Sasidhar Murikinati

Work History

Charles River Laboratories

MA, USA

01.2023 - Current

Directly reporting to Global Head of Commercial for Gene Therapy to strategize ROI generated campaigns.
Assessed Client engagement (CE) team efforts to gain prospects for Business Development (BD) and Sales teams.
Worked closely with internal sales, BD members along with Project Management (PM) teams to find targeted leads for business.
Successful efforts to reach H1 commercial goals in Gene Therapy.
Managed gene therapy marketers and CE specialists through strategic marketing initiatives and collaborated with commercial, scientific and operational stakeholders.
Translated market research into comprehensive product/service and portfolio campaign strategies to drive key results, and ROI.
Developed and optimized multi-channel marketing campaigns and lead development, nurturing, and conversion, including web, email, SEO/SEM, social media, and display advertising based on in depth analysis of data, insights, and customer behavior.
Measured and reported the performance of all BD supported marketing campaigns, to assess against goals and adjust strategic directions.
Participated in design, development, and implementation of sales training programs.
Evaluated value-added opportunities to strengthen financial performance of business.
Traveled to key industry events, trade shows, and sales meetings to meet customers and to understand their needs.

WuXi AppTec

NJ, USA

11.2022 - 12.2023

Engaged with BD teams and internal sales teams to assess successful campaigns that bring targeted leads
Oversee the entire product development and collaborate with marketing teams, PR teams and commercial teams
Effectively handling the whole product life cycle along with strategic planning, tactical initiatives, product vision, roadmap, product development and distribution
Presented posters during national and international conferences
Contributed heavily for inbound and outbound strategies to generate valuable leads
Managing product and market analysis to better position the product and competitiveness
Worked with cross-functional teams on corporate strategy and product strategy aligns with the goals and vision of the services
Focused on lead generation strategies, lead life cycle management, ROI analysis and BD supporting programs.
Collaborated cross-functionally with corporate strategy teams, design, marketing, sales and operations teams to define requirements for new products.

GenScript & ProBio

Piscataway, NJ

01.2018 - 10.2021

Customer visits along with BD to understand customer needs and their projects.
Performed BD role in East coast during COVID in 2020 and achieved 125% of the sales goal.
Acquired 5 new pharmaceutical customers through marketing and BD efforts.
Developed and engaged KOLs to receive feedback on biologics portfolio to improve production.
Attended many national, international conferences and client visits along with sales teams.
Worked extensively with strategic team to establish partnerships that gain quick visibility on our cell lines, mouse models, and bioanalytics and CGT partnerships.
Developed new promotional campaigns to showcase full spectrum offerings.
Ensures effective marketing resources within the budget, and tracked campaign performances to analyze ROI.
Established digital marketing team including content generation, product videos, google ad words, SEO and leads tracking from the webpages.
Prioritized content based lead generation and custom news letters to bring awareness.
Managed multi-channel marketing options that bring branding and to generate leads.
Leads management in CRM from events and digital marketing campaigns.
Initiated digital marketing campaigns through email directed marketing, utilizing marketing collateral.
Developed new thought leadership content while developing new articles and blogs.
Developed marketing content, flyers, posters and brochures to support product launch.

Enzo Lifesciences & Clinicals

Farmingdale, NY

06.2015 - 12.2017

Experienced product manager with over 3+ years of experience in product strategy, product management and product launch in Antibody discovery and development.
Analyzed marketing research, marketing strategy and segmentation of biologics.
Work closely with consultants to bring competitive landscape to ensure up-to-date positioning of biologics manufacturing.
Successfully launched GMP plasmid and viral vectors services in to the market.
Performed SWOT analysis for each service line to better position products and services.
Analyzed and implemented tier based customer model based on VOC.
Worked with cross-functional teams to shape product road-map and to launch in to market.
Engaged with pharmaceutical and biotech industry professionals to understand customer pain points.
Developed product roadmaps to help guide the development of new products.