Sarah DeLoach
Overview
3
3
years of professional experience
1
1
Certification
Work History
Assistant Manager, Digital Marketing
Chico's FAS Inc.
11.2024 - Current
- Paid Media for Chico's consisting of paid search, paid social, display, and affiliates
- Optimize digital marketing campaigns to drive specific traffic that will most likely convert on site
- Track promotions and coordinate creative, copy, and lading pages for paid posts
- Assist with financial management decisions to drive e-commerce revenue while controlling spend on a $2 million budget per month; shifting money into other channels based on performance
- Select and buy usage rights to certain influencer content for paid posts that will help increase brand awareness and upper funnel traffic
Specialist, Digital Merchandising
Chico's FAS Inc.
06.2023 - 10.2024
- Digital Merchandising for Chico's Off the Rack; support the digital merchandising strategies to drive conversion, such as identifying best sellers and ensuring an ideal customer experience on site navigation
- Maximize sales by rearranging products to align with promotions and marketing emails; assign product to certain categories and create seasonal category shops
- Interpret data from Google Analytics to study customer shopping behavior and path to purchase
- Troubleshoot website for technical issues and contact respective teams with any problems
Visual Merchandiser
Tommy Bahama
Estero, Florida
05.2023 - 06.2023
- Contributed to the store's visual appeal to attract more customers and increase brand awareness
E-Commerce Intern
Chico's FAS Inc.
Fort Myers, FL
05.2022 - 08.2022
- Trained with Chico's sleepwear and intimates brand, Soma
- Educated on site merchandising, site experience, digital planning
- Learned key aspects for email marketing and website layout
Education
Bachelor of Arts - Communication- Public Relations
George Mason University
Fairfax, VA12-2022
Bachelor of Arts - Communication and Fashion Business
Miami University - August 2018-May 2020
Oxford, OHCertification
- META Digital Marketing Associate
- Google Ads Search
Athletics
George Mason University Varsity Swim Team - August 2020-May 2022
Miami University Varsity Swim Team - August 2018-May 2020
Timeline
Assistant Manager, Digital Marketing
Chico's FAS Inc.
11.2024 - Current
Specialist, Digital Merchandising
Chico's FAS Inc.
06.2023 - 10.2024
Visual Merchandiser
Tommy Bahama
05.2023 - 06.2023
E-Commerce Intern
Chico's FAS Inc.
05.2022 - 08.2022
Bachelor of Arts - Communication- Public Relations
George Mason University
Bachelor of Arts - Communication and Fashion Business
Miami University - August 2018-May 2020