Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Sarah Watkins

Pittsburgh,PA

Summary

Determined and reliable young professional with over six years of customer service experience. Recognized for high productivity, with a passion for content creation and branding. Excels at communication, creativity, and collaboration.

Overview

2
2
years of professional experience

Work History

President

Point Park PRSSA
Pittsburgh, PA
09.2023 - 04.2024
  • Represented the organization in industry events, conferences, and public engagements.
  • Managed logistics and external communications for a two-day regional PRSSA conference with over 60 attendees.
  • Spearheaded outreach initiatives to drive club growth, and enhance member engagement.

Marketing Intern

Union Bridge Capital
Pittsburgh, PA
09.2023 - 12.2023
  • Aligned marketing strategies with organizational objectives, regulatory standards, and collaboration with multiple departments.
  • Conducted in-depth research on industry trends and competitor tactics, delivering actionable insights and recommendations.
  • Managed email lists using a CRM system.
  • Maintained the marketing database, ensuring information is current and accurate.

Social Media Coordinator

Point Park PRSSA
Pittsburgh, PA
10.2022 - 09.2023
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Achieved a notable 21% growth in follower and non-follower engagement over a three-month period.
  • Generated ideas for original content that resonates with target audience.
  • Responded to comments and questions from followers in an engaging way that encouraged community building.

Education

Bachelor of Arts - Public Relations And Advertising

Point Park University
Pittsburgh, PA

Skills

  • Content creation
  • Social media strategy
  • Event coordination
  • Integrated marketing
  • Campaign management
  • Canva and Adobe
  • Hootsuite, HubSpot, and Sprout
  • Google Analytics
  • Video editing proficiency
  • SEO

Accomplishments

  • Up and Coming Marketer of the Year 2024, AMA Pittsburgh Chapter

Timeline

President

Point Park PRSSA
09.2023 - 04.2024

Marketing Intern

Union Bridge Capital
09.2023 - 12.2023

Social Media Coordinator

Point Park PRSSA
10.2022 - 09.2023

Bachelor of Arts - Public Relations And Advertising

Point Park University

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