Summary
Overview
Work History
Education
Skills
Certifications And Education
Executive Leadership Qualities
Professional Highlights
Timeline
Generic

Sari Heady

Naples

Summary

Dynamic leader with a distinguished history of success as both a Regional Business Director and Specialty District Manager, specializing in pharmaceutical sales leadership and revenue growth. Authority in product launches and team development, consistently attaining top rankings. Acknowledged for strategic marketing execution and cultivating a culture of accountability, leading to substantial market expansion and improved team performance.

Overview

21
21
years of professional experience

Work History

Regional Business Director, Psychiatry

AXSOME
04.2025 - Current
  • Leads a team of 25 Specialty Account Managers covering Florida & North Carolina. Responsible for the successful promotion of Auvelity calling on Psychiatrists, CMHCs, and Primary Care.
  • Elite Rank of #11/28 through Nov 2025 data ranking in the Top 33%
  • Q2 goal attainment 106%; rank #5/28 ranked in the Top 18%
  • Ranked #3 nationally in New Writer growth in Q3 adding ~200 writers.
  • Led the nation in NBRX growth ranked #1 in Q3 with 1,170 NBRX.
  • Ranked #8 nationally in new writer growth in Q3 adding 139 new writers QTD.
  • Ranked #4 nationally in NBRX growth with 1,111 NBRX in Q3
  • Area 1 winner of 4 MVP awards since arriving.
  • Selected by training in Q3 to provide feedback to build out Fall POA workshops.
  • Selected by training in Q4 to lead the Field Coaching Report training for newly promoted managers.
  • Designated as the interim for the Charlotte region which is the #1 NTRX volume region in the nation.
  • Ranked #3 in the nation for the Q4 Next Big Writer national contest focused on NBRX growth.
  • Mentor for 2 newly promoted managers.

District Business Leader, Psychiatry

ALKERMES
05.2019 - 03.2025
  • Divisional Manager leading 8-10 Specialty Representatives covering SE/SW Florida. Responsible for selling Aristada and the successful launch of Lybalvi calling on private practice Psychiatrists, CMHCs, FACT teams, Behavioral Health Hospitals, and CSUs.
  • Top 30% President's Club performance- FY20 (11/37), FY21(10/37), FY22 (9/37)
  • Launched #1 in the nation for Lybalvi for depth and breadth for FY21.
  • First District to 1000 RXs and 100 writers for the launch of Lybalvi.
  • Ranked #1 in volume of HCPs using ASPN for Lybalvi pull through.
  • Created national program 'Clear the Queue' to increase pull through for Lybalvi.
  • First district in the South Region to institute a Jail Sampling Program for Aristada.
  • Only district to have Lybalvi added to 4 inpatient formularies.
  • Lead facilitator for Meeting Workshops every POA and NSM FY2020-2025.
  • Selected for National Role Play for field force verbalization with the leadership team.
  • VP Council Representative for the South Region FY21-23
  • Asked to mentor multiple new managers across the nation by different Regional Directors.
  • Earned Multiple Awards- One Team Awards (Q4FY22, Q2FY23, Q1FY24) & MVP Award (Q4FY19, Q2FY20, Q1FY21, Q4FY21, Q3FY22)
  • Multiple Sales Representatives have won President's Club, national awards, and earned promotions.
  • Selected for the 2024 Women Unlimited Leadership Program.
  • Case Study created for interview process became part of manager training and onboarding.
  • Recipient of Key Contributor Award and Grant FY24

Area Business Leader, Diabetes and Cardiovascular

SANOFI
04.2017 - 05.2019
  • Divisional Manager leading 8 Specialty and Primary Care Representatives covering Naples, Tampa, St. Petersburg, Clearwater, and New Port Richey. Responsible for successfully launching Soliqua 100/33 and Toujeo Max SoloStar to Endocrinologists, Primary Care, and Internal Medicine customers.
  • Q1 QTD attainment: Toujeo 101% rank (out of 89) 59, Soliqua 97.5% rank 17, Lantus 102.2% rank 3
  • Top 43% performance YTD ranking #39/89 through Oct 2018 promoting Toujeo and Soliqua
  • Top 10% national performance in 2017 ranking #8/90 promoting Lantus, Toujeo, Soliqua, and Praluent
  • Multiple Reps (4) won Gold or Platinum Customer for Champion awards in 2017.
  • Selected by Sales VP for the Leadership Evolution program which is comprised of 12 leaders across Sanofi.
  • Core Argument Sales Model regional champion facilitating all training workshops with the leadership team.
  • Requested as a mentor to a newer Area Leader to help with recruiting and development.
  • Awards: 2017 Customer For Champions Platinum Award Winner

