Sarah Masten
Moyock,NC
Summary
Strategic marketing professional specializing in digital strategy, content development, and campaign execution. Leverages analytical skills and design expertise to create engaging digital experiences. Drives engagement and enhances metrics across web, app, and social platforms through data-informed decisions. Collaborates effectively with cross-functional teams to transform ideas into impactful user experiences.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Family Dollar Corporation
Chesapeake, Virginia
07.2025 - Current
- Led end-to-end digital content strategy and execution across Family Dollar’s website and mobile app, managing 100+ campaigns annually including seasonal promotions, product launches, and enterprise marketing initiatives to drive customer engagement and business goals.
- Leveraged GA4 analytics and performance reporting to uncover user behavior insights, optimize digital experiences, and inform content decisions, contributing to 33% YoY growth in engaged sessions, 45% YoY growth in active users, and 10% YoY growth in app sessions.
- Collaborated with cross-functional partners across creative, merchandising, IT, CRM, and marketing teams to plan, launch, and optimize digital campaigns while improving workflows and maintaining brand consistency across channels.
- Enhanced homepage merchandising strategy through customer insights, SEO research, and performance analysis, generating 10M+ homepage impressions and increasing visibility and engagement for key promotional campaigns.
- Developed and standardized digital marketing processes, including campaign trackers, content calendars, and proofing workflows, improving team efficiency and enabling consistent execution across web and mobile channels.
- Identified emerging retail and digital marketing trends to influence content strategy, uncover growth opportunities, and improve customer experiences across web and mobile platforms.
Digital Marketing Coordinator
Dollar Tree Corporation
Chesapeake, VA
08.2023 - Current
- Executed digital content strategy across Dollar Tree and Family Dollar web and mobile app platforms, supporting 100+ annual campaign launches including seasonal promotions, product updates, and marketing initiatives aligned with business priorities.
- Supported the launch and growth of Dollar Tree and Family Dollar mobile apps by coordinating content implementation, quality assurance, and cross-functional execution across creative, merchandising, IT, and development teams, helping drive 10M+ app downloads and expand customer engagement across mobile platforms.
- Managed end-to-end digital content workflows, including campaign setup, deployment, proofing, and performance tracking, ensuring accurate execution across web and app channels while delivering consistent customer experiences.
- Leveraged A/B testing and personalization strategies to analyze customer behavior, identify content optimization opportunities, and support improvements across key digital engagement KPIs.
- Developed SOPs and streamlined digital marketing workflows, creating repeatable processes that improved collaboration, increased efficiency, and supported scalable campaign execution across web and mobile channels.
Marketing Manager
Health Market Advisors
Lewes, DE
04.2021 - 07.2023
- Owned multi-channel marketing initiatives across social media, email, web, and direct mail platforms, managing communications for a 10,000+ customer audience while strengthening brand awareness, engagement, and customer relationships.
- Developed and executed strategic content calendars aligned with marketing objectives, seasonal campaigns, and customer needs to deliver consistent messaging across digital and traditional channels.
- Planned and executed monthly direct mail campaigns targeting key customer segments, leveraging audience insights and targeted messaging to support lead generation and customer acquisition efforts.
- Managed paid social campaigns during key Open Enrollment periods, developing targeted audience strategies and optimizing campaign performance to achieve a 4% CTR while increasing brand awareness and customer engagement.
- Managed partnerships with leading health insurance organizations including Highmark, Humana, and Aetna to execute co-branded marketing initiatives and distribute customer communications, supporting increased awareness, engagement, and enrollment efforts during peak Open Enrollment periods.
- Monitored campaign performance and audience engagement trends to identify optimization opportunities, refine marketing strategies, and improve the effectiveness of customer communications.
Marketing Coordinator
The Cassina Group
Charleston, SC
10.2017 - 03.2021
- Managed daily content strategy and execution across Instagram, Facebook, Pinterest, and X, creating branded social media campaigns that strengthened the company’s digital presence and increased audience engagement.
- Grew Instagram following by 40% and increased engagement by 20% within six months through strategic content planning, community engagement, influencer partnerships, and performance-driven optimization.
- Developed and executed email marketing campaigns through Constant Contact, creating targeted customer communications that achieved an average 35% open rate and 4% click-through rate while supporting property promotions and audience engagement.
- Created comprehensive marketing reports for luxury property listings, compiling marketing materials, MLS performance metrics, and campaign insights to demonstrate promotional impact and provide clients with data-driven updates.
- Collaborated with clients, photographers, and internal stakeholders to coordinate marketing initiatives, develop creative assets, and support property promotions across digital and print channels.
Education
Bachelor of Science - Marketing
Salisbury University
Salisbury, MD05-2017
Skills
- Content Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Data Analysis & A/B Testing
- Project Management
- Email marketing
- Problem-Solving
- Creativity & Innovation
- Time Management
- Communication & Collaboration
Certification
- Google: Ads, Analytics, Digital Garage
- HubSpot: Inbound Marketing Optimization
- Social Tools: Hootsuite Professional
- Other: Microsoft Advertising
Timeline
Digital Marketing Specialist
Family Dollar Corporation
07.2025 - Current
Digital Marketing Coordinator
Dollar Tree Corporation
08.2023 - Current
Marketing Manager
Health Market Advisors
04.2021 - 07.2023
Marketing Coordinator
The Cassina Group
10.2017 - 03.2021
Bachelor of Science - Marketing
Salisbury University