Sarrah Ahmed
New York,NY
Summary
Communications strategist and storyteller working at the intersection of media, politics, and community impact. Passionate about using communications to strengthen community connection and translate complex issues into stories that resonate across audiences.
Overview
4
4
years of professional experience
Work History
Advisory Associate
Penta Group
New York, New York
03.2025 - Current
- Serve as a strategic communications advisor to technology companies, consumer retail businesses, and advocacy groups, leading media relations, content development, messaging strategy, and integrated communications campaigns across earned, owned, paid, and social channels.
- Develop and execute media relations strategies, including journalist outreach, press list development, briefing materials, and proactive pitching across national, trade, and digital media outlets.
- Draft messaging frameworks, talking points, press materials, Q&As, and executive communications to ensure consistent narratives across media engagements and campaigns.
- Create and manage social and digital content strategies, translating complex policy, corporate, and reputational issues into clear, platform-specific messaging for diverse audiences.
- Support integrated communications campaigns and rapid-response efforts across earned, owned, paid, and social channels, collaborating with creative teams on campaign execution and real-time narrative management.
Intern
U.S. House of Representatives
Washington, District of Columbia
05.2023 - 08.2023
- Compiled daily press clips and media coverage to inform staff on congressional priorities, constituent concerns, and district-relevant policy issues.
- Conducted legislative and policy research to enhance briefing materials and support effective communications for staff and constituent engagement.
- Managed constituent communications, categorizing and tracking inquiries to ensure timely resolution and enhance constituent satisfaction.
Associate
The Strategy Group
Washington, District of Columbia
06.2022 - 11.2022
- Coordinated communications strategy and execution for 14 gubernatorial, U.S. House, and State Senate campaigns during 2022 midterm election cycle, enhancing messaging effectiveness in competitive races.
- Drafted targeted direct mail content that articulated candidate policy positions and campaign messaging, simplifying complex issues into clear, persuasive communications for voters.
- Conducted research and audience analysis to inform messaging strategy, using demographic and electoral data to refine targeting and strengthen message resonance across voter segments.
Education
Bachelor of Science - Information Analysis
University of Michigan
Ann Arbor12-2025
Timeline
Advisory Associate
Penta Group
03.2025 - Current
Intern
U.S. House of Representatives
05.2023 - 08.2023
Associate
The Strategy Group
06.2022 - 11.2022
Bachelor of Science - Information Analysis
University of Michigan