Saylor Schroff
Summary
Marketing leader with experience driving global go-to-market, wholesale, trade, and retail marketing strategies across leading action sports and lifestyle brands. Experienced in translating brand vision into integrated campaigns, marketplace activations, retail experiences, content, events, and wholesale programs. Proven ability to lead cross-functional teams and external partners, manage budgets and complex timelines, and develop scalable processes that connect brand strategy with commercial execution.
Overview
11
11
years of professional experience
Work History
Group Wholesale Marketing Manager
Rhythm Livin / Rusty USA
Irvine, California
12.2024 - Current
- Lead wholesale marketing strategy and execution, aligning seasonal initiatives with broader brand and commercial objectives.
- Shape global trade marketing strategy to support brand growth and sales objectives.
- Oversee global fixture development from initial concept and creative development through vendor management and sourcing.
- Create strategic marketing toolkits and assets aligned with sell-in and go-to-market timelines.
- Establish processes and cross-functional workflows that improve consistency, efficiency, and alignment across global wholesale marketing.
- Drive the concept, creative development, and production of new trade show environments and booth builds.
- Direct creative briefs for seasonal content and campaigns, defining objectives, deliverables, timelines, and creative direction.
- Own regional digital marketing strategy for Rusty USA to assist further growth within ecommerce channel.
- Create and execute both retail focused and brand facing activations to generate multi level impact.
Go To Market Manager- Billabong Womens
Liberated Brands
Costa Mesa, CA
09.2023 - 11.2024
- Led go-to-market strategy and seasonal campaign development for Billabong Womens, translating brand objectives into integrated market execution.
- Owned the global GTM calendar and coordinated campaign development across marketing, creative, sales, design, and regional teams.
- Managed global marketing budget inclusive of events, trade, content creation, athlete and retail marketing.
- Produced global content creation and ensured consistent brand storytelling across consumer and trade touchpoints.
- Developed and executed regional marketing activations and events to drive brand awareness and support retail partners.
- Presented quarterly marketing performance and strategic initiatives to Liberated Brands and Authentic Brands Group executives.
- Developed promotional and GWP strategies to support sales representatives and wholesale partners.
- Implemented new trade strategy across wholesale and retail and partnered with sales and design to develop future GTM roadmaps.
Marketplace Activation Specialist
Billabong
Huntington Beach, CA
10.2022 - 2023
- Managed wholesale and retail trade marketing for Billabong Mens and Womens across regional markets covering over $500,000 in production.
- Contributed to seasonal campaign strategy, launch development, and marketplace activation programs.
- Developed foundational retail marketing processes that strengthened alignment between wholesale, retail, and DTC teams.
- Maintained budget tracking against all projects, ensuring alignment on regional goals.
- Supported major campaign launches, account activations, and regional marketing initiatives from planning through execution.
Marketplace Activation Specialist
Boardriders
Huntington Beach, CA
09.2021 - 10.2022
- Executed seasonal trade marketing programs across Billabong Mens, RVCA, and VonZipper.
- Served as the cross-functional liaison between brand, creative, visual merchandising, and sales teams to drive campaign execution.
- Led trade show development for VonZipper, from initial concept and ideation through sourcing, mockups, production, and implementation.
- Managed marketing requests from sales teams and drove projects through the creative agency from concept to final execution.
- Supported promotional strategy and production for events and marketplace activations.
Dual Store Manager
Boardriders
Laguna Beach, CA
02.2020 - 09.2021
- Led a team of 25 employees across two retail locations, overseeing daily operations, performance, and customer experience.
- Managed payroll, labor forecasting, and weekly business reporting to support financial and operational targets.
- Presented weekly business recaps to VP of Retail and regional leadership, translating store performance into actionable insights.
- Developed and implemented operational processes that improved consistency and efficiency across both locations
Assistant Store Manager
Boardriders
Laguna Beach, CA
12.2018 - 02.2020
Supervisor
Boardriders
Laguna Beach, California
03.2017 - 12.2018
Sales Associate
Boardriders
Laguna Beach, CA
08.2015 - 03.2017
Education
Bachelor of Arts - Sociology And Anthropology
University of Redlands
Redlands, CA04.2015
Skills
- Go-to-Market Brand Strategy
- Campaign Development and Execution
- Creating Strategy Against KPI Goals
- Content Creation Production
- Budget Management
- Project Management
- Trade Marketing / Production Management
- Strong Leadership and Team Collaboration
- In-Store Event Display Management and Visual Merchandising
Timeline
Group Wholesale Marketing Manager
Rhythm Livin / Rusty USA
12.2024 - Current
Go To Market Manager- Billabong Womens
Liberated Brands
09.2023 - 11.2024
Marketplace Activation Specialist
Billabong
10.2022 - 2023
Marketplace Activation Specialist
Boardriders
09.2021 - 10.2022
Dual Store Manager
Boardriders
02.2020 - 09.2021
Assistant Store Manager
Boardriders
12.2018 - 02.2020
Supervisor
Boardriders
03.2017 - 12.2018
Sales Associate
Boardriders
08.2015 - 03.2017
Bachelor of Arts - Sociology And Anthropology
University of Redlands