Regional Director

ALLERGAN (NOW ABBVIE)
03.2015 - 10.2016
  • Reported to the VP of Sales, directing sales management and a regional workforce of 86 representatives responsible for the performance of meeting objectives for 13 brands and daily sales operations.
  • Oversaw annual operating budgets utilizing strategic resource allocation to increase ROI.
  • Focused on actively identifying opportunities for effective regional business plan, coaching, and people development fostering 26 rep promotions to leadership and other technical opportunities.
  • Fostered coordination with sales analytics, IC task force, and brand marketing teams to create plans of action adhering to all compliance regulations.
  • Designed a guide to manage Electronic Medical Records (EMR) by collecting information across the team to generate Top 25% performance and grow product sales.
  • Directed technology upgrade increasing efficiency of business plans by recapturing 240hrs per week resulting in easier follow-up to improve field support for managers.
  • Spearheaded recruiting and retention plan to boost employee referrals by 90% while reducing recruitment fees by $200k. Created a consistent hiring and onboarding process for new hires.
  • Led the region through 2 major mergers and acquisitions and successfully retained top talent.
  • Managed performance reviews, professional development plans, and key performance indicators.
  • Assigned as Global spokesperson by VP of sales for product launches, appointed for promotional video shoots, and interviews all aimed to motivate and inspire sales force at launch meetings.
  • Pharmaceutical industry leader with $9.5B in revenue and 11,750 employees across 40 countries providing multi-specialty healthcare focused on Ophthalmology, Neurosciences, Gastroenterology, and other areas.

Specialty Division Manager, Central Nervous System

ACTAVIS (NOW ABBVIE)
06.2011 - 03.2015
  • Promoted to Specialty Manager after 3 years as a successful Division Manager. This role included the direct management of 11 CNS Specialty Representatives tasked with launching 6 new CNS products to primary care, Psychiatrists, and Neurologists across the state of Florida.
  • Promoted 70% of the team into their roles during a national expansion. Multiple Specialty Reps won President's Club and/or earned promotions. Winner of multiple contests ranking Top 5% nationally.
  • Achieved Top 25% national performance for over 6 CNS product launches through consistent messaging, strategy execution, and dedication to growing the base of prescribers.
  • Responsible for working directly with the Regional Director to implement plans and strategies across Florida. Mastered a high level of communication and collaboration with 10 division managers to create consistency and follow through to yield the expected growth for our brands.
  • Fostered consistent communication with hundreds of health care providers to deliver the best customer service. Attended all speaker trainings for launch products with local and national key opinion leaders.
  • Awards: Outstanding Leadership FY11, Outstanding Leadership FY14, consistent Top 50% President's Club performance.

Leadership Development Associate (LDA)

ACTAVIS (NOW ABBVIE)
Commack
01.2012 - 01.2014
  • Hand-selected by VP of sales, out of over 400 national managers, to influence and facilitate leadership trainings to the leadership team from across the country. The role also included intensive time with the Marketing team for each brand to discuss strategy, execution, and focus for upcoming plans of action.
  • Facilitated over 12 Leadership Courses including: Building a Culture of Accountability, Emotional Intelligence, Enhancing Execution, Managing Conflict, High Impact Communication Skills, Enhancing Sales Effectiveness, Building Human Capital.
  • Responsible for leading the product strategy rollout to over 100 leaders for Namenda XR which corporately yielded over $1B in gross sales volume. Other roll-outs included Viibryd, Fetzima, and Saphris.
  • Scored a 6.5/7 on exit surveys overall for the 12 classes and the most highly requested LDA.

