Sarka Kocicka
Hampstead
Summary
Dynamic Digital Growth and Content Strategist skilled in building engaged audiences and elevating brand narratives through innovative digital storytelling. Proven success in driving growth across multiple platforms, enhancing SEO visibility, and fostering measurable engagement that delivers tangible results. Expertise in blending creativity with data-driven insights and operational excellence to ensure scalable marketing performance in fast-paced environments. Dedicated to transforming complex concepts into compelling content that resonates with target audiences and achieves strategic objectives.
Overview
17
17
years of professional experience
Work History
Digital Marketing & Growth Strategist
Future Homes NC
01.2025 - Current
- Directed multi-channel digital growth initiatives across Instagram, YouTube, and web platforms supporting three retail locations.
- Drove 20% Instagram audience growth and accelerated 45% YouTube subscriber growth through optimized, video-first content strategy and platform-specific engagement tactics.
- Increased website traffic by approximately 20% through SEO-driven content development, keyword alignment, and structured optimization.
- Produced high-impact educational and model-tour video content to expand reach, improve audience retention, and strengthen brand visibility.
- Led reputation management and review-growth initiatives to strengthen digital credibility and increase customer trust.
- Partnered cross-functionally with sales, construction, and leadership teams to align digital messaging with product launches and customer acquisition goals.
Founder & Digital Community Builder
Independent Brand
01.2021 - Current
- Built and scaled a 124K+ digital community through data-informed content strategy, video-first execution, and audience growth optimization.
- Increased engagement and audience retention through platform analytics, trend analysis, and performance refinement.
- Managed brand collaborations and partnership integrations aligned with audience trust and measurable performance insights.
Accounting, Operations & Marketing Specialist
Accounting and Beyond NC
01.2023 - 01.2025
- Led website optimization initiatives to improve digital visibility, refine service positioning, and enhance user experience.
- Strengthened online presence through SEO-aligned content updates and structural improvements supporting client acquisition.
- Partnered with leadership to translate financial and operational services into clear, client-facing value propositions.
- Managed payroll and accounting operations while improving internal workflows and documentation efficiency.
Executive Operations & Finance Support
Data Razor
01.2012 - 01.2021
- Partnered directly with the CEO of a global consulting firm across 250+ international client projects, coordinating operational workflows and structured reporting.
- Prepared executive-ready summaries and documentation to inform strategic decision-making.
- Standardized documentation frameworks to improve organizational scalability and cross-functional alignment.
Financial & Account Governance Analyst
Hewlett Packard Enterprise
01.2009 - 01.2012
- Managed financial governance workflows for a $1.2B government account within a complex enterprise environment.
- Consolidated cross-functional financial and operational data into executive-level summaries for senior stakeholders.
- Developed structured documentation frameworks to standardize reporting and internal controls across large-scale initiatives.
Education
Bachelor of Arts - International Relations
University of British Columbia
Professional Bookkeeping Certificate - undefined
Cape Carteret Community College
Skills
- Growth Marketing
- Social & Community Strategy
- SEO & Search Visibility
- Video-First Content Strategy
- Audience Expansion & Retention
- Digital Performance Analytics
- Brand Narrative Development
- Cross-Functional Alignment
- Content Optimization
- Enterprise Communication
Timeline
Digital Marketing & Growth Strategist
Future Homes NC
01.2025 - Current
Accounting, Operations & Marketing Specialist
Accounting and Beyond NC
01.2023 - 01.2025
Founder & Digital Community Builder
Independent Brand
01.2021 - Current
Executive Operations & Finance Support
Data Razor
01.2012 - 01.2021
Financial & Account Governance Analyst
Hewlett Packard Enterprise
01.2009 - 01.2012
Professional Bookkeeping Certificate - undefined
Cape Carteret Community College
Bachelor of Arts - International Relations
University of British Columbia