Sarah Kelly

• Develop and implement marketing and media strategies, utilizing insights gleaned from competitive and target analyses to boost market visibility, category positioning, and customer leads .
• Amplify effectiveness of business materials by elevating existing copy and implementing format and executional modifications to achieve strategic and impactful messaging.
• Maximize budgets and efficiency through creative strategy and negotiations.

Ex: For client Prairie School of Dance, negotiated 30% media rate reduction, as well as free added exposure valued at over 50% of entire marketing budget.

• Successfully catalyzed individuals, businesses, and organizations to support KCCF through donations and partnerships and consistently achieved fundraising goals via emotive and compelling communications (i.e., fundraising email blasts, personalized partnership letters, presentations, donor newsletters, etc.).
• Provided content and strategy directives to maximize communications’ effectiveness.

• Demonstrated strong organizational and time management skills while managing multiple projects.
• Proven ability to learn quickly and adapt to new situations.
• Self-motivated, with strong sense of personal responsibility.
• Worked effectively in fast-paced environments.

Managed numerous accounts, both international (e.g Singapore Tourism, Jet Airways) and domestic (e.g Supercuts, Remington products, Solo Cups, Gateway Computers); oversaw associates’ project sand workload, and cultivated them for rotation and promotion.

• Attended conference of Singapore Tourism’s global network of advertising and PR agency partners as US media representative and provided US perspective and marketing strategies for tourism goals to both Singapore’s marketing team and their international media partners.
• Negotiated and orchestrated a Supercuts-branded beach volleyball tournament in Puerto Rico as an added-value component of a local media buy; attended event to oversee execution and ensure local client satisfaction.

Developed strategic recommendations, created media plans, and executed their negotiation and purchase for multiple brands across a variety of categories (e.g Gibson Guitars, Blue Cross Blue Shield of MN, Tractor Supply Company); oversaw deliverables and performance of five associates.

• Performed extensive target and competitive research; compiled competitive analyses for presentation to current and potential clients.
• Collaborated with and served as primary media contact for team members from multiple agency departments.

Advertising Print Buyer for 15 Procter & Gamble brands.

• Created individualized full-year print campaigns by analyzing each brand’s marketing target, campaign strategies, and multi-million-dollar budget.
• Standardly negotiated page rates well below goal levels and developed network purchase packages across publication titles to maximize schedule value and efficiency.
• Executed monthly ordering of purchased paging for over 30 national magazine titles, tracked activity within title set, and resolved billing discrepancies and general issues with publications.