Summary
Overview
Work History
Education
Skills
Timeline
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Sarah Lancaster

Dallas,TX

Summary

Creative Copywriter with passion for storytelling and empathetic marketing. Skilled in crafting copy that converts as well as fosters connection with audience. Dedicated to helping clients find and convey their brand voice and earn the trust of their ideal customer through authentic messaging.

Overview

10
10
years of professional experience

Work History

Freelance Copywriter

Self Employed
03.2023 - Current
  • Develop advertising copy for online content.
  • Customize brand message to reach and capture target audience interest and drive engagement.
  • Increase conversion rates through engaging website copy.
  • Drive website traffic through SEO blogs.
  • Edit and proofread drafts to create excellent copy.

Flight Attendant

SkyWest Airlines
04.2019 - Current
  • Ensure aircraft and passenger compliance with policies, procedures, regulations and safety guidance
  • Answer passengers' questions and provide solutions to issues arising during flights
  • Clearly explain and demonstrate safety and emergency procedures to passengers prior to takeoff
  • Quickly learn new skills and apply them to daily tasks, improving efficiency and productivity
  • Exceed goals through effective task prioritization and great work ethic.

Copywriter

MCLOBA
05.2013 - 01.2019
  • Produced original, creative content for promotional advertisements and marketing materials
  • Incorporated SEO keywords into copy to increase search results rankings
  • Wrote social media outreach posts on both informational and promotional topics
  • Reviewed and edited final copy for accuracy and oversaw production.
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Conducted research to identify audience demographics, incorporating collected data into future copy.
  • Provided editorial guidance to facilitate delivery of top-quality content.

Shipping Manager

MCLOBA
05.2013 - 09.2017
  • Examine contents and compare with records, such as manifests, invoices, or orders, to verify accuracy of incoming or outgoing shipment
  • Determine shipping method for materials
  • Prepare materials for shipping
  • Confer with representatives to rectify issues like damaged or lost packages
  • Order and store shipping materials and supplies to maintain stock inventory
  • Communicate with sales people daily to ensure customers' needs are met
  • Communicate with customers as needed to resolve any issues.

Education

Del Mar College
Corpus Christi, TX

Skills

  • Editing and Review
  • Brand Messaging
  • Proofreading
  • Unique Content Creation
  • Blogging Knowledge
  • Sales Copy
  • Advertising Copy
  • Product Research
  • Storytelling
  • Adaptability
  • Communication Skills
  • Creative Problem Solving
  • Critical thinking

Timeline

Freelance Copywriter

Self Employed
03.2023 - Current

Flight Attendant

SkyWest Airlines
04.2019 - Current

Copywriter

MCLOBA
05.2013 - 01.2019

Shipping Manager

MCLOBA
05.2013 - 09.2017

Del Mar College

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Sarah Lancaster