Division Manager, Primary Care

FOREST LABS (NOW ABBVIE)
Tampa
04.2006 - 06.2011
  • Recognized for sales skills, top performance, and leadership ability earning a promotion from Sales Representative to Regional Sales Trainer to Division Manager.
  • Promoted to Divisional Manager leading a team of 10 Primary Care Sales Representatives within the Tampa division. Hired and coached the team to perform and grow as professionals. Earned consistent Top 50% performance as a Division Manager inheriting a bottom 25% division.
  • Regional Sales Trainer was responsible for the coaching and development of all the reps that made up the Tampa division. Worked synergistically with DM team to focus on messaging, selling skills, onboarding, and professional development plans.
  • Ranked #2/500 FY08 nationally after inheriting a territory ranked in bottom 10% overall and ranked #12/500 performance for Azor product launch.
  • Awards: Lateral Leader Manager Training FY09, President's Club FY08, Representative of the Year FY08, Regional Rep of the Quarter Q1FY08 and Q3FY08, Rep of the Quarter Q1FY07, Q1FY08, Q3 FY08.

Specialty Sales Representative

HAWTHORN PHARMACEUTICALS
West Palm Beach
06.2005 - 04.2006
  • Responsible for the successful detailing of Icar to OB/GYN's and Pediatricians for Iron Deficiency/Anemia and Hylira, Zacare, Zaclir to dermatologists. Appointed to field sales trainer to help onboard new hires. Top performance ranking #1 or #2 in the Southeast.
  • Awards: Representative of the Quarter Q4FY05, Representative of the Quarter Q1FY06.

Education

Graduate -

Women Unlimited, Inc.
04.2025

Director Level Course on P&L Statements -

University of North Carolina, Keenan School of Business
04.2016

Director Level Course on Execution -

University of North Carolina, Keenan School of Business
04.2015

Bachelor of Science - Education, Biology

RHODE ISLAND COLLEGE

Skills

  • Pharmaceutical sales leadership
  • Revenue and product growth
  • Marketing strategy implementation
  • Product launches
  • Sales analytics
  • Leadership development
  • Sales training
  • Specialty pharmacy expertise
  • EHR systems management
  • Personnel management
  • Human resources responsibilities
  • Budget mobilization
  • ROI resource allocation
  • Talent acquisition
  • Team building and leadership
  • National leadership meetings facilitation
  • Compliance training design and execution
  • Mergers and acquisitions management

Certifications And Education

  • RHODE ISLAND COLLEGE, Bachelor of Science, Education, Biology, 3.42, Cum Laude
  • University of North Carolina, Keenan School of Business, Director Level Course on Execution, 04/2015
  • University of North Carolina, Keenan School of Business, Director Level Course on P&L Statements, 04/2016
  • Women Unlimited, Inc., Graduate, 04/2025

Executive Leadership Qualities

  • Seasoned Pharmaceutical Sales Leadership
  • Driving Revenue and Product Growth
  • Defining & Implementing Marketing Strategy
  • Skilled in Product Launches and Sales Analytics
  • Expertise in Leadership Development and Sales Training
  • Adept in Specialty Pharmacy and EHR systems
  • Managing Personnel and HR Responsibilities
  • Mobilizing Budget and Resources for ROI
  • Hires, Builds, and Leads Strong Teams
  • Leading National Leadership Meetings
  • Designing and Executing Compliance Trainings
  • Experience in Mergers and Acquisitions

