Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sarah Peterson

Bloomington,MN

Summary

I'm a dynamic media leader with a proven track record at KSTP-TV, excelling in communication, project management and creative storytelling. I developed innovative strategies that boosted engagement across all of our platforms. I'm an expert in monitoring performance metrics while fostering talent development and driving impactful content with clarity and precision.

Overview

14
14
years of professional experience

Work History

Managing Editor

KSTP-TV
St. Paul, MN
06.2024 - Current
  • Managed a team of content creators to meet urgent deadlines with clarity, accuracy and efficiency.
  • Spearheaded the development of a workflow system that enhanced team communication and efficiency.
  • Consistently led comprehensive coverage of breaking news by managing content decisions, logistics, and cross-platform presentations.
  • Designed and implemented a push alert strategy that increased app engagement and brand recognition.
  • Developed a vertical video strategy, boosting reach on YouTube, Instagram, and Facebook significantly in just weeks.

Executive Producer

KSTP-TV
St. Paul, MN
06.2015 - 06.2024
  • Led content decisions across platforms, with a focus on early evening television newscasts.
  • Monitored and evaluated news stories for content quality, accuracy, and relevancy.
  • Researched current events and topics to develop story ideas for the newscast.
  • Analyzed viewer feedback and ratings to guide future content improvements.

News Producer

KSTP-TV
St. Paul, MN
06.2011 - 06.2015
  • Directed reporters and anchors in the studio, and remotely, during live broadcasts.
  • Organized and wrote daily news content to ensure a timely broadcast.

Education

Bachelor of Arts - Broadcast Journalism

University of Missouri-Columbia
Columbia, MO
12-2004

Skills

  • Project management
  • Creative storytelling and development
  • Copywriting and editing
  • Social media strategy
  • Content creation
  • Digital content oversight
  • Employee development
  • Internal communication strategies

Timeline

Managing Editor

KSTP-TV
06.2024 - Current

Executive Producer

KSTP-TV
06.2015 - 06.2024

News Producer

KSTP-TV
06.2011 - 06.2015

Bachelor of Arts - Broadcast Journalism

University of Missouri-Columbia

Similar Profiles

CREATE PROFILE