Sarita Stevens, MBA
Beaverton,OR
Summary
Proven leader with a focus on developing digital and multi-media marketing programs to drive revenue & organizational growth. Successfully inspire teams to achieve aggressive goals. Cross-functional collaborator that develops impactful marketing programs proven to perform against OKRs & KPIs.
Diverse experience in product development, customer segmentation & full-cycle marketing built on thirty years of work in FORTUNE 500 enterprises, small business, & nonprofits enterprises.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Marketing Director
MTI
Hillsboro, Oregon
09.2021 - 11.2022
- Delivered global launch of new phone & tablet security product line across all channels, including developing micro-sites with important for key customers, including Apple, Samsung, ATT & Best Buy.
- Delivered social media & email marketing programs to support key products, & produced sales enablement tools for sales teams. Grew social media audience month on month.
- Planned & implemented company's global trade-show & event program including pre-show and post-show marketing programs to assist in lead generation and "new logo" development.
- Streamlined and launched new E-Commerce Portals to grow existing customer sales by $XX?.
- Developed sales pitch & RFP material to support the business in responding successfully to new business opportunities, winning new business in excess of $XX from DJI & Best Buy, as well as pilots in Kroger & Home Depot.
- Managed global marketing group, working cross functionally with product, sales, & service to allocate resources in alignment with corporate goals.
President
Drive Interactive
Beaverton, Oregon
01.2016 - 09.2021
- Grew digital agency to over 50 consistent clients, supported by team of 5 freelance experts.
- Built, coached & managed team to meet key deliverables to support client needs & goals.
- Achieved increased traffic & conversions for clients through SEO, Content Development, Social Media, & Digital Marketing (LinkedIn, Facebook, Google, Retargeting)
Vice President
Arco Iris Spanish Immersion Charter School
Beaverton, Oregon, USA
11.2018 - 01.2021
- Secured over $1.5m in funding through finding & applying for educational & development grants.
- Tripled parental participation in school's social media channel which secured additional $50,000 in fundraising seen during COVID-19.
- Monitored school budget & reviewed forecasting to ensure school remains financially stable.
Marketing Director
The Renovation Company
Beaverton, Oregon
04.2011 - 01.2016
- Tripled business revenue over three years through stewardship of customer reviews, comprehensive SEO & digital marketing programs.
- Developed new customer qualification program to streamline project bid & close process.
- Increased referrals and repeat business to 64% of new projects through previous customer outreach & referral programs.
Marketing Manager
Fisher Roofing
Sherwood, Oregon
01.2008 - 03.2011
- Grew revenue by over $600,000 by implementing review program which increased positive online testimonials.
- Grew new to business leads by over 30% through unifying company vehicles & crews under cohesive refreshed company branding, and undertaking micro-marketing neighborhood programs.
- Grew website traffic by over 300% by building comprehensive digital marketing program.
Santander
Leicester
01.1996 - 12.2001
- Developed two new checking account products, and tested different new customer incentives to drive up accounts opened
- Launched checking account recruitment campaigns across radio, TV, bank branch, direct mail, and online to acquire new checking account clients to the bank
- Worked with our credit and risk (underwriting) department to build consensus on the ideal customer, balancing profitability (need for for loans) and risk for the first time.
Customer Relationship Manager
Spirit One Internet Services
Portland, OR
01.2006 - 12.2008
- Reduced net attrition from 14% to 3% stemming outflow of customers, while the business was competing with Comcast & Quest
- Through out of the box thinking introduced the idea and executed the acquisition of another dial-up / DSL ISP enabling growth in customer numbers with low cost per acquisition.
Assistant Executive Director
Big Bend Economic Development Council
Moses Lake, WA
01.2004 - 12.2006
- Promoted Grant & Adams Counties agricultural produce to communities in South Korea
- Promoted Grant County as an attractive business location for high tech, eventually recruiting Microsoft and Google data centers to the region
- Secured an additional $3m of infrastructure grant monies to various Port Districts within the region through effective grant writing
- Relationship Manger, High Value Customers
Product Manager
T-Mobile
Hatfield
01.2001 - 12.2004
- Conducted research to develop customer offers which would appeal to highly profitable consumer clients
- Launched new customer acquisition campaigns to prospects that matched our high value demographic and successfully secured contracts with clients that adopted profitable network features
- Successfully tested "upgrade" campaign for clients that showed potential to mature into high value customers
- Checking and Credit Card
High Value Customer Segment Manager
T-Mobile
St. Albans, Hertfordshire, UK
09.2003 - 09.2004
Education
Masters Certificate - Digital Marketing
University of San Francisco
MBA - Marketing
University of Leicester
Leicester, UK07.2005
Diploma - Direct Marketing
University of The West of England
Bristol, UK07.2000
Bachelor of Arts - Music
University of Liverpool
School Diploma and Advanced Diplomas - French, German, Music
Purcell School
Skills
- Leadership & People Development
- Resource Allocation
- Strategic Planning
- Proposal Writing
- OKRs and KPIs
- Go To Market Planning
- Digital Marketing
- Services Promotion
- Product Marketing
- Global Sales and Marketing
- Strategic Planning and Alignment
- Marketing Strategy Development
- Marketing Program Management
Certification
Full Cycle Marketing (10+ years) Adobe Photoshop (5 years) German (4 years) Proposal Writing (10+ years) CRM Software (8 years) Digital Marketing (10+ years) Google Analytics (10+ years) Web Development (10+ years) Content Development (10+ years) WordPress Development and Troubleshooting Search Engine Optimization (10+ years) Analytics Program management Content marketing Keyword research Analysis skills Responsive Web Design Social Media Management User Interface (UI) Basecamp Trello Leadership PPC Campaign Management
Timeline
Marketing Director
MTI
09.2021 - 11.2022
Vice President
Arco Iris Spanish Immersion Charter School
11.2018 - 01.2021
President
Drive Interactive
01.2016 - 09.2021
Marketing Director
The Renovation Company
04.2011 - 01.2016
Marketing Manager
Fisher Roofing
01.2008 - 03.2011
Customer Relationship Manager
Spirit One Internet Services
01.2006 - 12.2008
Assistant Executive Director
Big Bend Economic Development Council
01.2004 - 12.2006
High Value Customer Segment Manager
T-Mobile
09.2003 - 09.2004
Product Manager
T-Mobile
01.2001 - 12.2004
Santander
01.1996 - 12.2001
Masters Certificate - Digital Marketing
University of San Francisco
MBA - Marketing
University of Leicester
Diploma - Direct Marketing
University of The West of England
Bachelor of Arts - Music
University of Liverpool
School Diploma and Advanced Diplomas - French, German, Music
Purcell School