Sarah Moffatt
Summary
Dynamic Assistant Account Executive with a diverse background in trade and academic publishing, and commercial advertising. Experienced in fostering client and author relationships, guiding inter-departmental teams across high-volume deliverables, and leading market research to inform positioning and strategic growth decisions.
Overview
5
5
years of professional experience
Work History
Assistant Account Executive
Sasquatch Agency
Portland
12.2025 - Current
- Act as primary liaison between client and internal teams, fostering strong client relationships and enhancing inter-departmental collaboration.
- Manage high-volume project timelines across internal teams and five+ clients across full-service deliverables, ensuring on-time delivery of client and campaign materials.
- Lead market research to drive full-funnel account strategies and identify trends, competitive outlooks, and innovations to drive growth and market positioning.
- Update billing and hourly records for all accounts, ensuring accuracy in client servicing.
Content Marketing Manager
Sasquatch Agency
Portland
02.2024 - 12.2025
- Managed Email & SMS programs for four+ clients, overseeing collaboration among Editorial, Creative, and Web teams for execution and deployment, resulting in average YoY revenue growth of 183% across all clients.
- Developed editorial calendars for five+ clients to schedule cross-channel campaigns, track timelines, and manage client budgets.
- Lead influencer, affiliate, and ambassador programs across three D2C brands, driving a 77% YoY program expansion and contributing to 32% YoY revenue growth for GSI Outdoors.
- Managed organic social media accounts, implementing programs to drive organic growth and engagement while providing key insights to adjacent teams.
Senior Ads & Promotions Associate
the MIT Press
Boston
06.2022 - 02.2024
- Executed marketing and advertising campaigns for 100+ titles annually, enhancing visibility through paid media, Amazon advertising, author relations, PR, grassroots events, and organic social media.
- Managed Meta advertising, overseeing budget allocation, audience targeting, performance optimization, and post-campaign analytics for 100+ titles annually, driving data-informed decision-making.
- Represented the MIT Press at trade shows to engage scholarly audiences, acquire prospective titles, and gain perspectives from like industry presses.
- Assumed marketing design responsibilities during internal restructuring, later rehired as freelancer to develop organic social assets, ensuring continuity in brand messaging.
Marketing Manager
Ooligan Press
Portland
06.2021 - 06.2022
- Managed marketing campaigns for five frontlist titles annually for Portland State's graduate-staffed trade press, enhancing visibility and engagement.
- Spearheaded curriculum-based backlist marketing initiative for regional librarians, resulting in top-selling status for these titles.
- Developed and executed marketing strategies for diverse publishing projects.
- Collaborated with authors to enhance promotional content and engagement.
- Managed social media campaigns to increase brand visibility and audience reach.
Education
Master of Science - Book Publishing
Portland State University
Portland, OR06-2022
Master of Arts - English
National University
La Jolla, CASkills
- Project Management
- Internal & External Relationship Management
- Crosss-Functional Collaboration & Team Leadership
- Database & Project Management Systems (Trello, Mondaycom, Biblio, Edelweiss, etc)
- Publishing Lifecycle Management
- Contract Drafting, Negotiation & Execution Tracking
- Internal Reporting, Operations & Administrative Coordination
- Advertising, Promotions & Communications
Timeline
Assistant Account Executive
Sasquatch Agency
12.2025 - Current
Content Marketing Manager
Sasquatch Agency
02.2024 - 12.2025
Senior Ads & Promotions Associate
the MIT Press
06.2022 - 02.2024
Marketing Manager
Ooligan Press
06.2021 - 06.2022
Master of Science - Book Publishing
Portland State University
Master of Arts - English
National University