SARAH MEYERS

Lead development and execution of global, sector-focused marketing campaigns, shaping positioning, messaging, and go-to-market strategy in collaboration with member firms.

• Build strategic marketing plans using market research, competitive insights, and client priorities; evaluate marquee events and develop activation strategies that strengthen global engagement.
• Develop and customize sector-specific thought leadership and campaign content, incorporating case studies and people stories to increase relevance for cross-border audiences.
• Partner with cross-functional teams — including Communications, Design, Brand, and Digital Experience — to align global marketing programs and optimize digital properties.
• Manage budgets, track adoption of global materials, and measure campaign impact to inform continuous improvement.
• Orchestrate development of thought leadership toolkits and global marketing assets, ensuring brand consistency and increasing utilization across member firms.

Selected Global Events

• KPMG at the 55th International Paris Air Show — Led global marketing strategy and activation for one of KPMG’s marquee Aerospace & Defense events, partnering with cross-functional and cross-market teams to deliver integrated messaging and digital amplification.
• KPMG at the Space Symposium — Directed end-to-end marketing execution for a flagship Space sector activation, aligning global messaging, event experience, and stakeholder engagement.

Selected Thought Leadership

• Blueprint for Intelligent Economies — Project managed sector contributions, coordinated global stakeholders across member firms, and developed promotion strategies to amplify impact across channels. Supported activation of report at the World Economic Forum Annual Meeting in Davos, and received recognition from senior leadership, including the Global Chief Marketing Officer, for strategic impact.
• Emerging Trends in Aerospace & Defense — Directed sector participation, streamlined cross-functional input, and guided global dissemination to ensure consistent and timely rollout.
• Government Top Risks Forecast — Managed end-to-end stakeholder engagement, ensuring sector relevance and cohesive messaging across key markets; supported coordinated promotion across channels.
• KPMG Global Tech Report: Government & Public Sector Insights — Led sector alignment, managed contributor workflows, and executed multi-channel promotion plans to drive adoption across global markets.
• Unlocking Government’s Technology Future — Oversaw sector integration, collaborated with global contributors, and shaped the activation plan to maximize cross-market visibility.

• Developed and implemented sector-specific marketing strategies that drove growth and increased market share across the Renewable Energy, Life Sciences, and Federal Government industries.
• Partnered closely with cross-functional teams — including client delivery, functional marketing groups, and the broader Energy practice — to ensure alignment, support go-to-market priorities and deliver against KPIs.
• Fostered relationships with national associations to boost KPMG’s brand and connect partners and teams with clients and prospects.
• Managed a $272K sector marketing budget, optimizing spend across industry content, conference sponsorships, events, and advertising to maximize ROI.
• Recognized for contributions to innovation and transformation; nominated to the GenAI Learning & Change Committee for Growth & Strategy, guiding how KPMG integrates and adopts emerging technologies.
• Served as a leader in culture and employee engagement initiatives, including Marketing Culture Committee roles and serving as a KPMG Marketing Culture Circle Leader to foster connection across geographies.

Selected Energy Sector Leadership

• Contributed to early planning and coordination for the Global Energy Conference (2024) prior to transitioning into my global role, collaborating across markets to support agenda development and sector alignment.
• Led KPMG’s involvement with the American Council on Renewable Energy (ACORE), creating opportunities for firm leaders to engage with key industry stakeholders and policymakers, including the ACORE Policy Forum, Finance Forum, and ACORE Awards Gala, and virtual roundtables, strengthening the firm’s brand presence and sector credibility.
• Organized and executed Power & Utilities Client Share Forums at Lakehouse, facilitating peer exchange and strengthening executive relationships across the Power & Utilities sector.
• Piloted the inaugural U.S. Renewable Energy Survey, establishing a foundational sector asset that continues to be used today to inform market positioning and client discussions.
• Led marketing and KPMG’s sponsorship at the Solar + Wind Finance & Investment Conference (2024), coordinating with cross-functional teams and sector leadership to elevate KPMG’s visibility across the clean-energy landscape.
• Supported KPMG’s involvement and sponsorships with the American Gas Association (AGA) and the Edison Electric Institute (EEI), expanding the firm’s profile within the energy sector.
• Culture & Leadership
• Founded Global Marketing Culture Groups (2024): Created virtual communities for global marketers to connect beyond work through shared interests (reading, film, pets, globetrotters, epicurean pursuits).
• Led quarterly engagement programs: Designed and executed initiatives like Global Pets Day and Spring BINGO, fostering inclusion and cross-border camaraderie.
• Culture Legend trajectory: Actively progressing toward KPMG Culture Legend (56% complete), championing psychological safety, compassionate candor, and culture activation.