Saraswathi Subbaraman
Los Angeles,CA
Summary
Experienced Senior Product Design Lead and UX Designer/Researcher with a passion for creating meaningful user experiences. Over the past decade I've designed applications for everyone from Fortune 100 companies, small businesses, start-ups, and non-profits, leading cross-functional teams with stakeholders spanning many industries, and integrating novel tech like blockchain and AI. I specialize in designing intuitive interfaces that incorporate cutting edge technology to solve complex problems.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Product Strategy Consultant
Memri AI
01.2022 - 01.2023
- Developed product strategies to align with organizational goals and objectives.
- Conducted market research, competitive analysis, and customer surveys to identify opportunities for improvement.
- Collaborated with cross-functional teams such as marketing, engineering, and design to ensure that product strategy was aligned with customer needs.
- Provided guidance on how best to position a product against competitors in order to gain maximum market share.
- Evaluated customer feedback from focus groups, surveys, interviews., in order to make informed decisions about future product direction.
Head of Product
hypha network
01.2021 - 01.2023
- Developed product roadmap and strategy to ensure successful execution of projects.
- Managed cross-functional teams, including designers, engineers, and marketers, to bring products to market on time and within budget.
- Conducted research and analysis to identify customer needs, preferences, trends, and competitive landscape. Focused on enhancing user experience and measuring impact through data analytics.
- Analyzed customer feedback from surveys, focus groups, interviews. to inform product design decisions.
- Provided guidance on best practices for UX and UI design across all platforms.
- Planned advertising campaigns for online, print and other mediums.
Product Design Lead
Circles UBI
01.2017 - 01.2021
- Led product development initiatives, fostering innovation and incorporating user feedback
- Collaborated with cross-functional teams including engineering, marketing, sales, and operations to ensure timely delivery of products.
- Provided technical guidance to other designers throughout the development process.
- Ensured adherence to brand guidelines during product development cycles.
- Lead team in the creation of user-friendly, visually appealing designs that meet customer needs and expectations.
- Created wireframes, prototypes, and mockups using various tools such as Figma, InVision, Adobe Creative Suite.
- Developed and managed product design strategy for a multiple products.
Senior Product Designer
ConsenSys
New York, NY
09.2016 - 02.2019
- Conducted user interviews and research to identify customer needs and preferences.
- Developed wireframes, prototypes, mockups, and high-fidelity designs for product features.
- Collaborated with cross-functional teams to define product requirements and design solutions.
- Created interactive prototypes in various stages of fidelity to test usability of designs.
- Designed layouts for mobile applications based on user flows, business objectives, and industry trends.
Freelance Senior UX Designer
Bloomberg
New York, NY
10.2015 - 03.2016
- Defined user experience goals and objectives based on project requirements.
- Created wireframes, user flows, prototypes and mockups to visualize design concepts.
- Analyzed user feedback and conducted competitor analysis to inform design decisions.
- Developed detailed specifications for web application features.
Freelance UX Designer
Wieden+Kennedy
New York, NY
02.2014 - 02.2015
- Developed user-centric designs to improve customer experience.
- Created wireframes, prototypes and mockups for user interface design.
- Conducted research on users' needs, preferences, behavior and motivations.
- Worked with developers to implement UX designs into production environment.
- Collaborated with stakeholders to define project requirements and objectives.
- Designed effective navigation structures based on user flows and usability principles.
Education
Masters in Interactive Telecommunications -
New York University
Bachelors in Technocultural Studies -
University of CA, Davis
Skills
- Product Vision and Strategy
- Responsive Design Approaches
- Brand Building
- Competitive Analysis
- Information Architecture
- UX Design
- Wireframing and Prototype Design
- User Feedback Collection
- Usability Studies
- Prioritization and Execution
- User and UX Research
- Critical Thinking
- Cross Functional Leadership
- Interpersonal Communication
Accomplishments
Graphite Pencil / Digital Marketing / Integrated Digital Campaigns
Intel UXZ/ Featured Work
Certification
MIT Building AI Products
NNG UX Certification
References
References available upon request.
Timeline
Product Strategy Consultant
Memri AI
01.2022 - 01.2023
Head of Product
hypha network
01.2021 - 01.2023
Product Design Lead
Circles UBI
01.2017 - 01.2021
Senior Product Designer
ConsenSys
09.2016 - 02.2019
Freelance Senior UX Designer
Bloomberg
10.2015 - 03.2016
Freelance UX Designer
Wieden+Kennedy
02.2014 - 02.2015
Masters in Interactive Telecommunications -
New York University
Bachelors in Technocultural Studies -
University of CA, Davis
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