Sarra Qutob

• Coordinate operations for 20+ concurrent research initiatives representing more than $3 million in industry-sponsored and collaborative research activity, partnering with faculty, researchers, and industry leaders to advance strategic research objectives.

• Led process improvements for publication review and research deliverable management, accelerating turnaround times by 90% and transforming historically delayed deliverables into consistently early completion of final reports, presentations, implementation tools, and multimedia resources.

• Managed Salesforce CRM data and developed Power BI dashboards that transformed stakeholder engagement and program performance metrics into executive-level insights, supporting retention strategies, increasing visibility into partner participation, and enabling data-driven decision-making across a $3 million research portfolio.

• Lead planning and execution of 100+ annual meetings, workshops, forums, and research events, overseeing agendas, executive presentations, travel logistics, stakeholder communications, and engagement across academic and industry audiences.

• Partnered with Marketing & Communications to execute strategic outreach initiatives, including Salesforce campaigns, e-blasts, branded materials, and promotional efforts reaching more than 4,000 industry partners, members, and stakeholders.

• Developed and maintained program infrastructure, including communication plans, templates, tracking systems, business processes, and research documentation, enhancing operational efficiency, consistency, and visibility across multiple research teams.

• Designed and implemented a data-driven student retention strategy for continuing education and certificate programs serving 600–900 concurrent students, increasing program completion rates by 46% year-over-year through targeted engagement campaigns, proactive outreach, and lifecycle management initiatives.

• Leveraged advanced analytics, student and competitor research, and engagement insights to identify retention opportunities, optimize the student experience, and improve student success outcomes.

• Developed data structures and reporting pipelines to collect, cleanse, standardize, and analyze student data, generating actionable insights that informed program strategy and operational decision-making.

• Created audience segmentation frameworks and coordinated lifecycle marketing campaigns, targeted outreach initiatives, and engagement strategies that strengthened student participation and program persistence.

• Managed programmatic data collection and reporting related to student progress and outcomes, delivering strategic reports and recommendations to stakeholders and senior leadership to support future growth initiatives.

• Maintained, analyzed, and interpreted data across Salesforce and Oracle databases, transforming complex data into actionable insights that informed retention strategies, enhanced student success, and supported continuous program improvement.

• Managed operations for a portfolio of 30 continuing education and professional development programs, overseeing course development, academic scheduling, and program planning for more than 200 annual course offerings to support successful program delivery.

• Partnered with 60+ instructors, faculty members, and internal stakeholders to streamline scheduling and program operations, improving coordination efficiency by 57%, reducing administrative errors, increasing instructor satisfaction, and supporting on-time course launches.

• Managed program budgets across 30 programs, monitoring revenues, expenses, enrollments, and financial performance to support fiscal planning, forecasting, and resource allocation decisions.

• Evaluated program effectiveness using enrollment trends, student feedback, instructor assessments, and market demand data, recommending and implementing program enhancements to improve performance and participant outcomes.

• Developed and delivered reports and analyses on enrollment, budgets, advisory board activities, student evaluations, and program performance, providing leadership with data-driven insights to support strategic planning and decision-making.

• Led recruitment efforts for faculty and staff positions, coordinating job postings, candidate sourcing, resume reviews, interviews, and hiring recommendations in partnership with department leadership and Human Resources.

• Coordinated and executed high-profile university events including campaign kickoff events, galas, reunions, and honorary doctorate ceremonies, supporting audiences of 400+ attendees and ensuring seamless event logistics and stakeholder experience.

• Led commencement planning operations for an institution-wide ceremony serving 16,000+ students, families, and guests, managing cross-functional coordination, scheduling, and large-scale event logistics.

• Drafted, edited, and managed over 50 official correspondence on behalf of the University President and Vice President, including thank-you letters, scholarship communications, and stewardship messaging to donors and key stakeholders.

• Supported executive leadership by analyzing marketing and communications campaigns and translating performance data into strategic recommendations to improve engagement across social media and outreach channels.

• Managed and monitored departmental operating budgets, identifying cost efficiencies and reducing overall expenses by 25% through improved tracking, planning, and resource allocation.

• Supported CEO and executive leadership with administrative, business, and marketing operations, ensuring efficient coordination of internal workflows and external communications.

• Contributed to brand development and marketing initiatives, including website updates, social media management, and proposal design using Adobe Creative Suite to strengthen client engagement and company visibility.

• Managed financial and operational support functions including QuickBooks-based accounting, payroll processing, budgeting, accounts receivable, and invoice management to support day-to-day business operations.