Sarah Madigan
Minneapolis,MN
Summary
Versatile Marketing Specialist knowledgeable about both traditional and digital marketing strategies. Leveraging 7+ years of marketing experience with a desire to take on new challenges and quickly master new skills.
Overview
11
11
years of professional experience
Work History
Shopper Marketer
3M Company, Consumer Business Group
Saint Paul, MN
09.2018 - Current
- Identify core shopper insights to develop and execute yearly marketing strategy.
- Spearhead the planning, execution, and optimization of retail media strategies to drive traffic and boost sales.
- Collaborate both internally and externally to develop and execute customer specific programs supporting 3M growth.
- Strategically integrate 3M brand programs during key seasons
- Manage and evaluate the financial viability of various marketing tactics
- Coordinate program execution with agency partners and omni commerce teams
- Align bi-weekly with Staples category owners to discuss product assortment, marketing trends and promotional opportunities
- Facilitate customer sample opportunities to promote NPI
- Utilize photoshop to create sales tools and customer specific content
ECommerce Specialist
3M Company, Consumer Business Group
Saint Paul, MN
03.2017 - 09.2018
- Developed and implemented an effective e-commerce strategy to increase online sales.
- Designed promotional campaigns to generate interest in e-commerce products.
- Managed rich content syndication and analytics for both domestic and international colleagues
- Optimized product listings on various e-commerce platforms for maximum visibility and engagement.
- Implemented SEO best practices to improve organic traffic from search engines.
- Uploaded photos, videos or images to online storefronts or other shopping websites.
Customer Account Management Representative
3M Company, Consumer Business Group
Saint Paul, MN
04.2013 - 03.2017
- Primary duties included managing both promotional and replenishment orders, facilitating sales and operating meetings, conducting on-time delivery analysis, and responding to all customer inquiries.
Education
Bachelor of Science - Marketing
Minnesota State University, Mankato
Mankato, MN05-2011
Skills
- Analytical and Problem Solving
- Customer Relations
- Adaptability
- Efficient at Multitasking
- Strong interpersonal skills
- Team Oriented
- Project Management
- Results Driven
Timeline
Shopper Marketer
3M Company, Consumer Business Group
09.2018 - Current
ECommerce Specialist
3M Company, Consumer Business Group
03.2017 - 09.2018
Customer Account Management Representative
3M Company, Consumer Business Group
04.2013 - 03.2017
Bachelor of Science - Marketing
Minnesota State University, Mankato
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