoint for all Marketing and Communications
  • Engages membership by being present during events, tournaments, and socials.

Tennis Professional

GREATER MIDLAND TENNIS CENTER
01.2023 - 10.2023
  • Delivered tailored private lessons to clients, enhancing players' technical proficiency, confidence, and competitive edge.
  • Led programming and classes for roughly 6 - 20 members of all capabilities and ages.
  • Partnered with other coaches to streamline operations and enhance program offerings.
  • Contributed to team-oriented culture, improving overall center effectiveness.
  • Drove member engagement by promoting events and instruction, directly impacting program participation and center revenue growth.
  • Imprinted on membership creating trust and increased participation throughout the center.
  • Coached a USTA Women's 40+ team, leading them to the State Finals.

Footwear Specialist

Dicks Sporting Goods
08.2021 - 05.2022
  • Utilized analytical approach to assess customer medical needs.
  • Leveraged biomechanical knowledge for optimal footwear recommendations.
  • Fostered enduring customer relationships, enhancing store loyalty.
  • Managed approximately 15 incoming calls from customers per day.

Education

Bachelor of Arts - Communications

Saginaw Valley State University
Saginaw, MI
08.2022

Skills

  • Social Media Marketing
  • Thrives in Team Setting
  • Content Creation
  • Campaign Management
  • Problem Solving
  • Customer Engagement
  • Excellent Communication
  • Interpersonal Skills

Accomplishments

    Aug. 2018 - May 2021

  • Played for the Varsity Women's Soccer team at Saginaw Valley State University.
  • May 2016, May 2017

  • Two time, Division 1, Varsity Girls Tennis State Champion

Timeline

MARKETING & COMMUNICATIONS SPECIALIST

GREATER MIDLAND TENNIS CENTER
10.2023 - Current

Tennis Professional

GREATER MIDLAND TENNIS CENTER
01.2023 - 10.2023

Footwear Specialist

Dicks Sporting Goods
08.2021 - 05.2022

Bachelor of Arts - Communications

Saginaw Valley State University
SARAH ISMAIL