Professional Highlights

  • AXSOME, Regional Business Director, Psychiatry, South Florida, 04/2025, Present, Leads a team of 25 Specialty Account Managers covering Florida & North Carolina., Responsible for the successful promotion of Auvelity calling on Psychiatrists, CMHCs, and Primary Care., Elite Rank of #11/28 through Nov 2025 data ranking in the Top 33%, Q2 goal attainment 106%; rank #5/28 ranked in the Top 18%, Ranked #3 nationally in New Writer growth in Q3 adding ~200 writers., Led the nation in NBRX growth ranked #1 in Q3 with 1,170 NBRX., Ranked #8 nationally in new writer growth in Q3 adding 139 new writers QTD., Ranked #4 nationally in NBRX growth with 1,111 NBRX in Q3, Area 1 winner of 4 MVP awards since arriving., Selected by training in Q3 to provide feedback to build out Fall POA workshops., Selected by training in Q4 to lead the Field Coaching Report training for newly promoted managers., Designated as the interim for the Charlotte region which is the #1 NTRX volume region in the nation., Ranked #3 in the nation for the Q4 Next Big Writer national contest focused on NBRX growth., Mentor for 2 newly promoted managers.
  • ALKERMES, District Business Leader, Psychiatry, South & Central Florida, 05/2019, 03/2025, Divisional Manager leading 8-10 Specialty Representatives covering SE/SW Florida., Responsible for selling Aristada and the successful launch of Lybalvi., Top 30% President's Club performance- FY20 (11/37), FY21(10/37), FY22 (9/37), Launched #1 in the nation for Lybalvi for depth and breadth for FY21., First District to 1000 RXs and 100 writers for the launch of Lybalvi., Ranked #1 in volume of HCPs using ASPN for Lybalvi pull through., Created national program 'Clear the Queue' to increase pull through for Lybalvi., First district in the South Region to institute a Jail Sampling Program for Aristada., Only district to have Lybalvi added to 4 inpatient formularies., Lead facilitator for Meeting Workshops every POA and NSM FY2020-2025., Selected for National Role Play for field force verbalization with the leadership team., VP Council Representative for the South Region FY21-23, Asked to mentor multiple new managers across the nation by different Regional Directors., Earned Multiple Awards- One Team Awards (Q4FY22, Q2FY23, Q1FY24) & MVP Award (Q4FY19, Q2FY20, Q1FY21, Q4FY21, Q3FY22), Multiple Sales Representatives have won President's Club, national awards, and earned promotions., Selected for the 2024 Women Unlimited Leadership Program, Case Study created for interview process became part of manager training and onboarding., Recipient of Key Contributor Award and Grant FY24
  • SANOFI, Area Business Leader, Diabetes and Cardiovascular, South West Florida, 04/2017, 05/2019, Divisional Manager leading 8 Specialty and Primary Care Representatives covering Naples, Tampa, St. Petersburg, Clearwater, and New Port Richey., Responsible for successfully launching Soliqua 100/33 and Toujeo Max SoloStar to Endocrinologists, Primary Care, and Internal Medicine customers., Q1 QTD attainment: Toujeo 101% rank (out of 89) 59, Soliqua 97.5% rank 17, Lantus 102.2% rank 3, Top 43% performance YTD ranking #39/89 through Oct 2018 promoting Toujeo and Soliqua, Top 10% national performance in 2017 ranking #8/90 promoting Lantus, Toujeo, Soliqua, and Praluent, Multiple Reps (4) won Gold or Platinum Customer for Champion awards in 2017., Selected by Sales VP for the Leadership Evolution program which is comprised of 12 leaders across Sanofi., Core Argument Sales Model regional champion facilitating all training workshops with the leadership team., Requested as a mentor to a newer Area Leader to help with recruiting and development., Awards: 2017 Customer For Champions Platinum Award Winner
  • ALLERGAN (NOW ABBVIE), Regional Director, Florida and Puerto Rico, 03/2015, 10/2016, Reported to the VP of Sales, directing sales management and a regional workforce of 86 representatives responsible for the performance of meeting objectives for 13 brands and daily sales operations., Oversaw annual operating budgets utilizing strategic resource allocation to increase ROI., Focused on actively identifying opportunities for effective regional business plan, coaching, and people development fostering 26 rep promotions to leadership and other technical opportunities., Fostered coordination with sales analytics, IC task force, and brand marketing teams to create plans of action adhering to all compliance regulations., Designed a guide to manage Electronic Medical Records (EMR) by collecting information across the team to generate Top 25% performance and grow product sales., Directed technology upgrade increasing efficiency of business plans by recapturing 240hrs per week resulting in easier follow-up to improve field support for managers., Spearheaded recruiting and retention plan to boost employee referrals by 90% while reducing recruitment fees by $200k. Created a consistent hiring and onboarding process for new hires., Led the region through 2 major mergers and acquisitions and successfully retained top talent., Managed performance reviews, professional development plans, and key performance indicators., Assigned as Global spokesperson by VP of sales for product launches, appointed for promotional video shoots, and interviews all aimed to motivate and inspire sales force at launch meetings.
