Sheri Kasprzak
Providence
Summary
Innovative editorial leader leveraging 25 years of visionary and progressive strategies to develop exceptional content for a forward-thinking tech publication. Performance-driven facilitator working collaboratively with multi-disciplined professionals and teams. Demonstrated in-depth knowledge of enterprise resource planning (ERP) software solutions, AI, machine learning, agentic AI, and related technologies.
Overview
9
9
years of professional experience
Work History
Managing Editor
WTWH Media
Cleveland
10.2024 - Current
- Led a team of editors-in-chief and senior editors to develop print, digital, and social media content strategies to bolster readership and increase revenue opportunities
- Established an editorial strategy to appeal to a younger engineering audience, including video series, podcasts, webinars, and ebooks
- Engaged with tech leaders to better understand advancements in engineering technology, including enterprise resource planning (ERP) software, artificial intelligence, machine learning, digital twins, and more
- Covered some of the hottest events in technology to interview market leaders about their latest innovations
- Conducted keyword research to build out effective and engaging editorial calendars for Control Engineering, Plant Engineering, and Consulting-Specifying Engineer
- Managed awards programs across three brands
Editor
Newsweek
New York
09.2023 - 10.2024
- Managed a team of reporters to drive 5.4 million page views each month
- Coordinated with reporters and other editors to produce daily news coverage
- Reviewed copyedited texts to ensure accuracy and consistency of style
- Researched topics related to edited materials for improved accuracy
- Collaborated with graphic designers to create visually appealing layouts
- Developed editorial guidelines and standards to maintain quality control
- Managed multiple writing and editing assignments in dynamic environment within tight deadlines
Editorial Director
Dotdash Meredith
New York
11.2021 - 09.2023
- Provided guidance on best practices in digital publishing techniques and technologies
- Directed a team of senior editors, writers, producers, researchers, and others to produce seasonal and evergreen digital content
- Built complex rubrics based on quantitative and qualitative data to inform content
- Established quarterly, monthly and weekly editorial calendars and playbooks to support our editors in their content production efforts
- Analyzed traffic trends to recalibrate our editorial strategy
Editor
Finder US
New York
11.2020 - 11.2021
- Coordinated with writers and other editors throughout the editing process to ensure all content met strict quality standards
- Reviewed articles to ensure accuracy and consistency of style
- Developed editorial guidelines and standards to maintain quality control
- Supervised a team of writers, providing feedback and guidance to improve quality
- Worked closely with graphic, photo, and video teams to plan and produce compelling content
- Researches and wrote content aimed at a consumer audience
- Planned and prepared editorial calendars for evergreen and seasonal content
Editor-in-Chief
Wiley
Hoboken
08.2017 - 11.2020
- Assisted in setting long-term goals for the organization's editorial department
- Organized layout proofs from design team to check accuracy prior to publication
- Provided guidance on writing style, grammar, punctuation, spelling, usage and other aspects of copywriting
- Managed a team of editors, writers and other staff members responsible for creating high-quality content
- Attended conferences or workshops related to industry trends
- Oversaw all aspects of digital and print content from story development through final approvals
Managing Editor
Advantage Business Media
Rockaway
08.2016 - 08.2017
- Led content strategies for Product Design and Development and related publications aimed at an engineering audience
- Organized meetings between editors, writers, design and sales teams
- Reviewed and edited content for accuracy, clarity, and consistency with established style guidelines
- Worked closely with editorial staff to create editorial guidelines for multiple platforms including print, digital, video, and social
- Developed editorial strategies to ensure that all content was accurate, timely, relevant, and in line with the publication’s mission
Education
Bachelor of Arts - English
Columbus State University
Columbus, GASkills
- Content strategy
- Digital publishing
- Editorial management
- Keyword research
- Social media engagement
- Team leadership
- Project management
- Data analysis
- Quality control
- Editorial guidelines
- Effective communication
- Time management
- Creative collaboration
- Trend analysis
- Audience engagement
- Editorial calendar development
Timeline
Managing Editor
WTWH Media
10.2024 - Current
Editor
Newsweek
09.2023 - 10.2024
Editorial Director
Dotdash Meredith
11.2021 - 09.2023
Editor
Finder US
11.2020 - 11.2021
Editor-in-Chief
Wiley
08.2017 - 11.2020
Managing Editor
Advantage Business Media
08.2016 - 08.2017
Bachelor of Arts - English
Columbus State University