Sarah Fassberg
New York,NY
Summary
I seek to create courageous brands by uncovering and highlighting the connections between a company's brand and business. Through in-depth research, I identify and amplify the core values and synergies that bring a brand's true value to the forefront.
linkedin.com/in/sarahfassberg
Overview
5
5
years of professional experience
Work History
Marketing Associate and Storyteller
BLACK STAR FUND
06.2022 - Current
- Spearheaded the revamp of the Black Star Fund website, crafting a dynamic digital platform that showcased the fund’s mission and portfolio.
- Design and deliver high-impact newsletters featuring portfolio achievements and market insights, strengthening investor trust and fostering deeper relationships.
- Develop strategic content for speaking engagements, interviews, LinkedIn articles, social media, and grants, ensuring a consistent and impactful narrative across all touchpoints.
- Ghostwrite speeches and articles for the CEO, elevating public visibility with standout keynotes at Aspen Ascend and SXSW that garnered standing ovations and amplified the fund’s influence in key industry circles.
Editorial Intern
MEDIAITE
06.2021 - 08.2021
- Wrote and published articles on current news, entertainment, and interviews with staff members.
- Edited articles for spelling, punctuation, grammar, and alignment with the Mediaite 2021 Style Guide.
Marketing and Public Relations Intern
SANDBOX & CO.
04.2020 - 08.2020
- Wrote targeted articles to garner publicity from advertising agencies, parents, and teachers.
- Augmented Coolmath Games' online presence by securing support from social media influencers.
- Researched and analyzed business development outreach methods to determine the most effective processes.
Education
Masters - Branding
SCHOOL OF VISUAL ARTS
New York, NY07.2024
Bachelor of Science - Industrial and Labor Relations (ILR)
CORNELL UNIVERSITY, ILR SCHOOL
Ithaca, NY05.2022
Skills
- Brand Strategy
- Brand Research
- Market Research
- Stakeholder Engagement
- Copywriting
- Social Media
- Salesforce
- Excel
Branding Projects
Dove – Graduate Thesis, SVA, MPS Branding (2024)
- Repositioned Dove for a gender-fluid future, addressing the question: If every body woke up confident, what would the beauty industry sell?
Manchester City F.C. – SVA, MPS Branding (2024)
- Developed a marketing platform to expand U.S. fandom for Manchester City F.C.
- Selected as 1 of 6 teams to officially present the strategy to the club's Chief Marketing Officer.
Druid – SVA, MPS Branding (2024)
- Repositioned an impairment assessment app into a workplace wellness tool
- Exclusively chosen to present directly to the client and guide all Q&A
Timeline
Marketing Associate and Storyteller
BLACK STAR FUND
06.2022 - Current
Editorial Intern
MEDIAITE
06.2021 - 08.2021
Marketing and Public Relations Intern
SANDBOX & CO.
04.2020 - 08.2020
Masters - Branding
SCHOOL OF VISUAL ARTS
Bachelor of Science - Industrial and Labor Relations (ILR)
CORNELL UNIVERSITY, ILR SCHOOL
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