  • ACTAVIS (NOW ABBVIE), Leadership Development Associate (LDA), Commack, New York, 01/2012, 01/2014, Hand-selected by VP of sales, out of over 400 national managers, to influence and facilitate leadership trainings to the leadership team from across the country., The role also included intensive time with the Marketing team for each brand to discuss strategy, execution, and focus for upcoming plans of action., Facilitated over 12 Leadership Courses including: Building a Culture of Accountability, Emotional Intelligence, Enhancing Execution, Managing Conflict, High Impact Communication Skills, Enhancing Sales Effectiveness, Building Human Capital., Responsible for leading the product strategy rollout to over 100 leaders for Namenda XR which corporately yielded over $1B in gross sales volume. Other roll-outs included Viibryd, Fetzima, and Saphris., Scored a 6.5/7 on exit surveys overall for the 12 classes and the most highly requested LDA.
  • ACTAVIS (NOW ABBVIE), Specialty Division Manager, Central Nervous System, Florida, 06/2011, 03/2015, Promoted to Specialty Manager after 3 years as a successful Division Manager., This role included the direct management of 11 CNS Specialty Representatives tasked with launching 6 new CNS products to primary care, Psychiatrists, and Neurologists across the state of Florida., Promoted 70% of the team into their roles during a national expansion. Multiple Specialty Reps won President's Club and/or earned promotions. Winner of multiple contests ranking Top 5% nationally., Achieved Top 25% national performance for over 6 CNS product launches through consistent messaging, strategy execution, and dedication to growing the base of prescribers., Responsible for working directly with the Regional Director to implement plans and strategies across Florida. Mastered a high level of communication and collaboration with 10 division managers to create consistency and follow through to yield the expected growth for our brands., Fostered consistent communication with hundreds of health care providers to deliver the best customer service. Attended all speaker trainings for launch products with local and national key opinion leaders., Awards: Outstanding Leadership FY11, Outstanding Leadership FY14, consistent Top 50% President's Club performance.
  • FOREST LABS (NOW ABBVIE), Division Manager, Primary Care, Tampa, 04/2006, 06/2011, Recognized for sales skills, top performance, and leadership ability earning a promotion from Sales Representative to Regional Sales Trainer to Division Manager., Promoted to Divisional Manager leading a team of 10 Primary Care Sales Representatives within the Tampa division. Hired and coached the team to perform and grow as professionals. Earned consistent Top 50% performance as a Division Manager inheriting a bottom 25% division., Regional Sales Trainer was responsible for the coaching and development of all the reps that made up the Tampa division. Worked synergistically with DM team to focus on messaging, selling skills, onboarding, and professional development plans., Ranked #2/500 FY08 nationally after inheriting a territory ranked in bottom 10% overall and ranked #12/500 performance for Azor product launch., Awards: Lateral Leader Manager Training FY09, President's Club FY08, Representative of the Year FY08, Regional Rep of the Quarter Q1FY08 and Q3FY08, Rep of the Quarter Q1FY07, Q1FY08, Q3 FY08.
  • HAWTHORN PHARMACEUTICALS, Specialty Sales Representative, 06/2005, 04/2006, Responsible for the successful detailing of Icar to OB/GYN's and Pediatricians for Iron Deficiency/Anemia and Hylira, Zacare, Zaclir to dermatologists., Appointed to field sales trainer to help onboard new hires. Top performance ranking #1 or #2 in the Southeast., Awards: Representative of the Quarter Q4FY05, Representative of the Quarter Q1FY06

Timeline

Regional Business Director, Psychiatry

AXSOME
04.2025 - Current

District Business Leader, Psychiatry

ALKERMES
05.2019 - 03.2025

Area Business Leader, Diabetes and Cardiovascular

SANOFI
04.2017 - 05.2019

Regional Director

ALLERGAN (NOW ABBVIE)
03.2015 - 10.2016

Leadership Development Associate (LDA)

ACTAVIS (NOW ABBVIE)
01.2012 - 01.2014

Specialty Division Manager, Central Nervous System

ACTAVIS (NOW ABBVIE)
06.2011 - 03.2015

Division Manager, Primary Care

FOREST LABS (NOW ABBVIE)
04.2006 - 06.2011

Specialty Sales Representative

HAWTHORN PHARMACEUTICALS
06.2005 - 04.2006

Graduate -

Women Unlimited, Inc.

Director Level Course on P&L Statements -

University of North Carolina, Keenan School of Business

Director Level Course on Execution -

University of North Carolina, Keenan School of Business

Bachelor of Science - Education, Biology

RHODE ISLAND COLLEGE
Sari Heady